Cosmetic Packaging Machinery Market Size, Share, and Industry Analysis, By Product Type (Primary Packaging and Secondary Packaging), By Packaging Type (Containers, Bottles, Pumps & Dispensers, Tubes, Sachets & Sticks, and Others), By Capacity (Below 50 ml, 50 – 200 ml, and Above 200 ml), By Application (Skin Care, Hair Care, Nail and Make Up, and Others), and Regional Forecast, 2024-2032

Cosmetic packaging machinery are specialized machines used in the packaging process of cosmetic products. These machines find their application in the filling, capping, labelling, and packaging of various types of cosmetic materials. Self-care and wellness products have seen rapid growth among consumers across various geographies owing to post-pandemic period. Social media influence and new product developments by various companies are anticipated to boost the demand for cosmetic products accelerating the growth of cosmetic packaging machinery. The booming e-commerce sector and availability of cosmetic products at the doorstep have further encouraged the market growth over the past few years.

The personal care and cosmetics industry is attracting huge investment across various regions generating strong demand for manufacturing equipment. For instance, according to Cosmetics Europe, the expenditure on research & development accounted for about USD 2.57 billion in 2017. Rising product customization, on-demand manufacturing, and automation across manufacturing facilities are all influencing the demand for cosmetic packaging machinery.

Several manufacturers are heavily investing in cosmetics production facilities to meet the growing consumer demand. Heavy demand for cosmetic products is likely to drive the market for packaging machinery across various regions. For instance, Beiersdorf AG invested around USD 330 million in 2023 for the establishment of a cosmetic production center and sustainable plant in Leipzig-Seehausen. The new state-of-the-art plant is aimed at producing over 450 million cosmetic products for the European region per year.

Packaging machine manufacturers are focused on developing tech-integrated solutions for end users. Strategic collaborations with key stakeholders in the market and expansion strategies by market participants are further subjected to spur the demand for packaging machines. For instance, Marchesini Group acquired Cosmatic and launched its new lip balm filling machines in June 2021. The new machines are equipped with a stand-alone volumetric doser, an autoloader for bases and caps, and ink-jet systems for printing.

The cosmetic packaging machinery witnessed considerable disruption during the COVID-19 pandemic as a result of a temporary halt on manufacturing plants and supply discontinuity. Reduced consumer demand and changing consumer habits have all resulted in a reduced demand for cosmetics affecting the packaging industry. However, increasing screen time, social connectedness, and the rise of the e-commerce sector have all impacted the growth of packaging machines.

Key Insights

The report covers the following key insights:

• Micro Macro Economic Indicators


• Drivers, Restraints, Trends, and Opportunities


• Business Strategies Adopted by Key Players


• Impact of COVID-19 on the Cosmetic Packaging Machinery Market


• Consolidated SWOT Analysis of Key Players

Segmentation

Analysis by Application

By application, the cosmetic packaging machinery market has been classified into skin care, hair care, nail and makeup, and others. The others segment includes personal hygiene and fragrance.

The skin care segment holds a dominating share in the global market. Individual investment in skincare products has seen strong growth in the past few years due to customized product offerings and growing consciousness about physical appearance. Consumer preferences, regulatory pressures, and environmental concerns drive the market for sustainable packaging solutions. In addition, skin care products are gaining traction among all genders, boosting the sales volume of both primary and secondary packaging equipment.

High disposable income, social media influence, relevant offerings, and discounts on cosmetic products are further surging the market for different cosmetic products including hair care, nail and makeup, and personal hygiene products.

Regional Analysis

The global cosmetic packaging machine market has been studied across five regions: North America, Asia Pacific, Middle East and Africa, Europe, and South America.

The Asia Pacific is set to lead the global market share. The regional market is expanding owing to the rate at which cosmetic users are growing. The online purchase and e-commerce sector has witnessed significant expansion over the past few years, impelling the demand for cosmetic products. Overall, the robust product demand increases pressure on manufacturers to boost production volumes and expand their facilities. Manufacturers are also focusing on developing integrated packaging solutions for end users. For instance, Weber Packaging provides a Geset 700 labeling machine that offers a label dispenser, and laser marker, and related technology for marking. Furthermore, Nu Skin established its manufacturing facility in Shanghai, China, in November 2023. The new facility involved an investment of over USD 55.0 million that would cater to the production and supply chain of beauty products.

Distribution of the Cosmetic Packaging Machinery Market, By Region of Origin:

• North America – 27%


• South America – 7%


• Europe – 29%


• The Middle East & Africa – 2%


• Asia Pacific –35%

Key Players Covered

The key market participants include Marchesini Group S.p.A., Packsys Global Ltd, TurboFil Packaging Machines, and I.M.A. Industria Machine Automachine SpA.

Key Industry Developments

• December 2022:  Marchesini Group acquired Rejves Machinery Srl. The acquired company is specialized in the development of filling and capping machines for cosmetic, pharmaceutical, and food products.


• February 2022: ProMach, a processing and packaging machinery solutions provider, acquired TechniBlend, which specializes in liquid processing machinery for a diverse range of sectors including food, dairy, chemicals, and personal care products.