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Acerola, a tropical fruit, considered one of the richest sources of vitamin C, also contains many phytonutrients such as carotenoids, phenolics, anthocyanins, and flavonoids. As several phytonutrients and ascorbic acid are present in acerola fruit, acerola extract is used to manufacture drugs for treating various illnesses such as the common flu, diabetes, and obesity. Therefore, the demand for the product from pharmaceutical applications is anticipated to increase during the forecast period.
There is high demand for vitamin C due to its varied application in the production of medicines for skin-related disorders. According to the report published by World Health Organization (WHO) in August 2020, an estimated 200 million people worldwide suffer from scabies at any time. Due to its antifungal functionality, acerola extract is commonly used in skin-related medicines. This factor will help to boost the demand for acerola extract from cosmetics and personal care applications.
Acerola extract is a natural solution that extends shelf-life, prevents oxidation, and improves color stability of the meat products. The addition of acerola extract to meat and meat products by replacing synthetic ascorbic acid and erythorbate sodium will offer more shelf life and color stability in meat products. Hence, there is a huge demand for acerola extract in the meat preservation industry. Furthermore, the drastic shit toward the adoption of natural ingredients in food & beverage applications will positively influence the acerola extract market growth throughout the forecast period.
The COVID-19 pandemic impacted the food and beverage industries' operations and production activities. The pandemic caused disruptions in supply chain activities and transportation issues due to restrictions, which negatively affected the acerola extract market to some extent. However, the acerola extract industry exhibited a positive impact as consumers sought immunity boosters to prevent any infections. In the lockdown phase, consumer demand for vitamins, minerals, and supplements increased as they boosted overall wellness and reduced anxiety.
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Based on product nature, the organic segment is anticipated to grow at a high CAGR over the forecast period. The increasing demand for natural and clean-label foods among consumers is positively influencing the demand for organic products Thus, food producers use natural fruit extracts instead of synthetic extracts to meet the significant demand for clean-label and organic ingredients. For instance, in August 2020, Z Natural Foods, an organic and natural superfoods company, launched a freeze-dried berry blend. The product is an organic blend of eight nutrient-rich berries, including acerola cherry extract, preserving the food's phytochemicals and vital nutrients.
The food & beverage segment is expected to account for the largest acerola extract market share during the forecast period owing to numerous applications in different sectors including bakery, meat, and confectioneries. Acerola extract helps enhance the nutritional value of food supplements, confectionery, beverages, and snacks. Moreover, the extract is used as an ingredient to preserve bakery and meat products. In bakery, acerola extract is used as a natural dough conditioner and oxidizing agent and helps achieve clean-label baked products.
The beauty & personal care segment is also anticipated to grow at a higher CAGR over the forecast period. Vitamin C in acerola produces sufficient collagen in the body, which helps combat aging and enhances skin texture. Thus, acerola cherry extract is grabbing massive attraction in personal care products. For instance, in April 2019, a beauty chain selling skincare, hair, and beauty products launched a glow-infusing lip oil treatment. The product is formulated with anti-oxidant-rich acerola cherry extract and a blend of coconut & moringa oils, which helps boost the moisture level of lips.
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North America is anticipated to have the largest acerola extract market share. Acerola extract is gaining popularity due to its growing demand as a meat preservative in the poultry sector. Acerola is an excellent antioxidant that improves the shelf life of food products, thereby increasing the demand for acerola extract in the region.
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