Air Care Market Size, Share, and Industry Analysis, By Product [Candles (Scented and Unscented), Home Fragrances (Room Sprays, Reed Diffusers, Essential Oils, and Incense Sticks), Air Freshener Devices, and Others], By End-user (Consumer and Institutional), By Distribution Channel (Online and Offline), and Regional Forecast, 2024-2032

Air care products eliminate indoor malodor and provide a pleasant indoor scent experience. Households and hospitality settings prefer sustainable material-based aroma therapy products to improve the air quality of indoor places. Growing hospitality and residential housing infrastructural facilities increase the product demand among these settings globally.

• According to the American Hotel and Lodging Association (AHLA), American hotel room demand increased from 831.64 million in 2020 to 1,140.0 million in 2021. As per source, the demand for American hotel rooms is expected to increase to 1,300 million by 2023.


• According to the European Union (EU), around 453 million nights were spent at tourist accommodation places in Europe in the first quarter of 2024, 6.6% up over the same period in 2023.

Technological advancements in the development of air care plug-ins, diffusers, and purifiers and manufacturers’ efforts to design the products of next-generation purification options positively influence consumers to purchase such products, driving the global market growth.

• In May 2022, Vitruvi, a Vancouver, Canada-based premium home-scented products brand, launched Natural Air Freshener Sprays made of innovative natural formulation-based fragrance ingredients, including lavender and vanilla.


• In February 2021, Glade, an SC Johnson & Son Inc.-owned air care brand, launched the new Glade PlugIns Scented Oil PLUS, a long-lasting home fragrance in the global market.

Shifting consumer preference toward buying luxury home fragrances & candles for home decoration purposes and emerging home decor & renovation trends drive product consumption in many countries worldwide. In addition, increasing demand for scented home fragrance products to enhance the mood of the people in the living areas favors global air care market growth.

• According to the Latin American Candle Manufacturers Association (ALAFAVE), in 2021, the unit price of candles at the point of sale increased by 13% compared to the previous year in the U.S. Increase in the product prices is attributed to the higher cost of raw materials and significant consumer demand for the premium-priced products in the U.S.

Incidences of closure of supermarkets & shopping centers due to the COVID-19 pandemic-related lockdown restrictions have negatively impacted product sales in many countries globally. Furthermore, the incidences of limited operations of the home fragrance manufacturing sites due to the limited availability of raw material sources posed challenges to the companies’ product sales growth, negatively impacting the global market growth during the COVID-19 pandemic.

• According to the Office of National Statistics (ONS), in April 2020, incidences of closure of offline stores due to the COVID-19-related lockdown restrictions resulted in a 10% decline in the offline stores' retail sales in the U.K.

Segmentation

Key Insights

The report covers the following key insights:

• Parent Market Overview


• Industry SWOT Analysis


• Porter’s Five Forces Analysis


• Supply Chain Analysis and Regulatory Landscape


• Recent Technological advancements

Analysis by Product:

The global air care market analysis can be conducted based on various product segments, including candles, home fragrances, air freshener devices, and others. The candles segment is further bifurcated into scented and unscented. The home fragrances segment can be further segregated into room sprays, reed diffusers, essential oils, and incense sticks. The others segment covers the analysis of product types such as scented gels, atomizers, and aerosols.

The home fragrances segment is expected to dominate the global market share in the coming years due to the significant consumer demand for room sprays and reed diffusers made of natural formulation-based ingredients. Furthermore, the increasing popularity of shopping subscription boxes of home fragrances and scents to enhance the air quality of indoor spaces skyrocket home fragrances segmental growth.

Analysis By End-user:

By end-user, the global market is bifurcated into consumer and institutional. The consumer segment leads the global market share due to the higher household consumer demand for air purifying items to enhance the air quality of indoor spaces. Furthermore, growing residential infrastructural facilities will likely increase the product consumption rate among these settings, driving consumer segmental growth.

Analysis By Distribution Channel:

Based on distribution channel, the global market is bifurcated into online and offline. Users can better understand the product features while shopping from supermarkets. Higher consumer preference for in-person shopping for home care products results in the offline segment generating a considerable market share in 2023. In addition, increasing the provision of discounted products by specialty home care shops encourages consumers to purchase products, favoring offline segmental growth.

Regional Analysis

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North America leads the global market due to the higher demand for air care products, including candles, home fragrances, and plug-ins, among households in Canada and the U.S. Furthermore, the growing expansion of the prominent essential oil manufacturing companies such as Vitruvi US Corp, Saje Natural Business, and others in Canada and the U.S. support to the product demand, driving the region’s market growth.

• In April 2020, Prinova Group LLC, a leading oil supplier company, partnered with Agrumaria Reggina, an Italian oil and juice manufacturer, to expand the partner company's citrus essential oil products business in Canada.

Key Players Covered

The report includes key players, such as Godrej Consumer Products Ltd., The Procter & Gamble Company, Reckitt Benckiser Group Plc., Johnson & Son, Inc., Henkel AG & Co. KGaA, Newell Brands, Church & Dwight Co. Inc., Car-Freshner Corporation, Farcent Enterprise Co. Ltd., and WD-40 Company.

Key Industry Developments

• In May 2022, Strikepoint Group Holdings, a global home services company, acquired Phillips Air Care’s facilities in North Charlotte, U.S. The acquisition will likely enhance the company’s ability to produce air care products in the coming years.


• In December 2021, Global Consumer Acquisition Corp., a publicly traded company, acquired Luminex Home Decor & Fragrance Holding Corporation to expand its global home care and air fragrance industry presence.