Alcohol Wipes Market Size, Share, and COVID-19 Impact Analysis by Type (Disposable and Non-Disposable), By End-User (Household and Commercial), By Distribution Channel (Hypermarkets & Supermarkets, Pharmacy Stores, Online Channels, and Others), and Regional Forecast, 2024-2032

Alcohol wipes are used to sanitize surfaces and maintain hygiene in the kitchen and other public utility spaces. Rising awareness of maintaining living spaces infection-free and hygienic is mainly driving the global alcohol wipes market growth. In addition, continual governmental and health associations' recommendations of using personal hygiene products as a part of their public healthcare management practices will likely support product consumption globally.

In May 2022, World Health Organisation (WHO) launched 'SAVE LIVES: Clean Your Hands, a campaign to promote the importance of hand hygiene to the worldwide population.

Hand-sanitizing alcoholic and disinfectant wipes are widely used in healthcare settings such as hospitals, pathology, and others. Increasing demand for disinfectant wipes among these settings accelerates global market growth. Besides, increasing consumer preference toward ordering personal hygiene products from online shopping sites such as Amazon.com, Walmart.com, Tmall, etc., is accelerating product revenues worldwide.

Global % of online shoppers and online shopping percentage growth for selected product categories, 2020 (UNCTAD and NetComm Suisse eCommerce Association)

• Cosmetics & Personal Care – 61%, +6%


• Pharmaceutical /Health – 58%, +9%


• ICT/Electronic Goods – 45%, +10% 

Impact of COVID-19 on the Global Alcohol Wipes Market

Increased hotels and hospital settings' necessities to use alcohol wipes to avoid coronavirus infection spread and maintain their nearby environment hygienically has accelerated the product demand during the COVID-19 pandemic. In addition, the rising consumer trend of bulk purchasing of personal care goods from pharmacy stores and supermarkets during the pandemic has increased product revenues globally.

• From January to August 2020, The Clorox Company, an American personal hygiene wipes maker, increased its disinfectant wipes' production capacity to 100 million, a 50% increase over the previous year. The company's implementation of manufacturing expansion projects has helped it fulfill the U.S. consumer demand for wet wipes.

However, the closure of supermarkets and wipe manufacturing sites due to the COVID-19-related lockdown restrictions has negatively impacted the product consumption rate in many countries worldwide.

Key Insights

The research report will cover the following key insights:

• Parent/Related Market Overview.


• SWOT Analysis.


• Supply Chain and Regulatory Analysis.


• Recent Industry Developments – Merger & Acquisition, Partnership & Expansion, Product Launch, and Joint Venturing.


• Impact of COVID-19 on the alcohol wipes market.

Regional Analysis

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North America region is expected to dominate the global alcohol wipes industry in 2022. With the rise in the adoption of safety & precaution products and considerable demand for house cleaning & personal care products, the North American market will likely flourish in 2023-2030. In addition, increasing healthcare spending of the U.S. and Canadian populations is likely to accelerate the sales revenues of such products in the region.

• According to the data presented by the Canadian Institute of Health Information (CIHI), in 2022, Healthcare spending in Canada reached USD 331 billion, a 0.8% increase over the previous year.


• Healthcare spending in Canada was higher in 2020, with 13.2% and 7.6% in 2021.

Key Player covered

• Cardinal Health Inc.


• Pal International Ltd.


• Robinson Healthcare Ltd.


• The Clorox Co.


• Whitminster International


• CleanFinity Brands


• GAMA Healthcare Ltd.


• 3M Company


• Diamond Wipes International Inc.

Alcohol Wipes Market Segmentation Analysis

Analysis by Type

The disposable segment will hold a leading global alcohol wipes industry share in 2022. Nowadays, consumers are shifting toward using planet-friendly, biodegradable, and eco-friendly products. Rising demand for biodegradable alcohol wipes is accelerating the disposable segmental growth. In addition, governmental assistance to build disposable wipes manufacturing facilities supports product consumption in many countries globally.

Analysis by End User

The commercial segment is expected to hold a major global alcohol wipe market share due to the significant hospital and chemical laboratory facilities' demand for disinfectant alcoholic wipes. In addition, the rising adoption of sanitizing property-based disinfectant products among medical professionals to regularly sanitize surgical treatment-related equipment favors commercial segmental growth.  

Analysis by Distribution Channel

The hypermarkets & supermarkets segment holds a major global alcohol wipes industry share due to the availability of a wide variety of personal hygiene products, such as wipes, tampons, and diapers, under the room of these shops. In addition, the rising number of supermarkets in developing countries such as India, China, and Bangladesh, is accelerating the product demand from these shops.

The online channels segment is expected to grow at a high rate in the global alcohol wipes market because of the increase in people adopting new technology and the rise in the awareness of digitization. The e-commerce promoting offers and discounts on different platforms with a one-day delivery option will boost the online channels' segment in the alcohol wipes market.

Key Industry Developments

• August 2021: Nice-Pak, a global wet wipes manufacturer, launched a line of innovative hand sanitizing wipes, 'N CLEAN® Sani-Hands,' in the American consumer market. These products comprise 70% of the alcohol sourced from plant-based sources.


• December 2020: Acme United Corporation, an American supplier of cutting, measuring, and safety products, acquired Med-Nap LLC., a manufacturer of alcohol preparatory pads, benzalkonium chloride wipes (BZK), antiseptic wipes, alcohol wipes, etc., to expand its business in the U.S. pads and wipes industry.