Alcoholic Tea Market, Analysis By Type (Vodka, Rum, Gin, Bourbon, Whiskey, and Others), By Flavor (Lime, Peach, Apricot, Mint, Berries, Mango, and Others), By Sales Channel (Online and Offline), and Regional Forecast, 2024-2032

Tea is one of the most consumed beverages in the world. An alcoholic tea is a flavored drink served neat over ice. Tea leaves are available in thousands of varieties; similarly, alcoholic tea has numerous varieties such as rum and black tea, tea rum punch, and others. The types of alcoholic tea are not restricted to the kind of leaves used to make it. In fact, despite using the same leaves, every single infusion results in a unique flavor.

Alcoholic tea is a versatile drink, and consumers devour any alcohol, along with their favorite tea. Stating an example, spiced rum and black tea, this alcoholic tea variant is perfect for consumers looking for higher caffeine content and more flavor. Similarly, whiskey is added to prepared green tea.

The rising trend of mixology is one of the significant factors boosting the popularity of alcoholic tea, as consumers enjoy innovative ways to enjoy the beverage. Additionally, the increasing variety and availability of alcoholic tea, with several brands offering choices to consumers to select their favorite type of alcoholic tea, have fueled the market's growth in recent years. Growing demand for healthy beverages, especially amongst health-conscious consumers, is one of the significant factors leading to the popularity of alcoholic tea, as it is a more nutritious option preferred by consumers than other alcoholic drinks.

Impact of COVID-19 on the Alcoholic Tea Market:

COVID-19 has affected every industry, including the alcoholic tea market. While offline stores saw a decline in sales, online sales channels of alcoholic tea, through which the RTD alcoholic tea and flexible packaging are sold, saw increased sales between 2020-2021, owing to the preference of consumers to purchase products online. Additionally, the willingness to try new flavors of alcoholic tea available to consumers through e-commerce also helped the sales through e-commerce to bloom.

Key Insights 

The report will cover the following key insights:

• Overview of parent/related market


• Partnership, merger, and acquisition by key alcoholic tea players


• Key trends and innovation


• Regulatory analysis


• Impact of COVID-19 on the alcoholic tea market

Analysis by Type:

Based on type, the alcoholic tea market is segregated into vodka, rum, gin, bourbon, whiskey, and others. The rum segment is anticipated to acquire a significant share of the global alcoholic tea market. A combination of rum and black tea has witnessed an increased demand in the past few years. Increasing health awareness among consumers and rising consumer shift in preferring alcoholic tea as an alternative to other alcoholic drinks are aiding the alcoholic tea market growth.  

Analysis by Region:

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Based on geography, Asia Pacific is expected to hold a significant alcoholic tea market share. Several countries in this region are substantial manufacturers and exporters of alcoholic tea. The rising population of Gen-Z and millennials is increasingly consuming alcoholic tea as an on-the-go beverage. These days, millennials highly prefer tea, while they seek variety and innovation in the flavors of alcoholic tea. The rising inclination toward alcoholic frosted tea, especially among Gen-Z, is driving the Asia Pacific alcoholic tea market growth.  

Key Players

The key players include Tea Venture (U.S.), Red Diamond (U.S.), Harry Brompton's London Ice Tea (U.K.), Wagamama (U.K.), Eteaket (U.K.), Synergy Flavors (U.S.), Dohler GmbH (Germany), Wandering Whistler (Portland), and Twisted Tea Company (U.S.).

Segmentation

Key Industrial Developments

• August 2022, Twisted Tea Company launched New Sweet Tea Whiskey in selected markets. The company introduced limited-edition sweet whiskey tea across five markets, including Ohio, Rhode Island, Massachusetts, Missouri, and Texas. Sweet tea whiskey has a classic sweet taste balanced with well-rounded, real whiskey for a smooth blend of bright lemon and oak.   


• June 2022, Broadland Drinks launched ready-to-drink alcoholic and semi-sparkling cold brew tea called Twistea in four flavors. The four flavors are white-peach and mango, blood orange and mandarin, rhubarb and ginger, and lemon and lime.