Ambient Commerce Market Size, Share, and COVID-19 Impact Analysis, By End-user (Departmental Stores, Convenient Stores, Supermarkets, and Others), Regional Forecast, 2024-2032

Ambient commerce, referred to as checkout-free retail, enables customers to shop from the store and walk straight out of a store without queues or cash registers. A variety of Artificial Intelligence (AI) and cameras tracks their action and charges them accordingly directly from their accounts or digital payments.

Ambient commerce binds the Internet of Things (IoT), Artificial Intelligence (AI), Augmented Reality (AR), actuators, sensors, and other technologies to enhance customers' sensory shopping experience. Sensors are the prominent factors in the application of ambient commerce as they can hear, see, and track the environment's variables. Such sensors feed the real-time data into machine learning algorithms and analytical applications. With the help of these sensors, ambient commerce technology measures the actions of products and customers.

Retailers are embracing the IoT and data analytics to understand consumer behavior and product data, eventually helping them construct market strategies and business plans accordingly. It is helping retailers to boost their sales, improve customer experience, and better efficiency. Thus. IoT is developing the future of retail commerce.

Impact of COVID-19 on the Ambient Commerce Market: 

The pandemic has forced the population and industry to shift to the virtual mode due to safety issues. Thus, this gave rise to the expansion of digitalization and technology worldwide.

The COVID-19 outbreak is one of the driving factors for the adoption of ambient commerce. The pandemic forced the population to adopt contactless and online shopping, resulting in retailers shifting toward advanced technologies such as ambient commerce. Retailers employ long-term systems to provide their customers with safe and convenient shopping experiences.

Key Insights:

The report will cover the following key insights:

• Micro & macroeconomic Indicators


• Drivers, restraints, trends, and opportunities          


•  Business strategies adopted by the players


• Impact of COVID-19 on the ambient commerce market

Analysis by End-user: 

Departmental stores have the largest revenue share on the usage of ambient commerce technology. Shopping tools are increasing the adoption of technologies such as ambient commerce. Departmental store retailers are using different technologies such as location tracking, online payment options, and facial recognition for better growth after the pandemic. It is also helping them to collect customer behavioral data and their preferences, which further help in framing better sales strategies.

Supermarkets are another faster-growing segment, forcing retailers to shift toward advanced technologies for better market growth. Ambient commerce allows supermarkets to cut down time-consuming checkout queues, thus helping them gain better customer centricity.

Regional Analysis:

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The ambient commerce market is divided into five regions, North America, the Middle East & Africa, South America, Asia Pacific, and Europe.

The presence of prominent players such as Google, Amazon Inc., and Apple Inc. in North America accounts for the majority share in the market. Also, organizations in North America are excessively investing in advanced technologies, such as Big Data, analytics, and IoT, driving the ambient commerce market. The expanding demand and customer preferences for digital solutions in e-commerce, such as online and contactless shopping, are the reasons for the expansion of ambient commerce.

The distribution of the ambient commerce market by region is as follows:

• North America – 30%


• South America – 15%


• Europe – 25%


• Middle East and Africa – 10%


• Asia-Pacific – 20%

Key Players:

The report includes key players such as Apple Inc., Amazon Inc, Alibaba Group Holding Limited, Trigo Vision Ltd, Zippin, Standard AI, Grabango Co., Tescoplc.com, Sensei, AWM SMART SHELF, and others.

Segmentation:

Key Industry Developments:

• September 2022 – Amazon launched its first Amazon Go convenience store in Whittier, Southern California, and will soon launch the other in Torrance. Amazon Go is based on its "Just walk out" technology, allowing customers to walk out and make automatic payments from their accounts without wasting time in checkout lines.


• September 2022 – Crypto.com Arena, in partnership with Amazon's smooth-running Just walk out technology, launched two new Grab and Go locations. Crypto.com Arena allows customers to shop for things they want without stopping at checkout counters for payment. American Express is the payment partner of Crypto.com Arena, offering card member benefits for customers at several events.