Active Packaging Plastics Market Size, Share & Industry Analysis, By Application (Food, Beverage, Healthcare, Personal Care, Other ) And Regional Forecast, 2024-2032

Active packaging is defined as a combination of intelligent, smart, and modified atmosphere packaging techniques, which is specifically designed to maintain shelf life. It is an extension of the protection function of a package and is commonly utilized to protect the product from moisture and oxygen. Moreover, the active packaging help to extend shelf life, display information on quality, monitor freshness, and improve convenience & safety. It also has the ability to measure or sense an attribute of the product, the shipping environment, or the inner atmosphere of the package. The active packaging finds its use in food, beverage, healthcare, and personal care applications

The increasing demand for packaged food owing to rising health consciousness coupled with increasing innovation in food packaging has booted the food & beverage industry. This leads to fuelling to the demand for active packaging.  The active packaging not only helps to maintain shelf life but also aids in the prevention of food spoilage and monitor the taste, flavour, and aroma. Also, it provides easy communication of product information, assurance of seal integrity, product history, and antitheft prevention. These are the beneficial factors that make active packaging an ideal choice and surge its demand food & beverage industry.

However, the risk of accidental breakage can cause product damage. This further restricts the product adoption and raises the demand for other packaging options. Hence, this is anticipated to restrain market growth.   

Market Segmentation:

Based on application, the active packaging market is segmented into  food, beverage, healthcare, personal care, and other. From a geographical standpoint, the market is categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.  

Key Players Covered:

The key players in the active packaging market include 3M, TempTime Corporation, PakSense, American Thermal Instruments, Avery Dennison, R.R. Donnelly Sons & Company, BASF SE, International Paper, Stora Enso, Thin Film Electronics ASA, Huhtamaki Group, and Smartrac N.V..

Key Insights

• Key Emerging Trends – For Major Countries


• Key Developments: Mergers, Acquisition, Partnership, etc.


• Latest Technological Advancement


• Insights on Regulatory Scenarios


• Porters Five Forces Analysis

Regional Analysis:

Europe is anticipated to witness the highest growth in the active packaging market. The growth is attributed to the rising adoption of the product in the food & beverage industry, in which UK and Germany are the leading countries. The increasing demand for active packaging from the cosmetics & personal care industry will fuel the market growth in North America. In Asia Pacific, product consumption can be seen in the healthcare industry in order to protect the drug from moisture. The Middle East & Africa is anticipated to witness significant growth, owing to rising product adoption in the beverage application.

Segmentation

Active Packaging Industry Developments

• In Jan 2020, AptarGroup, Inc. launched fully integrated active packaging solution combining moisture adsorption and oxygen scavenging properties. This new technology utilizes the company’s patented 3-phase Activ-Polymer™ platform within its Activ-Film™ product configuration. This new launch will help the company to serve customers with a fully-integrated solution for drug products that are sensitive to both moisture and oxidation


• In August 2018, AptarGroup, Inc. completed the acquisition of CSP Technologies S.à r.l. (CSP Technologies), a leader in active packaging technology. This acquisition has helped AptarGroup to to grow CSP Technologies’ existing business in the Pharma and Food Safety markets, and leveraging their active packaging.