Amusement Parks Market Size, Share, and COVID-19 Impact Analysis By Product Type (Games {Video Games, Kiddie Rides, Artificial Playground, and Others}, Movie Theatre, Restaurant, and Others), By Facility Size (Below 10,000 Sq. Ft., Between 10,000-30,000 Sq. Ft., and Above 30,000 Sq. Ft.), By End-User (Kids and Adults), By Application (Indoor and Outdoor), and Regional Forecast, 2024-2032

The amusement parks market is a vibrant and dynamic sector of the global entertainment industry. Children enjoy theme amusement parks as they are based on various themes such as history, regional, zoological, pop culture, and others. These themes feature fictional characters from various films, such as Disney and Harry Potter, and others. For instance, the Universal Orlando Resort in Orlando, Florida, U.S., consists of two theme parks- Islands of Adventure and Universal Studios Florida based on the Harry Potter film series theme.

• Six Flags Magic Mountain, for example, has 18 coasters, including the Green Lantern, and is located near Los Angeles, California.


• Snoopy Island is a family-friendly attraction at King Island, a theme park in the U.S.


• The Pirates in Batavia, an electrifying underground boat ride attraction, is one of the largest attractions of Europa Park. Rust, Germany, is home to the theme park.

Nowadays, organizations such as Walt Disney Company, Six Flags Entertainment Corporation, and others provide unique ideas and user-friendly solutions for customers, such as roller coaster rides and subterranean boat rides based on characters from movies or comic books. This feature encourages tourists to visit theme parks, which helps theme parks stimulate demand for theme park-related goods and services like food and beverages, video games, and movie theatre services.

• In August 2021, Imagica World Entertainment Limited introduced a virtual queuing app on the company's website to minimize the queuing time for visitors. The app's assistance will aid in the easy accessibility of Imagica's services to the people.

Furthermore, major amusement park companies such as Merlin Entertainments, Six Flags Entertainment Corporation, the Walt Disney Company, etc., establish a partnership with renowned brands such as Chevrolet, Starbucks, Coca-Cola, etc., to increase their customer service offerings. As a result, the growing innovations by the amusement park businesses are playing a significant role in the amusement parks market growth.

• In Oct 2021, Merlin Entertainments, the world's largest tourism industry player, partnered with Eight, a leader in vision enhancement platforms, to provide multiple life-changing experiences to guests having low vision issues.

Impact of COVID-19 on the Amusement Parks Market:

The COVID-19 pandemic has caused a slowdown in demand for amusement activities globally. Stringent regulations like lockdowns and social distancing measures have largely affected the industry's operations and lowered tourists' arrival rates. As a result of this factor, consumer demand for various products and services at theme parks has reduced.

• According to World Tourism Organization (WTO) data, international travelers fell by more than 80% in the first quarter of 2021.

Furthermore, during the pandemic, labor shortage issues have significantly impacted the key companies regular park operations thereby, posed challenges to the industry growth.

Key Insights:

The report will cover the following key insights:

• The number of theme park visitors globally.


• The number of International Inbound tourists.


• Overview of the Amusement Parks Market


• Industry developments- partnership, merger & acquisition, geographical expansion - For Amusement Parks Market


• Impact of COVID-19 on Amusement Parks industry

Analysis by Product Type:

The games segment is expected to hold a dominant global amusement park market share owing to the significant kid population demand for the games involved in the playground and kiddie ride facilities. Additionally, the growing popularity of indoor, virtual gaming experiences among kids is likely to accelerate the games' segmental growth. The artificial playgrounds sub-segment under the games segment is expected to account for a significant share of the games category in theme parks, owing to the significant children and parental population demand for playground activities at theme parks.  

Analysis by Facility Size:

Above 30,000 sq. ft., park facilities offer a wide range of amusement services such as games and rides, movie theaters, and others to a large number of park visitors. This factor results in significant product revenues from such a segment. The growing popularity of outdoor games such as water rides, train rides, and others requiring larger facility sizes among kids further supports the segmental growth.

Analysis By End-user:

By end-user, the global amusement parks industry is segmented into adult kids. The adult segment is anticipated to exhibit a leading share of the global amusement parks market due to the significant adult population's demand for adventure rides, food & beverage, and other park facilities, resulting in the adult segment generating considerable product revenues. Adults prefer to go alone or with their children to relive their childhood memories in commercialized ways, which is why leisure and recreation spending has increased among the adult population.

Analysis By Application:

Significant kid and teen population's demand for outdoor games and sports make the outdoor segment generates considerable product revenues. Furthermore, because the thrilling and fun games are usually based on outdoor adventure, the outdoor waterparks have attracted a larger number of tourists. As a result, the outdoor amusement parks market has a significant proportion of the market.

Regional Amusement Parks Market Analysis:

The Asia Pacific region is projected to hold a leading share of the global amusement parks market due to the presence of a large number of amusement parks such as Universal Studios Singapore, Tokyo Disneyland, Universal Studios Japan, Imagica World Entertainment Limited, and others supporting the services demand in Asia. 

Besides, the rising number of tourist arrivals in India, China, and Japan is expected to increase the demand for amusement park-related products and services in the region. According to the data from the World Bank, an international financial institution, the number of international tourist arrivals in India has increased from 17.42 million in 2018 to 17.91 million in 2019.

Key Players Covered

• Ardent Leisure Group Limited


• Walt Disney Company


• Six Flags Entertainment Corporation


• Cedar Fair Entertainment Company


• SeaWorld Parks & Entertainment


• Chimelong Group Co. Ltd.


• Merlin Entertainments


• Comcast Corporation

Segmentation:

Key Industry Developments:

• February 2020: ON Kids & Family, the Mediawan Group, and ZAG formed a joint venture with Fantawild to develop the world-famous animated brand Miraculous in China. The collaboration is part of a larger development strategy for the Chinese amusement parks market.


• July 2021: Wonderla Holidays, based in Bengaluru, announced that they would be expanding their theme parks by investing in COVID-19 hit theme parks.