Art & Craft Tools Market Size, Share & COVID-19 Impact Analysis, By Product Type (Drawing & Painting Tools, Cutting Tools, Paper Crafts & Decorative Items, and Others), By Application (Household, Educational Institute, Office, and Others), By Distribution Channel (Convenience Store, Hypermarket/Supermarket, Online Store, and Specialty Store), and Regional Forecast, 2023-2030

The global art & craft tools market size was valued at USD 3.48 billion in 2022 and is projected to grow from USD 3.61 billion in 2023 to USD 5.44 billion by 2030, exhibiting a CAGR of 6.04% during the forecast period. North America dominated the art & craft tools market with a market share of 35.34% in 2022. Moreover, the art & craft tools market size in the U.S. reaching an estimated value of USD 1.85 billion by 2032, driven by the increasing customers engagement in art & craft activities to drive product demand.

Art and craft tools encompass a wide range of products including drawing & painting tools, cutting tools, paper crafts, and decorative items. The rising sustainability trend has led these companies to develop environmentally friendly and sustainable products, including scissors and paint brushes using materials such as bamboo, recycled plastic, and wood. Several key industry participants focus on offering such products to attract eco-conscious consumers and accelerate product sales, positively influencing the global art & craft tools market trends.

COVID-19 IMPACT

Supply Chain Disruptions Caused by COVID-19 Pandemic Impeded Market Growth

The pandemic in 2020 led to the closure of workshops, educational institutes, art events, and studios, negatively impacting the demand for these tools. The absence of in-person art gatherings limited the need for these tools. Moreover, the cancellation or postponement of art exhibitions, events, and craft fairs due to government regulations negatively impacted the global market growth.

The supply chain had a significant negative impact owing to inconsistent production, scheduling issues, and lack of clarity on transport and raw material supply. In addition, during the pandemic in 2020, lockdowns and emergency measures hampered the supply of raw materials across countries. Amid the COVID-19 pandemic, at-home creative activities & hobbies and DIY projects became increasingly popular as self-expression and entertainment became the new norm across countries. However, the pandemic accelerated the adoption of virtual and digital art tools, restraining market growth. Furthermore, travel restrictions and international trade impacted the export of these tools, declining export sales.

LATEST TRENDS

Social Media Platforms to Create Revenue-generating Opportunities for Industry Participants

The increasing use of social media platforms, such as Instagram, Facebook, Pinterest, and YouTube, to promote art and craft provides lucrative business opportunities to industry participants. This comes as numerous individuals across the globe post pictures and videos of their craft projects on these popular channels to promote them. Furthermore, the improving mobile phone functionalities and increasing network capacity make it easier to stream craft video content. In addition, the rising internet penetration, technological awareness, and use of social media platforms drive online art and craft video trends.

DRIVING FACTORS

Accelerating Demand for Various Artwork and Evolving Art & Craft Supply Industry to Propel Market Growth

The growing demand for various kinds of artwork, such as drawing, painting, sculpture, and abstract art, boosts the sales of art & craft tools such as paint brushes, scissors, and pallets. Moreover, the accelerating demand for arts and crafts contributes to art supplies launches aimed at promoting artwork. For instance, in June 2021, Krylon, a U.S.-based spray paint manufacturer, launched craft spray paints that assist in making projects more colorful and attractive.

Growing Interest in Art & Craft Activities to Boost Product Demand

The growing interest in art and craft activities such as drawing, painting, sketching, and sculpting fuels art & craft tools adoption worldwide. In addition, the increasing adoption of arts and crafts in school curricula due to increasing awareness regarding their importance and benefits in early childhood education, such as hand-eye coordination improvement, motor skills development, boosted self-esteem and enhanced creative & innovation skills, fuel global market growth. The increasing product use in interior & fashion designing and for making personalized gifts further contributes to global industry expansion.

RESTRAINING FACTORS

Rising Popularity of Digital Art to Hamper Product Demand

Digital artists use technology to create artwork, including electronic painting, animation, digital drawings, pixel art, and digital sculpting. Digital artists can also use various applications, online programs, and tools such as Adobe Illustrator, Adobe Creative Cloud, GIMP, Affinity Designer, and Clip Studio Paint to create artwork, such as digital paintings, 3D sculptures, and CAD drawings. Furthermore, artists worldwide partner with digital art platforms to launch new collections. For instance, in December 2022, a U.S.-based artist, Leo Villareal, partnered with Outland, a digital art platform, to introduce Cosmic Bloom, a digital artwork collection inspired by biological and organic structures, atomic patterns, and stellar phenomena.

SEGMENTATION

By Product Type Analysis

Drawing & Painting Tools Segment Dominates Owing to the Rising Trend of DIY Activities

By type, the market is segmented into drawing & painting tools, cutting tools, paper crafts & decorative items, and others. The drawing & painting tools segment dominated the global market in 2022. The growing popularity of Do It Yourself (DIY) painting and home improvement projects is boosting the global demand for drawing and painting tools. At a macro level, the increasing number of art professionals across the globe positively influence the global art & craft tools market forecast (revenue).

The cutting tools segment is expected to grow significantly throughout the forecast period. This is due to the growing number of individuals taking up arts & crafts activities for recreation and entertainment and to release stress. According to Sage Neuroscience Center, art therapy is used to relieve stress as it increases dopamine levels in individuals. The rising consumer awareness regarding the benefits associated with art therapies is set to augment the global art & craft tools market share over the forthcoming years.

By Application Analysis

Household Segment Accelerate Product Sales Due to Increasing Popularity of DIY Projects

Based on application, the global market is segmented into household, educational institute, office, and others. The household segment dominates the market. The increasing product adoption in households is attributable to the increasing DIY (Do It Yourself) art projects undertaken by kids or adults or for home decoration projects. Numerous art & craft enthusiasts worldwide also engage in projects related to origami, pottery, or embroidery at home, a prominent factor in increasing sales of these craft tools for household use.

The educational institute segment is expected to grow significantly over the forecast period. Several educational institutes, including schools and art colleges, use several types of art & craft materials, including cutting and drawing tools, as a part of their curriculum. This is a significant factor driving the sales of these tools to educational institutes.

By Distribution Channel Analysis

Hypermarket/Supermarket Segment to Take the Lead with Increasing Number of Art & Craft Brands within Physical Retail Formats

Based on distribution channel, the market is segmented into convenience store, hypermarket/supermarket, online store, and specialty store. The hypermarket/supermarket segment is expected to hold the largest market share during the forecast period. This is owing to the increasing expansion of supermarkets and hypermarkets across countries. For instance, in October 2021, Reliance Retail, an India-based retail company, announced the launch of 7 Eleven convenience stores, a U.S.-based retail chain, in India.

The online store segment is expected to witness significant growth throughout the forecast period. Recent years have witnessed the emerging trend of online purchasing through company websites and e-commerce platforms for art & craft products, notably amid lockdowns across countries as many individuals took up painting and drawing as a hobby. Furthermore, the increasing availability of art & craft tools on e-commerce sites such as Amazon and Flipkart contributes significantly to online product sales.

REGIONAL INSIGHTS

Geographically, the global market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America is expected to hold the largest market share during the forecast period. The increasing demand for these tools in art and craft institutions across North America boosts regional market expansion. Some of the top art and design schools in the U.S. are the School of the Art Institute of Chicago, Carnegie Mellon University, Yale University, and the University of California.

Europe is forecast to register strong growth throughout the forecast timeframe. Various forms of artwork, such as abstract art, drawing, sculpture, and oil painting, are gaining widespread attention across Europe for home décor and interior designing purposes, accelerating product adoption. Furthermore, increasing government initiatives to promote the art & craft industry are expected to fuel market growth over the coming years. For instance, in May 2023, the French government introduced a national policy promoting different arts and crafts sectors nationwide.

Asia Pacific market is expected to witness a significant CAGR over the forecast period Led by key markets such as India and China. This is owing to the increasing product demand from educational institutes and rapidly evolving home décor & interior designing trends. At a macro level, rising consumer disposable incomes, changing lifestyles, and expanding e-commerce channels favor regional market growth.

Product sales across the South America and the Middle East and Africa markets are set to witness positive growth over the forecast period. The increasing number of individuals pursuing art & craft activities as hobbies and careers will further fuel the regional market growth. Furthermore, increasing demand for handmade paper handicrafts for decoration in residential and commercial spaces will favor regional market expansion over the study period.

KEY INDUSTRY PLAYERS

Prominent Industry Participants Employ Mergers & Acquisitions as Their Key Strategy to Stay Competitive

The global market is highly competitive, with domestic and international players competing to achieve product differentiation. Key players invest in the research & development of new products made using recycled materials to cater to consumers' growing demand. Recent years have witnessed a number of mergers & acquisitions within the arts & craft tools category. In February 2022, Daler Rowney Ltd., a Bracknell, U.K.-based art products manufacturer, acquired Creative Art Products Limited, a U.K.-based art and craft manufacturer. According to the company, the acquisition would diversify the product portfolio for children and expand reach.

List of Key Companies Profiled:

• Crayola LLC (U.S.)


• Newell Brands (U.S.)


• Kokuyo Camlin Ltd. (India)


• STAEDTLER Mars GmbH & Co. KG (Germany)


• Fabbrica Italiana Lapis ed Affini S.p.A (Italy)


• Fiskars Group (Finland)


• Hindustan Pencils Pvt. Ltd. (India)


• Maped (France)


• Mont Marte Pty Ltd. (Australia)


• Pelikan International Corporation Berhad (Malaysia)

KEY INDUSTRY DEVELOPMENTS:

• April 2023: Hobbycraft, a U.K. based art & craft store, opened a new shop in Poole Retail Park in the U.K.


• February 2023: Michaels, a U.S. retail chain of arts and crafts products, launched an online marketplace for third-party sellers of arts & crafts supplies.


• February 2022: Daler Rowney Ltd., a Bracknell, U.K.-based arts products manufacturer, acquired Creative Art Products Limited, a U.K.-based art and craft manufacturer.


• March 2021: Target Corporation, a Minnesota, U.S.-based retail corporation, launched Mondo Llama, an art & craft brand. According to the company, the brand would have over 400 art and craft products, such as paint sets, drawing kits, paint brushes, scissors, sharpeners, and canvases.


• August 2020: Kokuyo Camlin Ltd., an Indian art & craft tools company, launched #IamAnArtist, its new campaign featuring fluid art paintings to encourage more individuals to experiment with art.

REPORT COVERAGE

The market research report analyzes the market in-depth and highlights crucial aspects such as prominent companies. Furthermore, the research report provides market insights into the market trends and highlights significant industry developments. In addition to the aspects mentioned earlier, the report encompasses several factors contributing to the market growth.

Report Scope & Segmentation