Automotive Gesture Recognition Market Size, Share, and COVID-19 Impact Analysis, By Component (Touch-based Systems and Touchless Systems), By Authentication (Hand/Finger Print Recognition, Facial Recognition, and Vision/IRIS Recognition), By Vehicle Type (Passenger Vehicles and Commercial Vehicles) and Regional Forecast, 2024-2032

A gesture recognition system is a technology that uses sophisticated sensors to read and interpret hand movements and gestures as a command to perform intended actions. Gesture recognition plays a convenient role in automotive as it helps the driver and passenger to interact with the vehicle. The continuous efforts of the automotive industry to develop semi-autonomous and autonomous vehicles will fuel the demand for the sensor market. The automotive industry has achieved level 0, 1, and 2 autonomy and is in the development and testing phase for advanced level 3, 4, and 5 autonomy. The gesture recognition market will grow significantly with the industry becoming more autonomous.

Increasing awareness of environmental issues is a key catalyst propelling consumers to transition toward electric and hybrid vehicles. As the automotive industry pivots toward greater electrification and automation, there is a concurrent surge in deploying sophisticated sensors. These sensors play a pivotal role in enhancing journeys' safety, efficiency, and sustainability. Consequently, manufacturers are consistently driven to innovate and seamlessly incorporate cutting-edge technological systems to address the burgeoning demands of consumers effectively.

Impact of COVID-19 on the Automotive Gesture Recognition Market

The pandemic introduced a temporary global shutdown in many industries. Economic uncertainties, job losses, and reduced consumer spending during the pandemic affected the demand for non-essential products, including gesture recognition devices. Consumers prioritized essential goods and services, leading to a decline in the adoption and purchase of gesture recognition technologies. Factory closures, transportation restrictions, and delays in component sourcing led to supply chain bottlenecks and reduced availability of gesture recognition devices.

The pandemic prompted a shift in market priorities and demand patterns. Touchless technologies, including gesture recognition, gained importance with an increased focus on health and hygiene. The demand for gesture recognition systems in applications such as touchless interfaces, contactless payments, and interactive displays witnessed a surge post COVID-19 due to the need to minimize physical contact.

Key Insights

The report will cover the following key insights:

• Key Industry Developments – Mergers, Acquisitions, and Partnerships


• Porter's Five Forces Analysis


• Technological Developments


• Impact of COVID-19 on the Automotive Gesture Recognition Market

Analysis by Component

The component segment is sub-divided into touch-based and touchless systems, where touchless-based systems in the automotive industry are expected to grow rapidly. Touchless systems improve driver safety by minimizing distractions and enabling hands-free operation. It assists drivers in controlling audio volume, temperature settings, and navigation through intuitive gestures or voice commands.  By enabling drivers to maintain their attention on the road, this technology diminishes the likelihood of accidents arising from distractions.

Analysis by Application

The vehicle type segment is sub-divided into passenger and commercial vehicles, where passenger vehicles are expected to gain the highest market share. Gesture recognition technology in passenger vehicles refers to the ability of a vehicle's onboard system to interpret and respond to human gestures to control various functions, such as adjusting music volume, answering calls, or navigating through infotainment menus. The increasing demand from consumers for advanced technology regarding safety is anticipated to boost the segment's growth.

Regional Analysis

Asia Pacific is expected to take the lead in automotive gesture recognition market and is poised to grow significantly in the coming years. This region is renowned for its technological prowess and innovative advancements, with countries suh as Japan and South Korea at the forefront with pioneering cutting-edge technologies including gesture recognition systems.

Safety stands is a paramount concern within the automotive industry, and gesture recognition systems have the potential to revolutionize driver safety and convenience. Asia Pacific has experienced an increase in worries regarding road safety, leading to a stronger concentration on technologies aiding drivers. Gesture recognition technology presents a remedy by empowering drivers to naturally and hands-free oversee various vehicle functions, thereby elevating safety and curbing potential distractions.

As the preference for luxury automated vehicles grows in the the region, applying multiple advanced sensors becomes integral in elevating passenger safety and convenience. Moreover, the market's growth trajectory in this region is particularly promising due to Taiwan's dominant presence, controlling a substantial portion of the semiconductor chip market. This positioning grants Asia Pacific manufacturers a distinct advantage over their counterparts in other regions.

The automotive gesture recognition market is on a robust upward trajectory, with the Asia Pacific region positioned as the frontrunner. The region's technological prowess, coupled with its growing emphasis on road safety and the surge in luxury automated vehicle ownership, sets the stage for the substantial adoption of gesture recognition systems that enhance driver safety and streamline vehicle control.

Key Players Covered

The report includes the profiles of key players such as Cipia Vision Ltd, Cognitec Systems GmbH, Continental AG, NXP Semiconductors, Qualcomm Technologies, Samsung Electronics Co. Ltd, Sony Corporation, Synaptic Incorporated, Usens Inc., Pioneer Corporation, and Visteon Corporation.

Segmentation

Key Industry Developments

• November 2022 – Hyundai Mobis Company announced it had developed a new onboard digital display technology that responds to hand gestures.


• January 2019 – ULTRAHAPTICS launched an automotive gesture recognition platform STRATOS, which can connect with Human Machine Interface, generating haptic sensations in mid-air, for reducing easier integration and faster processing modules in automobiles.