Baking Powder Market, Analysis By Product Type (Aluminum Free, Phosphate Free, Anhydrous Phosphate, Tartrate, Sodium Aluminum Sulfate Phosphate, and Others), By Application (Bread, Cakes & Pastries, Rolls & Pies, Cookies & Biscuits, and Others), and Regional Forecast, 2024-2032

Baking powder is a mixture of bicarbonate or carbonate, a weak acid in appropriate quantity, and a dry chemical leavening agent. It is used to increase the volume and lighten the texture of baked products. Baking powder releases carbon dioxide gas into a dough or a batter through an acid-base reaction, which causes bubbles in the wet mixture to expand the mixture. It plays a vital role where the batter or dough lacks the elastic structure and holds gas bubbles for more than a few minutes. It is used instead of yeast for baked products where flavors through fermentation are undesirable and speeds up the production of baked products. The commercially available baking powders consist of sodium bicarbonate and one or more acid salts.

There are two types of baking powders, continuous or single-action baking powder and double or multiple-action baking powders. The single-action baking powder usually uses one acid and continuously reacts with soda. It releases the gas steadily throughout baking until all the gassing power is spent. On the other hand, double-action baking powder consists of two acids that react with soda at different stages of the baking procedure. One acid reacts to release a small amount of gas at a lower temperature. Another acid reacts at baking temperatures to release the bulk of gas. Apart from its use in the bakery industry, it is also used as a cleaning agent at home.

The hectic lifestyle and increase in consumers' disposable income affect food choices. Nowadays, consumers depend more on convenience foods, baked foods, and ready-to-eat products. Demand for yeast-based foods, such as doughnuts, cakes, hamburgers, and pizza, is also increasing. Thus, the increased consumption of fast food and bakery products results in a surged demand for baking powder.

Baking soda is used as an alternative to baking powder, and rising health concerns related to increasing consumption of trans-fatty acids are the factors restraining the market growth.

Impact of COVID-19 on the Baking Powder Market

The baking powder market was positively impacted by COVID-19. During the COVID-19 pandemic, there was an upsurge in home baking that boosted the sales of baking powder used for domestic purposes. The offline sales of baking powder were adversely impacted due to the pandemic, as supermarkets, hypermarkets, and local stores were shut down. The market witnessed significant growth during the pandemic and post-pandemic due to the shift in the eating habits of consumers, which favored demand for packaged and processed foods. In addition, during COVID-19, most consumers developed a behavior of stockpiling essential products and foods having a longer shelf life. Therefore, stockpiling packaged foods with baking powder as a key component boosted the baking powder market growth during the pandemic.

Key Insights 

The report will cover the following key insights:

• Overview of parent/related market


• Partnership, merger, and acquisition by key players in the baking powder market


• Key trends and innovation


• Regulatory analysis of the global baking powder market


• Impact of COVID-19 on the baking powder market

Analysis by Application

Based on application, the market is segregated into bread, cakes & pastries, rolls & pies, cookies & biscuits, and others. The bread segment is expected to hold a significant market share due to increased bread consumption in developing countries and high requirement of baking powder in manufacturing bread. Moreover, convenience plays a significant role in spike in consumption of bread.

Analysis by Region

Based on geography, Asia Pacific is anticipated to hold a major global baking powder market share, owing to the expansion of the overall food service industry in the region. In addition, the result of changed food habits, higher adoption of western cuisines (fast food), such as hamburgers, hot dogs, pizza, burritos, and others and increased spending of consumers on cookies, cakes, pastries, and bread are the factors boosting the demand and use of baking powder. Therefore, Asia Pacific is anticipated to dominate the global baking powder market in the coming years.

Key Market Players

The baking powder market research report includes the profile of key players such as ACH Food Companies Inc. (U.S.), Clabber Girl Corporation (U.S.), Muntons Plc (U.K.), Calumet Baking Powder Company (U.S.), ADM (U.S.), Lesaffre (France), Caravan Ingredients Inc. (U.S.), Blue bird (U.S.), Corbion (Netherlands), and British Bakels (U.K.).

Segmentation

Key Industrial Developments

• May 2019, B&G Foods, Inc. acquired Clabber Girl Corporation, a manufacturer and supplier of baking ingredients. Clabber Girl produces a wide range of baking products such as baking powder, cornstarch, and baking soda. The acquisition helped B&G Foods, Inc. to expand its baking powder portfolio.


• February 2022, Jungbunzlauer launched a baking powder, which is healthy and based on potassium bicarbonate or microencapsulated glucono-delta-lactone and sodium.