Beer Packaging Market Size, Share, and Industry Analysis By Material (Glass, Plastic, Aluminum, and Others), By Product Type (Bottles, Barrels, Cans, Kegs, Canisters, and Others), and Regional Forecast, 2024-2032

Beer packaging is witnessing high demand due to the growing population and rising purchasing and spending power of the people. The surging number of innovations for packaging with attractive visuals to enhance the customer base is contributing to the growth of the beer packaging market. Furthermore, the increasing urbanization and socialization have created the demand for single-served and canned beverages. The growing footfall of people in restaurants and pubs is driving the growth of the beer packaging market.

• According to a report published by the U.S. Department of Agriculture, China is the leading producer and consumer of beer. Craft beer is rising steadily in popularity and consumers are ready to try new brands in the country. The annual beer consumption in the country is valued at 45.7 billion liters, twice as much as in the U.S. and more than five times that of Germany. In China, beer represents 75% of the total amount of alcohol consumption in terms of volume. Thus, the high production and consumption of the country leads to the high demand for beer packaging products, contributing to the growth of the beer packaging market.

Younger customers are more likely to be influenced by unique craft breweries, flavors, and the social aspect of enjoying beer with friends. A growing young population with a taste for experimentation is thriving in the growth of the beer packaging market. Moreover, the demand for the at-home consumption of beer coupled with the growing e-commerce industry is bolstering the expansion of this market.

The demand for ready-to-drink beverages is increasing and that has led to the declining demand for beer, impeding the growth of the beer packaging market. The growing trend of adopting a healthy lifestyle and consumption of non-alcoholic beverages will restrict the growth of the beer packaging market during the forecast period. However, the rising demand for flavored and fruit beer will help augment the demand for beer packaging during the analysis period.

The beer packaging market has seen negative growth during the COVID-19 pandemic as people were spending less on alcoholic beverages due to health issues. The temporary shutdown of the restaurants and pubs due to the lockdown and fear of getting infected also declined the consumption of beer,  negatively impacting the market.

SEGMENTATION

KEY INSIGHTS

The report covers the following key insights:

• Recent Advancements in the Beer Packaging Market


• Key Industry Trends


• Regulatory Landscape for the Beer Packaging Market


• Key Industry Developments (Mergers, Acquisitions, and Partnerships)


• Impact of COVID-19 on the Beer Packaging Market

ANALYSIS BY MATERIAL

Based on material, the market is segmented into glass, plastic, aluminum, and others.

The glass segment leads the beer packaging market. Glass packaging is highly hygienic due to its non-porous, impermeable, and nontoxic structure. Glass material can also perform well in high and low temperatures, making it suitable for the packaging of beer. In addition, the high recyclability of glass with the premium and luxury look is boosting the growth of this segment.

ANALYSIS BY PRODUCT TYPE

Based on product type, the market is segmented into bottles, barrels, cans, kegs, canisters, and others.

The bottles segment holds the largest share in the global beer packaging market. Bottles are the most traditional way to pack beer and they come in different shapes and sizes to give it a premium look. Furthermore, these products are easily recyclable and can be reused again, which accelerates the segment growth.

REGIONAL ANALYSIS

The beer packaging market has been studied across North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is the dominating and fastest-growing region of the beer cans market. The growing population and presence of the largest beer-consuming countries, such as India, China, and Japan, are driving the growth of this region. Europe is growing at a significant rate during the forecasted period. The demand for high-quality beers and the presence of one of the largest beer-producing countries, such as Germany, is enhancing the growth of this region. North America is experiencing lucrative growth due to the growing demand for flavored beers among the younger generation. Latin America is experiencing moderate growth due to changing lifestyles and rising disposable income in the region. Middle East & Africa is witnessing steady growth due to the growing demand for diverse flavors.

KEY PLAYERS COVERED

The report will include profiles of key players such as Amcor plc, Ball Corporation, Crown Holdings, Inc., Ardagh Group, Owens-Illinois, Inc., WestRock Company, Berlin Packaging, CCL Industries Inc., Berry Global, and Verallia, among others.

KEY INDUSTRY DEVELOPMENTS

• In September 2022, Berry Global launched SuperCup, a reusable beer and soft drink cup. It is a lightweight and robust solution that is both stackable and washable and can be attractively customized to individual customers’ branding requirements.


• In March 2020, Brazilian Craft Brewer shifted to metal packaging in collaboration with Crown Embalagens Metálicas da Amazônia S.A., which is a subsidiary of Crown Holdings. With this transition, the company expanded its regional reach, enhanced accessibility for consumers, and responded to changing market demands such as sustainability.


• In August 2019, Amcor plc designed lightweight PET bottles for pasteurized beer in Brazil. The company designed custom 600-milliliter containers for New Age Bebidas, São Paulo, beverage makers that feature the beauty of a glass-like, champagne-style base combined with the convenience of lightweight and shatter-resistant PET.