Boutique Fitness Market Size, Share and COVID-19 Impact Analysis, By Type (Yoga, HIIT [High-Intensity Interval Training], Strength Training, Pilates and Barre, Dance, and Others), By End-User (Professional and Regular) and Regional Forecast, 2024-2032

Boutique fitness is a small gym focusing on group exercise in specific fitness areas, such as strength, cardio, and flexibility. They offer an intimate and personalized form of group exercise, modern amenities, and music, elevating the fitness experience. The growing awareness regarding health and fitness triggers market growth.

Boutique fitness studios offer an exclusive experience as the spots are limited. They also provide additional services, such as nutritionists and psychologists, to give customers a personalized fitness experience. Moreover, their instructors are more qualified compared to a standard/commercial gym as they focus on specific exercises such as yoga, dance, classes, and spinning sessions. As a result, factors such as personalized experience and response to particular needs significantly drive market growth. Furthermore, the rising prevalence of diseases such as obesity due to unhealthy lifestyles fuels boutique fitness studios' demand worldwide. For instance, according to the International Diabetes Federation, one man out of seven and one woman out of five will have obesity by 2030.

Boutique fitness studios typically adopt a flexible business model that focuses on consumer needs using technology, including a client portal and mobile app (where customers can book classes, change and cancel according to their convenience) to enhance the consumer experience. This factor will likely contribute to the market expansion in the coming years. In addition, the rising fitness trend, most notably among youth across countries, is expected to drive market growth in the foreseeable future. However, the high fees associated with these studios hamper their demand among lower-income groups.

Impact of COVID-19 on the Boutique Fitness Market

The COVID-19 outbreak has significantly affected the global boutique fitness market growth. The pandemic resulted in the closure of numerous boutique fitness studios due to the imposition of lockdown, social distancing, and travel restrictions in several countries, most notably in 2020. Many individuals also preferred exercising and working out at home instead of attending fitness studios to prevent viral infections. For instance, according to the Global Health and Fitness Association, COVID-19 restrictions resulted in the loss of USD 15 billion for clubs and fitness studios in the U.S. in 2020. However, the boutique fitness industry is expected to grow considerably in the coming years as the pandemic has triggered health awareness among individuals and made them more conscious of their physical fitness.

Key Insights

The report will cover the following key insights:

• Overview of Overall Boutique Fitness Market.


• Supply Chain Analysis.


• Industry SWOT Analysis.


• Key Industry Developments (Product launch, Merger, Acquisition, Partnership).


• Impact of COVID-19 on Boutique Fitness Market.

Analysis by Type

Based on type, the global boutique fitness market is segmented into yoga, HIIT, strength training, Pilates and barre, dance, and others. The yoga segment held a major market share in 2022. Yoga can be performed in a garden, terrace, or any open space by individuals of all age groups without equipment. In this respect, the rising popularity of yoga, most notably in Asian countries, supports segmental growth. The HIIT (high-intensity interval training) segment is also expected to grow significantly during the forecast period owing to easy adaptability and quick results. Moreover, HIIT assists in burning more calories in a short period, which further results in its increasing adoption.

Analysis by End User

The global boutique fitness market is segmented into professional and regular based on End-user. The professional segment held a major market share in 2022. Professionals, including sportspersons, prefer boutique fitness studios more as they provide personalized expertise and highly qualified instructors. In addition, they focus on specific exercises or fitness areas, such as kickboxing, strength training, and indoor cycling, which assist in building strength, burning calories, and improving cardiovascular health and fitness.

Regional Analysis

North America accounted for the largest global boutique fitness market share in 2022. The rising awareness regarding health and wellness due to the increasing number of individuals with diabetes, obesity, and cardiovascular diseases is triggering regional market growth. For instance, according to Trust for America’s Health (TFAH), a non-profit organization based in the U.S., 19 states have an obesity rate of more than 35%, up from 13 states in 2021. Furthermore, the increasing number of individuals joining fitness studios drives North American market growth. For instance, according to IHRSA, the Global Health and Fitness Association, an association representing fitness facilities based in the U.S., over one out of five Americans belong to a fitness studio or health club, equal to 66.5 million individuals (aged six years and above).

Asia Pacific will likely witness considerable growth during the forecast period, backed by the growing awareness regarding the advantages of specific fitness exercises such as Pilates and yoga. Moreover, increasing consumer disposable income, changing lifestyles, and living standards favor regional boutique fitness industry growth.

Key Players Covered

• Peloton


• Equinox Group


• Xponential Fitness Inc.


• Planet Fitness, F45 Training


• Town Sports International


• 24 Hour Fitness


• Orangetheory Fitness


• Crunch Fitness

Boutique Fitness Market Segmentation Analysis

Key Industry Developments

• July 2022: BK Society Fitness, a new boutique fitness studio, opened on Staten Island, New York City, U.S. The new fitness studio offers high-intensity functional classes and various workout equipment.


• November 2019: Space Three, a new boutique fitness studio, opened in Dayton, U.S. The new fitness studio provides multiple group fitness classes weekly across three formats: TRX (Total Body Resistance Exercise), BootyBare (a fusion of pilates, yoga, and dance), and SWERK (a fitness class focused on hip-hop dance, offering cardio workout).