Cider Packaging Market Size, Share & COVID-19 Impact Analysis By Material (Glass, Metal, and Plastic), By Product Type (Cans, Bottles, and Pouches), and Regional Forecast, 2024-2032

The cider packaging market has great demand for innovative packaging solutions, and the growth of hard cider has been driven by the coveted millennial generation that is boosting the packaging industry. Population influences such as expanding urbanization and adoption of the western lifestyle has boosted the global cider packaging market. Growing demand for alcoholic beverages is positively influencing the growth of cider packaging. Plastic packaging solutions have gained wide popularity in cider packaging due to their lightweight and low cost. Moreover, the increasing popularity of retort and aseptic pouches is also expected to expand the global cider packaging market.

• For instance, in March 2021, Ardagh and Brag partnered and introduced a new glass bottle for its line of apple cider vinegar beverages. The company prioritized sourcing sustainable packaging solutions to ensure consumers enjoy their beverage and feel good about their purchase.

Increasing preference for sustainable stand-up pouches creates attractive and new avenues for players in the cider packaging market. An increase in the demand for water-based coating technology owing to its environmentally friendly, odorless, and tasteless nature also supports the growth of cider packaging. The availability of several cider packaging brands and increasing cider consumption is expected to impact the market positively.

Stringent government regulations and policies governing alcoholic beverages are anticipated to retrain the growth of the cider packaging market. Price volatility of raw materials used in cider packaging, such as metal, glass, and plastic, can impact the profitability of manufacturers. Price volatility may hinder market growth through an increase in production cost and a reduction in profit.

IMPACT OF COVID-19 ON THE CIDER PACKAGING MARKET

The COVID-19 pandemic affected the growth of the cider packaging market. Consumer demand for cider products subsequently reduced as individuals eliminated non-essential expenses as everyone was affected by the outbreak. However, as governing authorities lifted lockdown regulations, the global cider packaging market recovered. The rising e-commerce sales channels are anticipated to create significant opportunities for the cider packaging market over the forecast period.

SEGMENTATION

KEY INSIGHTS

The report will cover the following key insights:

• Recent Advancements in the Cider Packaging Market


• Key Industry Trends


• Regulatory Landscape for the Cider Packaging Market


• Key Industry Developments (Mergers, Acquisitions, and Partnerships)


• Impact of COVID-19 on the Market

ANALYSIS BY MATERIAL

Based on material, the market is segmented into glass, metal, and plastic. Glass holds the largest global cider packaging market share. Glass can preserve the taste and quality of the beverage product. Unlike different materials such as metal and plastic, glass is a non-reactive material that does not affect the cider’s taste, so glass is widely used and dominates the material segment.

ANALYSIS BY PRODUCT TYPE

Based on product type, the market is segmented into cans, bottles, and pouches. Bottles hold the largest share of the cider packaging market as they add sophistication and elegance to cider products. Bottles are used widely for showcasing premium alcoholic beverages, and the transparency allows one to admire the unique clarity and color of the product, which drives the segment’s growth.

REGIONAL ANALYSIS

The cider packaging market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Europe is the leading region of the global cider packaging market due to the launch of craft cider. Low-calorie consumption is expected to create demand for new cider product packaging that adds sales volume in the region. The consumption of alcohol in beverages in smaller amounts is increasing, which will boost the cider packaging over the period. North America holds the second largest share due to the large number of people buying cider and the rising preference for bottled alcoholic beverages.

Asia Pacific is indicated to witness significant growth driven by changing consumer preferences, rising disposable income, and the influence of western culture. Countries such as China and Japan are witnessing a surge in cider consumption, creating opportunities for innovative and captivating packaging designs. Latin American cider packaging market is anticipated to grow moderately as Brazil and Mexico embrace cider as a popular alcoholic beverage. The region offers potential growth for cider packaging manufacturers to tap into a growing consumer base. The Middle East and Africa are expected to grow moderately due to the region's untapped opportunities for cider packaging. The changing lifestyle, increasing urbanization, and the emergence of craft cider breweries in Morocco and South Africa indicate growth in the cider packaging market.

KEY PLAYERS COVERED

The report will include profiles of key players such as Ardagh Group, Vidrala, Crown Holdings, Ball Corporation, Silgan Holdings Inc., Consol Glass (Pty) Ltd, Vetropack Group, WestRock Company, Nampak Ltd., and O-I Glass, Inc., among others.

KEY INDUSTRY DEVELOPMENTS:

• October 2022 - Heineken UK introduced the latest sustainable packaging. The new design follows the Green Grip’s initial with a 100% recyclable cardboard topper. The green grip offers consumers the same ease of use as traditional plastic can rings.


• January 2021 - Smurfit Kappa unveiled an innovative new packaging portfolio for the online beverage market. The company launched eBottle packaging solutions for the online beverage and liquid market; it includes a variety of sustainable solutions for single-use and multipack products, including the Bipack, Roller bottle pack, and Pop-up insert.


• June 2020 - Diageo North America launched 100% recycled plastic bottles. Seagram’s Crown American whiskey moved its PET formats to 100% recycled plastic bottles, which will reduce virgin plastic, equivalent to removing 100 million 500ml plastic bottles.