Cleaning Services Market Size, Share & COVID-19 Impact Analysis, By Type (Window Cleaning, Floor Care & Vacuuming, and Others), By End User (Residential and Commercial), and Regional Forecast, 2023-2030

The global cleaning services market size was valued at USD 375.32 billion in 2022 and is projected to grow from USD 398.67 billion in 2023 to USD 633.18 billion by 2030, exhibiting a CAGR of 6.83% during the forecast period. North America dominated the cleaning services market with a market share of 37.91% in 2022.

Cleaning services are the most essential part of the residential and commercial sectors as they aim to remove impurities, dirt, infectious agents, and other unwanted materials in homes, industries, office buildings, hospitals, factories, retail stores, and others. Furthermore, these services help clean and sanitize residential and commercial spaces, reducing the risk of infection and illness and promoting a healthy work environment. The companies provide a diversified range of services to meet the various needs of all types and sizes of businesses.

COVID-19 IMPACT

Closure of Commercial Spaces Due to Pandemic Restricted Market Growth

The COVID-19 pandemic caused an economic downturn that adversely impacted the market. The sudden COVID-19 pandemic forced the governments of all the countries to impose lockdown measures to reduce its spread across the world. Furthermore, the closure of industries and factories and the lack of a labor workforce further slowed the market progress. In addition, the strict closure of national and international borders and the lack of availability of products in the market further negatively impacted the market worldwide.

Cleaning Services Market Trends

Rising Trend of Social Media Marketing Among Cleaning Service Companies to Boost the Market Growth

Social media marketing is an essential digital marketing tool that helps attract a large consumer base in less time and is also the most cost-effective marketing. Furthermore, this type of marketing helps increases brand awareness and brand loyalty and also helps in gaining potential new customers worldwide. Social media platforms such as Facebook, TikTok, Linkedin, Twitter, Instagram, and YouTube are the primary platforms adopted by manufacturers or service providers. These platforms provide a direct mode of communication between businesses and customers, which helps in improving customer engagement and also helps in building a strong relationship with customers, which directly boosts the market growth.

Cleaning Services Market Growth Factors

Technological Advancements to Drive the Growth of the Market

The adoption of the latest technologies in the solution is the major factor boosting the market growth. The advent of technologically advanced hands-free vacuum cleaners, floor cleaners, scrubber dryers, and others has made the cleaning service easier and smoother. Many companies can program these machines to operate with limited human interaction. Furthermore, new robotic solutions such as autonomous sweepers help cleaning teams finish a few of the most time-consuming repetitive tasks more effectively and efficiently. In addition, the launch of smart tech solutions such as smart touch free-dispensers, which are capable of tracking hygiene compliance, are expected to further drive the market growth.

Rise in Residential and Commercial Building Construction to Fuel the Market Growth

The growth in the real estate sector globally will further increase the demand for this industry. According to the India Brand Equity Foundation (IBEF), the real estate sector comprises four sub-sectors: commercial, retail, housing, and hospitality. The increasing disposable income, growing population, and rise in consumer expenditure in the residential and commercial sectors have led to new building construction. For instance, according to the U.S. Census Bureau and the Department of Housing and Urban Development, 1,337,800 housing units were completed in 2021 compared to 1,286,900 units in 2020, a 4% increase. Furthermore, the growing government support for developing the residential and commercial sectors, along with the rise in FDI across the countries, are expected to further fuel the growth of the market. Moreover, the rise in awareness about public hygiene is anticipated to boost the demand for these services in residential and commercial areas.

RESTRAINING FACTORS

Lack of Availability of Skilled Labor May Restrain the Market Growth

The lack of training programs, the aging workforce, and the changing employment landscape are the factors that result in labor shortage. Furthermore, employees are moving away from physically demanding job opportunities in industries such as cleaning type of services and construction as they seek flexible work arrangements, directly affecting market growth. Moreover, owing to the unavailability of a skilled workforce, the quality of work is affected, which results in hampering the goodwill of the company. Thus, a shortage in the skilled labor force and an aging workforce are the major factors affecting the market growth.

Cleaning Services Market Segmentation Analysis

By Type Analysis

Floor Care & Vacuuming to Gain Traction Owing to Increase in Awareness Regarding Hygiene Amongst Consumers

Based on type, the market includes segments, namely window cleaning, floor care & vacuuming, and others.

The floor care & vacuuming segment holds a major cleaning services market share owing to increased awareness regarding maintaining cleanliness and hygiene in work areas and households. Furthermore, floors are the most commonly used surfaces in commercial and residential places. Its cleanliness and proper maintenance are crucial for maintaining a healthy, safe, and inviting environment. In addition, the increase in regular floor care & vacuuming, along with continuous cleaning of carpet upholstery in residential and commercial places such as factories, industries, retail outlets, and others, is further expected to drive the segment growth.

By End User Analysis

Growth in Commercial Cleaning Services Technology is Anticipated to Drive the Market Growth

Based on end user, the market is segmented into residential and commercial. The commercial segment is anticipated to dominate the global market as these places consist of large working areas for which they require professional cleaning services to maintain a safe and hygienic environment. Furthermore, the advancement in commercial cleaning technologies, especially automation, has increased efficiency in cleaning office spaces, retail outlets, hospitals, and others, which further resulted in boosting the growth of the segment.

The residential segment is expected to witness the highest CAGR during the forecast period owing to a rise in hectic lifestyles, disposable income, and awareness regarding the companies and others, which is slated to further fuel the residential segment growth.

REGIONAL INSIGHTS

Based on region, the market is divided into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America dominates the global market owing to the rise in the use of green commercial solutions in the region. Its green commercial solution includes cleaning products such as glass cleaners, eco-friendly detergents, and other cleaning products. These products are certified as eco-friendly by organizations such as Green Seal. Furthermore, this green clean is considered widespread in commercial spaces owing to its sustainable method of cleaning and maintaining hygiene in commercial places. Thus, the rise in the use of green commercial cleaning products in commercial places is expected to fuel the market growth in the region.

This industry has grown significantly in the last couple of years in the European region. The rise in a large number of companies in countries such as Germany, Italy, the U.K., and others is poised to further fuel the market growth. Moreover, the rise in commercial cleaning service equipment has improved hygiene and cleanliness in the entire region. In addition, a rise in technological advancement and growing disposable income is slated to further drive the growth of the market.

The Asia Pacific is projected to grow at the highest CAGR during the forecast period due to increased employment opportunities, disposable income, urbanization, and other factors. Furthermore, the rise in the construction of commercial and residential buildings and the growth in urban population in the region is further expected to fuel the market growth in the region. According to Invest India, more than 40% of the population is projected to live in urban India, creating a demand for 25 Mn additional affordable and mid-end units by 2030.  Furthermore, the increase in commercial space investment and government support for better infrastructure is slated to further drive the market growth in the region. For instance, in October 2021, Chintels groups announced investing USD 53.47 million in building commercial projects in Gurugram, India.

South America and the Middle East & Africa have observed a significant demand for these services owing to the rise in fast-paced lifestyles, disposable income, and the need for professional assistance in maintaining a hygienic and clean environment in residential and commercial places. Thus, a rise in per capita income and a growing, fast-paced lifestyle are expected to boost the market growth in these regions.

List of Key Cleaning Services Market Companies

Key Companies to Adopt Innovative Strategies to Gain Competitive Edge

The market is highly competitive, and prominent companies, such as ABM Industries Inc., the ServiceMaster Company, LLC, CleanNet USA, Inc., and others, have focused on technological innovations, partnerships, and business expansions to gain a strong foothold in the market. They are also focusing on their promotion and marketing strategies to create strong brand awareness.

LIST OF KEY COMPANIES PROFILED:

• ABM Industries Inc. (U.S.)


• The ServiceMaster Company, LLC (U.S.)


• CleanNet USA, Inc. (U.S.)


• Anago Cleaning Systems (U.S.)


• Jani-King International, Inc. (U.S.)


• Deep Cleaners (India)


• Pritchard Industries (U.S.)


• TemcoUK Facility Services Limited (U.K.)


• Stanley Steemer International, Inc. (U.S.)


• Duraclean Corporation (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• October 2023 - Principle Cleaning Services partnered with Skyline Robotics to bring autonomous window-cleaning robots to London. The partnership will help complete the window cleaning up to three times faster than humans, and it will be a more effective alternative to humans.


• September 2023 - United Global, specializing in providing commercial services for cleaning in Western Australia, partnered with Perth Glory. The partnership will help the company in enhancing its business in Australia.


• July 2023 - The ServiceMaster Company, LLC. partnered with Aspire Software to provide commercial cleaning business management system technology for the effective growth of the organization.


• September 2022 – OCS Group International launched an artificial intelligence (AI)-powered cleaning robotic floor scrubber 75 by partnering with Christchurch Airport, nicknamed OSCA. The new launch will help in improving efficiency, and it will also help in reducing the environmental footprint.


• March 2022 - Office Pride Commercial Cleaning Services, which provides commercial solutions, announced its partnership with Three20 Capital Group and Trivest Partners. The partnership will help the company increase its presence across the North American region.

REPORT COVERAGE

The market research report provides a detailed market analysis and focuses on key aspects, such as competitive landscape, types, and end users. Besides this, it offers insights into various market trends and highlights key industry developments. In addition to the above-mentioned factors, the report encompasses several other factors that have contributed to the growth of the market in recent years.

Report Scope & Segmentation