Cold Brew Coffee Market Size, Share & Industry Analysis By Packaging (Glass Bottle, Plastic Bottle, and Cans), By Distribution Channel (Supermarket/Hypermarket, Specialty Stores, Convenience Stores/Grocery Stores, and E-commerce), and Regional Forecast, 2024-2032

The cold brew coffee market size was valued at USD 2.59 billion in 2023 and is projected to grow from USD 3.16 billion in 2024 to USD 16.22 billion by 2032, exhibiting a CAGR of 22.67% during the forecast period. North America dominated the cold brew coffee market with a market share of 35.52% in 2023. Moreover, the cold brew coffee market size in the U.S. is projected to grow significantly, reaching an estimated value of USD 4.88 billion by 2032, driven by the rising consumer inclination toward specialty coffee, including Ready-to-Drink (RTD) coffee.

Cold brew coffee is a type of brewed beverage that is prepared by soaking coffee beans in water at room temperature for at least a day. There are many different ways to brew coffee, however, this method takes the longest time. The advantage of this method is that the bitterness of the coffee is removed, allowing a person to enjoy a drink with more caffeine. Moreover, the cold brew technique extracts the flavor along with caffeine from the coffee beans, creating a rich, aromatic cup of coffee. Similar to traditional coffee, cold brew coffee often contains milk, cream, and sugar. Cold brew coffee connoisseurs say that the taste of this coffee is smoother and milder without the acidity of regular coffee. It is widely available and provided by brands such as Starbucks and Dunkin Donuts.

The COVID-19 pandemic caused an increase in the work from home trend. This factor increased coffee consumption as individuals tried to replicate the taste of foodservice at home. Additionally, more individuals were trying new and innovative coffees, such as RTD. Thus, the changing consumer trends post-pandemic have positively impacted the demand for cold brew coffee. In addition to this, innovative marketing strategies are anticipated to expand manufacturers' global reach and offer them lucrative opportunities for growth during the forecast period.

COLD BREW COFFEE MARKET TRENDS

Trend of Consumption of Innovative Coffee Flavors to Market Growth

The U.S., Germany, Italy, France, Spain, and others have recorded a robust increase in consumer demand for cold brew coffee. To fulfill this demand, manufacturers are bringing innovations to their beverages by launching new flavors that enhance the overall coffee experience. Moreover, consumers are more interested in the taste and texture of products despite being inclined toward knowing the potential benefits of a more nutritious diet. The products are available in different flavors and varieties, such as nuts, almonds, and vanilla. For instance, in 2019, Nestle expanded its product portfolio with the launch of a new product in different variants, which are made with all-natural and high-quality ingredients. The market is further expected to grow due to the frequent product innovations introduced by prominent players in the market.

COLD BREW COFFEE MARKET GROWTH FACTORS

Increasing Popularity of RTD Cold Brew Coffee to Drive Market Growth

The demand for specialty coffee is growing at a significant pace in developed countries, such as the U.S., the U.K., Japan, and others. Furthermore, owing to the rise in the aging population and high coffee consumption rate, the market in these countries is showing a rapidly changing consumer pattern with a rising inclination toward Ready to Drink (RTD) coffee, such as cold brew and other specialty and new coffee products. This factor is driving the growth of the market. In addition, product innovations, such as the introduction of nitro cold brew variety or innovations in the flavor of ready-to-drink coffee, have contributed to the growth in the sales of cold brew coffee. In addition, the constant need for unique product experiences by tasting different flavors and textures is expected to drive the growth of the market.

Moreover, the growing popularity of cold brew among millennials is another essential factor in expanding the market. However, with more consumers engaged in preparing this type of coffee at home, the market has grown in recent times.

Rising Shift from Carbonated Beverages to Coffee to Drive Market Progress

The increasing awareness about the adverse effects of consuming carbonated drinks, which contain several types of preservatives, has prompted consumers to increase their consumption of coffee products. Iced coffee is giving way to cold brew, which is made by immersing freshly ground beans in filtered water. Without the need for heating, the oil extraction that happens during hot brewing is eliminated, creating a smoother and more flavorful coffee. Consumers are turning to cold brewing due to its milder, less acidic, naturally sweeter, and fruitier flavor. These factors are increasing the sales of cold brew coffee in the market. For instance, in March 2019, lllycaffe S.p.A. launched a system of coffee-making that infuses ambient air into the cold brew to create a nitro effect without the use of kegs or nitrogen tanks. This launch helped the company enter a new stage with an innovative system, aiming to strengthen the company’s position in the market further.

RESTRAINING FACTORS

High Price of Cold Brew Compared to Other Coffee Varieties to Restrain Market Growth

The manufacturing process of coffee products such as cold brew requires a significant amount of research before actual investment. In addition, the investment required to set up a sustainable manufacturing plant is high owing to the components required to provide higher quality, efficiency, and absorption rates. Taste has become the most popular motivator for consumers as the coffee industry is engaged in providing different flavors. The manufacturers have researched to enhance the taste and provide other varieties, which can increase the cost of the end product. The fluctuating price of the coffee beans has resulted in the lack of availability in the market, which is the reason for the increase in the price of the final product.

Cold brew coffee is costlier due to the various processes & packaging involved, and there is a need for constant innovation and marketing in the segment. Moreover, the extract production process has a big effect on the pricing of the final product. The demand for cold brewed coffee has increased significantly in recent years. This increase in demand, limited availability of raw materials, and the extensive manufacturing process have led to an increase in the cost of production. Moreover, a rapidly changing geopolitical scenario has affected the cost of transportation, storage, energy, and raw materials, which is predicted to restrain the cold brew coffee market growth.

COLD BREW COFFEE MARKET SEGMENTATION ANALYSIS

By Packaging Analysis

Cans Widely Used to Pack Coffee Due to Their Convenience

Based on packaging, the segment includes glass bottles, plastic bottles, and cans.

Cans packaging segment dominates the market as it is considered the most convenient type of packaging. The packaging of all the drinks of leading companies is made more attractive to increase their sales. In addition, cans in different quantities are made available for easy use. They are preferred over traditional glass bottles as new technology allows cans to do more than hold the drink. These cans help improve shelf life and storage and are compact in size. Manufacturers, distributors, and retailers in this sector have many opportunities for growth as their products grow in popularity. Over the next few years, increased consumption of canned and packaged beverages will also contribute to the development of the market. For instance, in 2021, Blue Tokai launched cold brew coffee cans in unique flavors to increase its product portfolio and provide coffee in attractive packaging.

By Distribution Channel Analysis

Supermarkets/Hypermarkets Become Major Channels Owing to Strong Product Sales

On the basis of distribution channels, the market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, and e-commerce.

The supermarkets/hypermarkets segment generates the maximum profit for the market owing to their extensive range of products and easy accessibility. Supermarkets are large stores that offer essential and convenience products. The major advantage of visiting a supermarket is that consumers can easily get all their essential items under one roof, saving a lot of energy and time. Furthermore, discounts offered on the bulk purchase of cold brew coffee, along with the attractive arrangement of this drink on different shelves or in the refrigerator, are predicted to increase its sales through supermarkets/hypermarkets.

REGIONAL INSIGHTS

Geographically, the market is studied across North America, Asia Pacific, Europe, South America, and the Middle East & Africa.

North America held a major cold brew coffee market share in 2023. The region’s high share in the global market is due to the high consumption of coffee in the U.S., making it a key global market. Consumption of cold brewed coffee is high in the U.S. and Canada due to the increasing popularity of specialty coffee in these countries, millennials' growing purchasing power, and preference for coffee over other beverages. In addition, many key players are focusing on introducing new variants of their products through different distribution channels, including recent variants of cold, nitrogen-loaded coffee, which is also likely to impact the market positively.

The market has also observed an upward trend due to the increasing popularity of cold brew coffee over carbonated coffee. This trend will continue to grow as the demand for healthy coffee drinks with minimal processing, low preservatives, low trans fats, high protein, and other essential micronutrients is increasing. One of the key trends that drives the sales of coffee in North America is the taste of iced coffee and ready-to-drink coffee.

Asia Pacific market is expected to grow steadily due to the growing demand for this product, especially in Japan, China, and India. The success of cold brew coffee brands in India has led to a rising preference for specialty products over conventional products, thus providing lucrative growth opportunities for the market. China drives the growth of the market in this region as the younger generation's spending power is higher than that of the older generations. Coffee consumption has been growing among millennials, with instant coffee becoming widely popular. Flavored instant drinks are rising in demand among consumers. As a result, suppliers are offering new products targeting the millennial population. Furthermore, the increasing number of new and innovative products is boosting the awareness of different types of coffee in developing economies, such as India, Japan, Singapore, and China. The manufacturers are embarking on innovation or expansion to attract more consumers and increase their revenue. For instance, in 2020, Nestle SA announced several investments to amplify and fortify its operations in China. Through this expansion, the company’s ambition is to set up the primary production plant in Asia in Tianjin and improve its Nestle Chengzhen line.

Europe is witnessing changes in its consumers’ consumption patterns. It is also observing high demand for specialty coffee drinks and an increase in modern retail outlets. The need for cold brew coffee with an enchanting taste and high nutritional value is increasing in Europe as more consumers are seeking nutritious beverages. In Western European countries, such as Belgium, France, and the U.K., ready-to-drink coffee is still a niche market. However, it is expected to become one of the fastest-growing beverage segments in the future. While Germany remains the main market in this category, strong growth has come from developing markets. Over the past two years, many new brands and varieties have been launched, such as cold brew coffee, attracting new customers and meeting their unique needs. Multinational companies have also hopped on to the brewed coffee trend. For instance, in November 2021, Finlays showed plans to fire up the U.K. market with a plan to set up a new production facility in England. The new extraction plant will begin manufacturing quality cold brew coffee for branded and own-label suppliers in the U.K.

In South America, the adoption of a modern lifestyle has remarkably increased the demand for cold brew coffee in Brazil and Argentina. Innovations in the packaging & product development sector have enabled manufacturers to launch easy-to-carry product sizes that fit the ongoing trends. Moreover, strong economic growth and a gradual shift from traditional manual methods to industrial coffee production have fueled the market’s growth in South America. High-end machines are being installed in the factories to meet the demands of customers, which will lead to more investments.

The Middle East is recognized as an emerging market as a continuous shift has been observed in consumers' drinking habits from a traditional diet to a healthier, convenient, and high-quality diet. The region is continuously growing with a strong demand for flavorful and organic products. Another major factor responsible for driving the regional market’s growth is the major changes in customers’ lifestyles.

LIST OF KEY COMPANIES IN COLD BREW COFFEE MARKET

Key Players Focus on Product Development in New Geographies to Stay Competitive

The market comprises local players, and the number of local players exceeds that of international players. Local companies are continuously trying to expand their food business footprint in new countries. Considering the increasing demand for various coffee products, manufacturers are making their products available in international markets by expanding their operations or entering partnerships with other local players in the respective markets. In March 2023, Snoop Dogg launched a new packaged coffee and cold brew range in partnership with California-based Tentera Surf & Coffee Roasters. The new launch helped the company increase its presence in other countries.

Some of the Key Companies Profiled in the Report:

• Javy Coffee Company (U.S.)


• The J. M. Smucker Company (U.S.)


• Starbucks Corporation (U.S.)


• Blue Bottle Coffee, Inc. (U.S.)


• Sleepy Owl (India)


• Finlay’s (U.K.)


• Nestle S.A. (U.S.)


• CoolBrew (U.S.)


• JAB Holding Company (Luxembourg)


• Wandering Bear Coffee (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• June 2023: Tata Coffee introduced its all-new cold brew product called Tata Coffee Gold. Tata Coffee Gold is brewed in cold water to maintain smoothness, uses only the finest ingredients, and comes in three variants: classic, mocha, and hazelnut. This latest product aims to redefine the coffee experience by offering a unique blend of cold brew coffee with a balanced flavor profile without bitterness.


• December 2022: Dunkin launched cold-brew coffee under the J.M. Smucker Co. and shifted its portfolio toward the faster-growing premium and K-Cup segments. The new launch helped the company increase its cold brew coffee product portfolio.


• December 2021: Blue Tokai Coffee Roasters released a set of special cold brew cans. These cans come in six different flavors, such as coffee cherry, passion fruit, tender coconut, classic light, classic bold, and single origin from the Ratnagiri estate.


• January 2020: Nescafe Company declared the launch of its new cold brew coffee bottles in Thailand. The products are available in black and latte variants. The new launch will help increase the company's product portfolio in the category.


• September 2019: Honest, one of the leading producers of organic bottled tea, launched cold brew coffee in three different flavors: Just a Tad Sweet Cubano, Mocha, and Unsweet Black.

REPORT COVERAGE

The report provides a detailed market analysis and focuses on key aspects, such as key players in the market’s competitive landscape. Besides this, it offers insights into the market trends and highlights key industry developments. In addition to the factors mentioned above, the report encompasses several factors that have contributed to the market's growth in recent years.

Report Scope & Segmentation