Color-Shifting Coating Market Size, Share & Industry Analysis, By Type (Solvent-Based Coating, Powder Coating, Water-Based Coating), By Application (Architecture, Automotive, Aerospace, Others ) And Regional Forecast, 2024-2032

The color shift coating creates a color shift visual effect and changes its color from one to another when light hits it from a different level of angles. The raw material such as transparent gloss medium, thermo chromic pigment powder including aluminium flake, and acrylic paints is mainly used in the manufacturing of color-shifting coating. It is available in water-based, solvent-based, and powder-based categories. It is highly applicable for indoor and outdoor projects. Furthermore, the color-shifting coating is easy to apply and offers non-toxic, UV protection, chemical resistance, and water resistance properties. These benefits make it an ideal choice and surge its demand in a wide range of applications which includes residential buildings, commercial buildings, aerospace industry, and the automotive industry. 

The increasing demand for color-shifting coating in the automotive industry will fuel market growth. The ability to changing color from one to another, at the same time providing UV resistance properties makes color-shifting coating as a preferred choice in the automotive industry. It is mainly used in commercial & passenger vehicles, cars, and SUV trucks. The innovation of new color in the automotive vehicles, rapid growth in the automotive industry, and the introduction of electric vehicles are some of the factors that will aid to surge the product demand. Hence, this will further contribute to fuel color shifting coating market growth during the forecast timeline.        

However, fluctuation in the prices of color-shifting coating can cause the overall demand and also restrict its utilization in various applications. Hence, this is anticipated to restrain the market growth.  

Market Segmentation:

Based on type, the color-shifting coating market is segmented into solvent-based coating, powder coating, and water-based coating. Based on application, the market is segmented into architecture, automotive, aerospace, and others. From a geographical standpoint, the market is categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.  

Key Players Covered:

The key players in the color-shifting coating market include 3M, Green Stuff World International, DNA® paints, PLAID, BASF SE, The Sherwin-Williams Company, KP Pigments., VIAVI Solutions Inc., SolarColorDust, Chameleon Paint Pearls, and Merck KGaA.

Key Insights

• Key Emerging Trends – For Major Countries


• Key Developments: Mergers, Acquisition, Partnership, etc.


• Latest Technological Advancement


• Insights on Regulatory Scenarios


• Porters Five Forces Analysis

Regional Analysis:

Asia Pacific is anticipated to witness sustainable growth in the color-shifting coating market. The growth is attributed to the rising adoption of the water-based coating in the architecture application. The increasing demand for powder coating in the aerospace industry will fuel the market growth in North America. The higher adoption of the product in the automotive industry will propel the market growth in Europe. The Middle East & Africa is anticipated to witness significant growth, owing to the adoption of the solvent-based coating in the commercial buildings.

Segmentation

Color-shifting Coating Industry Developments

• In October 2018, The Sherwin-Williams Company introduced addition of a new 2-stage Radiance coat to its JetFlex ELITE aircraft cabin coatings system. The new coating offers color changing mica appearance, richer, softer and more sophisticated atmosphere in the aircraft cabin. This launch will help the company to expand its product portfolio.