Computing Mouse Market Size, Share & Industry Analysis, By Product Type (Wired Mouse, Wireless Mouse), By Application (Consumer Purpose, Commercial Purpose), By Distribution Channel (Specialty Stores, Online Stores, Others) And Regional Forecast, 2024-2032

A computer mouse is a most essentially used input device by computer operators to control their daily based computer operations. A quick responsive computer mouse with forward and backward buttons equipped with it is widely used by video gamers as they can effectively play the different kinds of PC games with such a product. Nowadays, consumer essentially checks the type of sensor used in such a device during the buying process to have a mouse that can work on any rough surface.

Companies are constantly focusing on introducing innovative computing peripherals such as computing mice, joysticks, touchpads, and others to provide a seamless computing experience to the users. For instance, in June 2020, Xiaomi Corporation, Chinese multinational electronic giant introduced a voice assistant microphone and a Xiaomi Mi smart PC mouse which enable the users to operate the computer through indirect voice control. 

Rising demand for the various smart computing devices such as PC, laptops, etc., is expected to drive the market growth. Additionally, the growing number of indoor PC and video gamers is likely to drive the demand for the joystick and the gaming mouse across the globe. According to the surveyed data presented by the American Association of Retired Persons, the total number of American video gamers of the age group of 50 and above has grown from 40.2 million in 2016 to that of 50.6 million in 2019. Besides this, regular launches of the upgraded computer peripherals are likely to fuel the market growth.

Moreover, the growing popularity of the remote style of working among corporate professionals is expected to drive the demand of smart computer mouse devices among such a customer segment.

However, the emergence of touchpad-based laptop devices is anticipated to restrain the market growth. Additionally, COVID 19 supply chain disruption in the computer industry is likely to limit the supply of such products from the manufacturers, which thereby hamper the market growth.

Key Players Covered:

The prominent players associated with the global computing mouse market are, Corsair Gaming Inc., Turtle Beach, Argand Partners LP, Logitech International S.A., Razer Inc., SteelSeries, BestBuys Africa Limited., Apple Inc., Microsoft Corporation, JELLY COMB, ASUSTeK Computer Inc., GIGA-BYTE Technology Co. Ltd., Cooler Master Technology Inc., and others.

The global computing mouse market is segmented based on product type, application, distribution channel, and geography.

Based on the product type, the market is segmented into wired mouse and wireless mouse. Wired mouse segment is expected to hold a major share of the market owing to the cost-effectiveness of such type of computer peripherals over to that of another type. Additionally, higher durability and movement responsiveness of wired mouse items over to that of another type make the segment to gain larger revenues across the globe.

By application, the global market is segmented into consumer purpose and commercial purpose. Consumer purpose segment is expected to hold a major share of the market owing to the large consumption of personal computers among domestic consumers for their daily computer-related activities. This is likely to fuel the demand for the PC mouse among such users. Moreover, the growing trend of work-from-home is likely to facilitate product consumption.  

By distribution channel, the global market is segmented into specialty stores, online stores, and others. Specialty stores segment is expected to showcase the largest share of the global market owing to the availability of the variety of the branded computer peripherals at such stores. Additionally, provision of the discounts and offers by such stores on the selected electronic items is further expected to fuel the future segmental revenues.

Regional Analysis:

By geography, the global computing mouse market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

The European region is expected to hold a major share of the market owing to the large penetration of the computer and the related devices in the countries such as U.K., Germany, and Italy which thereby results in the large consumption volume of the computer mice in the region. According to the data presented by the International Telecommunication Union, as of 2018, nearly 80% of European households has access to at least one computer device per household. Additionally, the rising trend of playing computer-based video games among the population in the region is further driving the growth of the market.

The fastest growth of the Asia Pacific region is attributed to the positive governmental support regarding the development of the local electronic manufacturing facilities in the countries such as India and china which thereby, likely to support the consumption rate of computer peripherals in the region. For instance, in June 2020, Ministry of Electronics and Information Technology, Government of India (MEITY) proposed ‘Production Linked Incentive Scheme’ by outlaying USD 6,650 million of funding to boost the local electronics manufacturing in the country. Additionally, rising adoption of innovative electronic devices among the population in the region is further fuelling the market growth. 

Segmentation

Key Industry Developments:

• In September 2020, Turtle Beach, a prominent video gaming accessory provider company launched a newer ‘Burst Pro PC’ gaming mouse under its brand ROCCAT. These enables users to click up the mouse 100 times faster than that of the mechanical gaming mouse.


• In October 2020, Argand Partners LP, a private equity firm company acquired CHERRY, a leading manufacturer of various computer peripherals such as mechanical keyboards, gaming headsets, mouse, and others to enter its business in the PC gaming industry.