Connected Packaging Market Size, Share and Analysis By Type (Active Packaging, Interactive Packaging, and Intelligent Packaging), By Technology (QR Code, NFC, and RFID), By End-use Industry (Food & Beverages, Healthcare, Personal Care & Cosmetics, Consumer Electronics, and Others), and Regional Forecast, 2024-2032

Connected packaging is the activation and integration of several technologies within the product packaging to enable an improved user experience, offer a greater level of consumer behavior analysis, and increase product engagement. Technologies such as NFC, RFID, and QR Codes are used. It helps brands communicate information to consumers and increase engagement. It also allows sharing of exclusive content to consumers by scanning or tapping mobile devices. Such features drive the global connected packaging market growth. In addition, the increasing need for monitoring customer satisfaction and loyalty also fosters the demand for connected packaging. Continuous developments by key manufacturers also contribute to market growth.

• For instance, on November 2021, the world's leading food processing and packaging company, Tetra Pak, launched a new ‘universal’ connected experience accessed through smart packaging and available to all brands.


• On April 2019, Tetra Pak declared the launch of its connected packaging platform, which transforms milk and juice cartons into interactive information channels, full-scale data carriers, and digital tools.​

Factors such as digitization, increased operational efficiency, greater customer involvement, and improved tracking contribute to the overall growth of the global connected packaging market. The rising need for multi-specialty wrapping to maintain nutritional and health value & freshness quality in the products also fosters market growth. Furthermore, the increasing customer desire for comfort food leads to the utilization of connected packaging technologies such as NFC and QR codes, thus, driving market growth.

High operational costs required for implementing connected packaging are a key factor restraining market growth. The cost associated with the hardware, software, and training expenditures are relatively more expensive than traditional packaging solutions. Moreover, the development of the connected packaging market is also restricted by the rising concerns about various legislation & standards for the use of plastic in the packaging industry.

IMPACT OF COVID-19 ON THE CONNECTED PACKAGING MARKET

COVID-19 harmed the global connected packaging market. Large-scale supply chain disruptions that led to halting production were observed in the early stages of the pandemic. The connected packaging market also faced the negative impacts of COVID-19, which resulted in a decrease in sales. However, the market is anticipated to recover as leading end-use industries resume operations. A greater focus on decontaminating packages and products inside will make the connected packaging market imperative across specific industries such as food and beverages, cosmetics and personal care, and pharmaceuticals.

KEY INSIGHTS

The report will cover the following key insights:

• Recent Advancements in the Connected Packaging Market


• Key Industry Trends


• Regulatory Landscape for the Connected Packaging Market


• Key Industry Developments (Mergers, Acquisitions, and Partnerships)


• Impact of COVID-19 on the Market

ANALYSIS BY TYPE

Based on the type, the market is segmented into active packaging, interactive packaging, and intelligent packaging. Intelligent packaging is anticipated to be the dominating and fastest-growing segment. The growing utilization of smart labels and RFID tags in various end-use industries such as manufacturing, healthcare, warehousing, food & beverages, and others contribute to the segment growth.

ANALYSIS BY TECHNOLOGY

Based on the technology, the market is segmented into QR codes, NFC, and RFID. QR codes dominate the segment growth of the global connected packaging market. QR codes encourage consumers to interact with the packaging, & serve as a shortcut for customers to reach the brand.

ANALYSIS BY END-USE INDUSTRY

Based on the end-use industry, the market is segmented into food & beverages, healthcare, personal care & cosmetics, consumer electronics, and others. Food and beverages are the leading segments of the global connected packaging market. A growing focus on maintaining the quality & safety of packaged products from manufacturing to consumption drives the segment growth.

REGIONAL ANALYSIS

The connected packaging market has been studied across North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is the dominating region of the global connected packaging market. Rapid expansion in the food & beverages, automotive, logistics, and pharmaceutical industries contributes to the overall growth. Asia Pacific is the fastest-growing region owing to the rising consumer buying power & growing concerns regarding health. Europe is anticipated to experience moderate growth due to the increasing government emphasis on improving packaging quality. The rising disposable income, which leads to the development of the pharmaceutical industry, contributes to the growth of the Latin American connected packaging market. Middle East & Africa will witness steady growth owing to the region's growing food, beverages, and personal care industries.

KEY PLAYERS COVERED

The report will include profiles of key players such as Amcor plc, 3M, Stora Enso, Thin Film Electronics ASA, Huhtamaki Oyj, Constantia Flexibles, Klöckner Pentaplast, Avery Dennison Corporation, American, Thermal Instruments, International Paper, R.R. Donnelley & Sons Company, Tetra Pak, and Westrock Company, among others.

SEGMENTATION

KEY INDUSTRY DEVELOPMENTS

• On April 2022, a leading global manufacturer of sustainable packaging solutions, Huhtamaki, introduced ICON® packaging, a breakthrough paper technology for ice cream containers and lids. It effectively enables the recycling process with paper product recycling programs in the U.S.


• On September 2021, Avery Dennison Smartrac launched its AD Maxdura® Tire Tag for the tire sector. The new product enables tracking and tracing through the logistic chain while making it easier to identify tires at warehouses and dealerships.


• On April 2021, Stora Enso introduced the world’s first sustainable RFID for microwave-safe use. It is the first paper-based RFID tag and helps in item-level tagging and ready-made meals.


• On March 2021, JD Farm and Amcor jointly announced the launch of NFC-enabled packaging that ensures more effective & interactive consumer engagement. Integration of near-field communication can transform the packaging into an interactive customer engagement tool and offer information about product production and origin.