Diaper Market Size, Share & Industry Analysis, By Type (Cloth Diaper, Disposable Diaper), By End-User (Infants, Toddlers, Adults), By Distribution Channel (Supermarket/Hypermarket, Pharmacies, E-Commerce Stores) And Regional Forecast, 2024-2032

Diaper is exhibiting an escalating market expansion over the years as people are increasingly adopting a hygienic method in handling baby’s urine and stool. The high liquid absorbency, quick changes in a short amount of time, and ideal for frequent urinals as it works for long hours have helped boost its preference rate. The rising production of natural base diapers designed to be free from alcohol, latex, and eco-friendly is an opportunity for market growth. For instance, Bamboo Briefs Diaper comes in an eco-friendly form which is free from chlorine, alcohol, plastic, and latex.

The global birth rate experiencing a decent growth has helped to spike the need for diapers in countries around the world which thus act as a driving factor for the market growth. For instance, the data published by the World Bank .Org, declares that in 2018 the birth rate across the globe is assessed to be 18.175 per 1000 people. In addition, the growing popularity of the establishment of child centres in various parts of the world is projected to increase the consumption rate. For instance, the data released by the Child Trends.Org in May 2018, mentions that in the United States, out of 3,896,000 child care settings, 129,000 were done in child care centres.

Nevertheless, the allergic reaction caused by harsh chemicals, synthetic fiber, dyes, and others on babies' sensitive skin acts as a hampering factor for market growth.

Key Players Covered:

• The Procter & Gamble Company


• Kimberly-Clark Corporation 


• Essity Aktiebolag (PUBL)


• Bumkins Finer Baby Products Inc.


• Unicharm Corporation

Regional Analysis:

On the basis of region, the diaper market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

Asia Pacific is evaluated to exhibit a prominent share and is expected to continue throughout the forecast period of 2021-2028. The rising growth of the urban population fostering the awareness of the need and importance of the usage of diapers among parents is likely to fuel the demand. For instance, the data released by the International Institute of Sustainable Development, states that Asia Pacific is holding the dominant share in urban population with over 2.3 million people living in cities. In addition, the increasing number of dual-income families surging the number of people able to afford the product helps to generate traction. For instance, the data published by the Korean Times, in South Korea the number of dual-income households is 5.66 million in 2019, which represents 46 percent of all married couples.

North America is anticipated to show a vital presence in the diaper industry, owing sto the high average expenditure made on baby care, is assessed to have a positive impact in surging the usage. For instance, as per the data issued by American Progress.Org October 2019, the United States average weekly child care expenses on infants and toddlers is assessed to be USD 265. In addition, the booming growth of e-commerce businesses in this region simplifying the time taken by busy parents in shopping, is propelling the consumption of diapers. For instance, the data released by the UNCTAD.Org, mentions that in 2018 the entire United States e-commerce sales in GDP is 42 percent.

Diaper Market Segmentation Analysis

By Type 

On the basis of type, the diaper market is bifurcated into cloth diaper and disposable diaper. Disposable diaper is estimated to be the dominant owing to the shorter time spend on changing, possessing more breathability and absorbent quality as compared to cloth diaper, and has a wide range of sizing options.

By End-User 

Based on end-user, the market is fragmented into infants, toddlers, and adults. Toddlers are projected to be the leading market shareholder on account of this age group being in the process of potty training who still require the use of diapers. Similarly, this age group has more demand for the product as they are age between 1 to 3 years old which has more populace than that of infant and adult with special case who require the use of diapers.

By Distribution Channel 

By distribution channel, the diaper market is divided into supermarket/hypermarket, pharmacies, and e-commerce stores. Supermarket /hypermarket is anticipated to be the prominent segment due to being able to provide the convenience of purchasing diapers while shopping for other household items. The product available in a lower price range than other channels boosted the consumption from this segment.

Key Industry Developments-

•  In May 2019, Procter and Gamble announced the launch of its new line of pamper diapers. This product is design for active babies and toddlers. 


• In May 2020, Kimberly-Clark declared the acquisition of Indonesia diaper brand called Softex with USD 1.2 billion