Dietary Supplement Packaging Market Size, Share and Industry Analysis By Material (Paper, Plastic, Glass, and Metal), By Form (Powder, Capsules, Tablets, and Others), By Product Type (Blisters, Bags & Pouches, Bottles, Containers, and Others), and Regional Forecast, 2024-2032

Dietary supplements and nutrition products are used to strengthen the immune system, maintain general health, and support physical performance. The growing aging population and rising health problems are increasing the adoption of healthy supplements to support a healthier life. Hectic schedules and the growing prevalence of diseases are positively influencing and boosting the dietary supplement packaging market growth across the globe. Additionally, the increasing usage of travel sizes and single-serve supplements and nutrition packs for promotional and marketing strategies by several manufacturers is further driving the growth of the market. The development of e-commerce and online shopping has led to increased demand for secure packaging solutions that can protect the goods during transportation.

• For instance, in January 2022, Israel-based ImpacX launched a pilot of its vitamins.io 2.0 technology, aiming to revolutionize both packaging and nutrition. The company is using smart packaging, which allows for personalization, automatically reminding consumers to take and refill their supplements through the application.

The need for sustainable and eco-friendly packaging solutions continues to grow. There is a need for innovative and cost-effective packaging solutions that will further propel the market growth. Companies focus on developing packaging materials that offer high protection and preservation of the products while being sustainable. Furthermore, investing in research and development to create new packaging solutions can help companies cater to the evolving demand for dietary supplement packaging and fuel market growth.

The price of dietary supplement packaging has been rising steadily over the past few years, which is restraining the demand and raising the final product’s price overall. The high cost of supplement packaging products such as jars, bottles, and pouches is primarily due to rising prices of raw materials, which are expected to restrict the market growth. The strict government regulation on plastic packaging material is anticipated to disrupt the market growth during the forecast period.

The COVID-19 pandemic had a negative impact on the dietary supplement packaging market. The outbreak has resulted in the closedown of fitness and sports clubs, which decreased sales and hampered the growth of dietary supplements. However, during the post-pandemic era, the market is expected to grow significantly due to consumer awareness regarding health & wellness and the growing adoption of immunity-boosting supplements. Hence, the increase in requirements for supplements will increase the demand for packaging solutions during the forecast period.

KEY INSIGHTS

The report covers the following key insights:

• Recent Advancements in the Dietary Supplement Packaging Market


• Key Industry Trends


• Regulatory Landscape for the Dietary Supplement Packaging Market


• Key Industry Developments (Mergers, Acquisitions, and Partnerships)


• Impact of COVID-19 on the Market

SEGMENTATION

ANALYSIS BY MATERIAL

Based on material, the market is segmented into paper, plastic, glass, and metal. The plastic segment holds the largest share in the dietary supplement packaging market. Plastic exhibits high performance and moisture barrier properties that help prolong the shelf life of dietary supplement products. Plastic also provides strength, durability, and chemical-resisting qualities that are highly preferred by manufacturers, which are boosting the segment growth.

ANALYSIS BY FORM

Based on form, the market is segmented into powder, capsules, tablets, and others. Powder holds the largest share in the form segment of the dietary supplement packaging market. Powder forms are easy to consume and offer several health benefits. They are easy to store and have a longer shelf life compared to other product forms, which makes them a preferred choice among consumers and manufacturers and increases the segment’s demand. 

ANALYSIS BY PRODUCT TYPE

Based on product type, the market is segmented into blisters, bags & pouches, bottles, containers, and others. The bags & pouches segment holds the largest share in the product type segment of the dietary supplement packaging market. Bags & pouches are convenient, portable, and flexible, making it an ideal packaging option for a wide range of dietary supplement products. They are light in weight and easy to store, which reduces transportation costs and increases shelf life, making them a popular choice.

REGIONAL ANALYSIS

The dietary supplement packaging market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Asia Pacific is the leading region of the dietary supplement packaging market owing to the growing demand for nutrition materials and supplements, the availability of raw materials, the presence of numerous processing plants, and cheap labor rates in the region.

North America holds the second-largest regional share in the market due to the rise in consumption of supplements for maintaining muscle mass, reducing stress and anxiety, and boosting vitality. Stand-up pouches and bottles are common packaging types used in the region, fuelling the region’s growth. Europe is anticipated to have significant growth in the region. Increasing innovation in the packaging process and focusing on easily recyclable materials across the region are boosting market growth.

Latin America is expected to record moderate growth in the region due to a shift toward preventative health management methods amid rising healthcare costs. The strong influence of advertising and promotional initiatives conducted by manufacturers in fuelling the regional growth. The Middle East and Africa market is anticipated to record stable growth in the region owing to the consumer awareness of preventative health care contributing to the growth of the market.

KEY PLAYERS COVERED

The report includes the profiles of key players such as ePac Flexible Packaging, Assemblies Unlimited, Inc., Trl Packaging, Elis Packaging Solutions, Inc., Rain Nutrience Ltd, Altium Packaging, Trivium Packaging, Eagle Flexible Packaging, Comar, and OPM Group.

KEY INDUSTRY DEVELOPMENTS

• In December 2022, ePac Flexible Packaging, the leader in custom flexible packaging, shared plans to expand into Sheffield, U.K. Counting in existing operations in Silverstone, ePac Sheffield will benefit CPG brands of all sizes throughout Northern England, Ireland, and Scotland.


• In March 2022, Alpha Packaging worked with HUM Nutrition and launched Ocean Bound PCR PET. The solution is post-consumer PET resin. HUM is leading the charge in sustainable packaging with a huge focus on preserving oceans.


• In June 2019, Braskem and Atlhetica Nutrition launched packaging made from sugarcane for vegan protein. Green polyethylenes is the first application in the segment and the partnership expands the list of more than 150 Braskem partners worldwide that already use green plastic in packaging.


• In January 2018, Roar Ambition, a leading sports Nutrition Company, partnered with TricoBraun on stand-out packaging for a new sports pre-workout supplement product launch. The company is targeting the younger generation of fitness enthusiasts.