Digital Fitness Coaching Market Size, Share, and Industry Analysis, By Streaming (Live and On-Demand), By Session (Solo and Group), By Revenue Model (Subscription Model and Pay-Per-Session Model), By Device (Smartphones & Tablets, Smart TV, and Laptops & Desktops), and Regional Forecast, 2024 – 2032

Digital fitness coaching refers to offering personalized fitness training and guidance remotely through online platforms, apps, and technology. Digital fitness coaching provides online workouts, online personalized training plans, and virtual personal training to individuals.

The growing awareness regarding overall health and physical fitness among individuals adopting regular exercise routines fuels the market growth. Moreover, the rising popularity of outdoor and home workouts globally boosts the demand for digital fitness coaching. Furthermore, the increasing prevalence of obesity among individuals across countries drives market growth. According to the World Health Organization (WHO), a government agency, over 2.5 billion adults aged 18 years and older were overweight worldwide in 2022. According to WHO, out of these 2.5 billion adults, over 890 million adults were living with obesity.

The rising trend of employee wellness among companies globally propels market growth. Companies are increasingly investing in online corporate wellness programs as a part of their employee wellness initiatives, owing to increasing awareness of employee well-being.

The increasing adoption of artificial intelligence by major industry players offering personalized workout routines and nutrition recommendations based on user's preferences, weight, body type, performance, and goals boosts the demand for digital fitness coaching. Furthermore, several prominent market players are launching new artificial intelligence coaches and features. For instance, in June 2024, Freeletics, a Germany-based online fitness coaching company, launched its new artificial intelligence personal training coach, Coach+. According to the company, Coach+ offers its users access to fitness advice and support 24/7.

The COVID-19 pandemic severely impacted the fitness industry and led to a surge in the digital fitness coaching market. Governments across countries imposed lockdowns in 2020 owing to concerns about the spread of coronavirus, leading to the closure of gyms and fitness studios globally. The shutdown of gyms and fitness centers increased the popularity of home workouts and online fitness classes. Furthermore, several prominent international players are launching new online features to diversify their product portfolio. For instance, in October 2020, Trainerize, a Canada-based digital fitness company, launched two new features for digital fitness training: on-demand video workouts and live 1-on-1 video call appointments.

Segmentation

Key Insights

The report covers the following key insights:

• Overview of the overall digital fitness coaching industry.


• Supply Chain Analysis


• Industry SWOT Analysis


• Porter's Five Forces Analysis


• Recent Technological Advancements

Analysis by Streaming

Based on streaming, the global digital fitness coaching market is bifurcated into live and on-demand. The on-demand segment is anticipated to dominate the market through the forecast period. On-demand fitness coaching allows users to access workout sessions at any time without being tied to specific class times, and there is a wide availability of training programs catering to an individual's fitness level, interests, and goals. Furthermore, on-demand training is more affordable than live training and traditional gym memberships.

The live segment is expected to grow significantly in the coming years. Live fitness coaching offers real-time interaction with trainers and provides performance, feedback, and corrections in real-time, enhancing the safety and effectiveness of an individual's workout.

Analysis by Session

Based on the session, the global market is bifurcated into solo and group. The group segment held a major market share in 2023. Group sessions are often more cost-effective than one-on-one sessions and are usually preferred by budget-conscious consumers. Moreover, group sessions offer a sense of community and social interaction among participants, thus enhancing motivation to perform better and achieve fitness goals.

The solo segment is expected to grow significantly during the forecast period owing to rising demand for personalized fitness plans among individuals with specific fitness goals and dedicated attention & guidance from trainers, ensuring proper form and techniques during workouts. Furthermore, solo sessions offer more flexibility in scheduling and routine preferences than group sessions.  

Analysis by Revenue Model

Based on the revenue model, the global market is bifurcated into a subscription model and pay-per-session model. The subscription model segment held a major market share in 2023 owing to the increasing number of daily workout individuals and the rising availability of family & group plans offering multiple users access under a single subscription at a discount.

The pay-per-session model segment is expected to grow steadily during the forecast period. The increasingly busy lifestyle among working individuals and rising demand among occasional users boost the demand for pay-per-sessions.

Analysis by Device

The global digital fitness coaching market is divided into smartphones & tablets, smart TV, and laptops &  desktops based on device. The smartphones & tablets segment held a major market share in 2023 owing to rising smartphone penetration worldwide and the growing availability of fitness applications & on-the-go fitness tracking.

The smart TV segment is expected to grow significantly throughout the forecast period owing to the increasing adoption of smart TV in households worldwide and the rising integration of fitness apps with smart TV platforms.

Regional Analysis

The global market is geographically segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America is anticipated to lead the global market during the forecast period due to the high presence of prominent players, the growing prevalence of obesity, and the rising number of health-conscious consumers. According to the U.S. Centers for Disease Control and Prevention, a government agency, in 2022, 19 states across the U.S. had an obesity prevalence between 35% and less than 40%.

Asia Pacific is expected to grow at a significant rate throughout the forecast period owing to the increasing health awareness among individuals, rising disposable incomes, and growing middle-class population. Moreover, rapid urbanization across China, India, and Japan, leading to sedentary lifestyles coupled with increasing obesity across the region, will propel the market growth in the coming years.

Key Players Covered

The report includes the profiles of key players, such as Pelton, Trainerize, Obe Fitness, Mindbody, Fitness On Demand, Sworkit Health, Wexer, and Les Mills.

Key Industry Developments

• May 2023: Obe Fitness, a New York, U.S.-based fitness company, launched its new personalized workout plans for women. According to the company, the users will take quizzes about their fitness objectives, time availability, and class type preferences, and based on the quiz, training programs will be recommended.


• May 2023: Pear Health Labs, a California, U.S.-based digital fitness company, launched its new AI-driven personal trainer, Smart Coach, for its Aaptiv App. According to the company, Smart Coach offers personalized workout plans based on the user's unique goals, preferences, and fitness level.