Digital Publishing Market Size, Share & Industry Analysis By Type (Text Content, Video Content, Audio Content), By Application (Smartphones, Laptops, PCs, Others), By End-User (Scientific, Technical, and Medical (STM), Legal and Business, Others) And Regional Forecast, 2024-2032

Digital publishing is also referred as e-publishing or online publishing. It is the publication of digital content in the form of text, audio and video on the website, social media and search engine. Digital publishing uses online technology to print the content digitally and share it digitally across the globe. Digital publishing companies are engaged in developing digital content such as advertising, medical publishing, journals, newsletter publishing, financial magazine etc. Growing usage of internet and electronic devices among end-users has changed learning method and people shifted from traditional printed books to digital mode such as tablet, smartphones, and e-readers. As a result of this, increasing digitization of books and educational information plays an important role to propel the growth of digital publishing market.

• In 2015, United States adults spent USD 1.20 billion on digital magazine subscriptions and single issues and in 2018 this amount is almost doubled to USD 2.30 billion.

Over the years, with the launch of smart electronic devices, the information content and media are published over the digital platform such as e-books. Over the last few years, e-books have gained huge popularity among end-users across the globe. In accordance to this, many digital publishing vendors have introduced dedicated application platform where user can get an access to large number of e-books to read on smartphones, tablets, laptops, etc. owing to this factor, demand for reading e-book is growing which is expected to propel the growth of the market.

IMPACT OF COVID-19 ON DIGITAL PUBLISHING MARKET

The COVID-19 had significant impact on the traditional printed books. Government of various countries had imposed lockdown due to which many publishing house and bookstores were closed. During this period reader spent most of the time in reading e-books. In India, sale of physical books went down by 80% and sale of e-books had almost doubled during the lockdown. Earlier pre-COVID 19 e-book is popular among millennials, however post COVID-19 demand for e-book is significantly increased among all end-users and it is expected to drive the market during forecast period.

KEY INSIGHTS

The report will cover following key insights:

• Number of Digital Publication – For Key Digital Publication Firms


• Inbound of Digital Publication by Country/Region of Origin – For Key Digital Publication Firms


• Overview of Financial Institutes - For Key Digital Publication Firms


• Average Price of Selective Digital Magazine Subscriptions - For Key Digital Publication Firms


• Impact of COVID-19 on Digital Publishing Market

REGIONAL ANALYSIS

North America is expected hold the largest market share in the global market. Rising need for an enhanced digital publication is anticipated to boost the demand for Digital Publishing market in this region. The presence of major market players such as Adobe Inc., Apple, Inc., Amazon.com Inc., Alphabet Inc. among others are involved in partnership, acquisitions, developing new products and product enhancements, this fosters the market growth in this region. For instance, In March 2021- Comcast Inc. introduced a new solution to integrate with centralized advertising campaign management for television.

Asia Pacific is anticipated to showcase significant growth during forecast period. Growing adoption of digitization and e-book and magazine across India, Singapore, South Korea and others are expected to drive the market growth rapidly in this region. In addition, presence of adequate number of market vendors is propelling demand for e-book in the region.

KEY PLAYERS COVERED

The report will include the profiles of Key players such as Adobe Inc., Apple, Inc., Amazon.com Inc., Alphabet Inc., Comcast Inc., Georg von Holtzbrinck GmbH & Co. KG, Netflix Inc., RELX Plc, Thomson Reuters Corp., Xerox Corp. and others.

Key players in the market like Adobe Inc., Amazon.com Inc., Alphabet Inc., Comcast Inc. etc. are entering into strategic partnerships and collaborations to expand the business. Market players are focused on new product launch and product enhancement in existing product to accelerate market growth.

SEGMENTATION

KEY INDUSTRY DEVELOPMENTS

• May 2021- Amazon.com Inc. acquired Metro-Goldwyn-Mayer, a media company headquartered at California, United States. This acquisition took for about USD 9 billion and Amazon.com Inc. aims to expand its digital platform and increase its customer base.


• December 2018- Comcast Inc. partnered with Blockgraph, a television advertising company headquartered at New York, United States. Through this partnership Comcast Inc. launched a new platform with a secure way to use data and share information for advanced television advertising.