Dishwashing Detergent Market Size, Share and Analysis By Type (Liquid, Powder, Bars/Cakes, and Others), By Distribution Channel (Online and Offline) and Regional Forecast, 2024-2032

The primary factor driving the growth of the dishwashing detergents market is the unhygienic food practices and improper cleaning of utensils resulting in contamination of bacteria and other micro-organisms. As a result, it may cause food poisoning and other diseases, which raises the necessity of using disinfectants and detergents to maintain cleanliness in food habits. 

• As per the WHO data on Food Safety in April 2020, around 200 diseases ranging from diarrhea to cancer are transmitted through unsafe food and hygiene practices.


• Additionally, WHO's data revealed that an estimated 600 million people globally fall ill, and 420000 die every year due to contaminated food and poor hygiene.

The growing adoption of smart dishwashers for cleaning dirt has also facilitated the demand for dishwashing liquids and gels for efficient cleaning of utensils and other kitchen equipment. The growing number of smart homes and the respective smart home installations has surged the consumption of automated smart dishwashers, thereby raising the demand for dishwashing detergents.

• According to Berg Insight's research report, there is an increase in smart home systems in North America during 2019, with smart home systems stepping to 172.6 million in approximately 43 million smart homes in North America.

Moreover, vast usage in cleaning kitchen utensils and accessories in commercial kitchens, including restaurants, café, bars, and other food services, has surged the demand for dishwashing detergents. These detergents are generally required in bulk to clean multiple utensils in commercial kitchens.

• For instance, according to a research report by UK-based Checkit, a food safety management company, around 75 percent of the people out of 1,101 survey respondents who never wish to visit a restaurant implicated with a hygiene and food poisoning incident. Also, 66 percent of respondents said that bad hygiene practices adopted in restaurants never allowed them to visit twice.


• According to the British Standards Institution Data cited by the Food Safety News in April 2019, there is an increased consciousness of food safety and hygiene while dining out.

Furthermore, promotional campaigns and distribution activities undertaken for free sample distribution to the customers have broadened the growth opportunities of the dishwashing detergent market.

• For instance, in March 2019, Reckitt Benckiser's dishwashing detergent brand, Finish, partnered with Bosch Household Appliances to launch the #NoMoreDishStress campaign to educate customers about dishwashers and the hygiene practices that need to be adopted. The campaign was adopted during the launch of detergent tablets for auto-dishwashers to liberate from dishwashing-related stress.

Impact of COVID-19 on Dishwashing Detergent Market

The pandemic onset has led to strict lockdowns, which led to the closure of retail stores and caused disruptions in the manufacturing operations and supply chain downturns. As a result, the FMCG industries were on the verge of witnessing negative growth in the sales revenue of consumer goods. However, the e-commerce platform has maintained the market's momentum as consumers quickly deviated to online shopping to purchase household commodities. Furthermore, the demand for dishwashing detergent products is expected to witness considerable growth in sales as grocery stores and supermarkets have resumed operations, and the sales of such products are likely to go up.

Key Insights

The report will cover the following key insights:

• Growing incidences of food poisoning due to unhygienic food practices – For Dishwashing Detergent Market


• The growing number of smart home systems (Smart Dishwashers) in smart homes by Country/Region– For Dishwashing Detergent Market


• Overview of Dishwashing Detergent Market- For Dishwashing Detergent Market


• Promotional activities are undertaken by companies- For Dishwashing Detergent Market


• Impact of COVID-19 on Dishwashing Detergent Market

Regional Analysis

The Asia Pacific region is estimated to capture a dominant position in the global dishwashing detergent industry owing to growing concerns regarding hygienic practices in kitchens in households. Prominent companies were tapping the APAC markets with their old washing bars and soaps that were technologically innovated with new tags and names to attract a huge chunk of the population for multi-purpose household usage. For instance, in March 2021, Hindustan Unilever Limited (HUL) had launched the 'Vim Matic,' a detergent powder for dishwashing machines. Also, the companies involved in supplying such consumer products focus on effectively delivering promotional activities to launch their products, which surges the demand for dishwashing detergents.

Key Players Covered

• Reckitt Benckiser Group PLC


• The Procter & Gamble Company


• Unilever PLC


• Johnson & Johnson


• Kao Corporation


• Colgate-Palmolive Company


• The Clorox Company


• Henkel AG & Co. KGaA


• Dropps

Dishwashing Detergent Market Segmentation Analysis 

Analysis by Type

The liquid detergent segment is anticipated to dominate the global dishwashing detergent industry since gels and liquid detergents can be used for a longer time and are essential in removing stains and degreasing kitchen accessories, including dishwashers. Users prefer the dishwashing liquid since it comes in an extensive range of flavors and scents and is often a better cleaning choice than other chemicals. The ability to refill packets and save consumers' costs makes the product widely adopted for kitchen cleaning requirements.

Analysis by Distribution Channel

The online distribution segment is expected to lead the global dishwashing detergent industry due to the immense popularity of purchasing household necessities and other consumer goods through company owned-websites and e-commerce portals like Flipkart, Amazon, eBay, and others. The availability of various brands at discounted prices and combo offers makes the online distribution platform hold a major share. Also, the e-commerce portals have provided attractive opportunities for suppliers and manufacturers to cope with the escalating trends in the dishwashing detergents market.

Key Industry Developments

• In March 2019, Reckitt Benckiser's dishwashing detergent brand partnered with Bosch Household Appliances to introduce a range of tablets designed especially for auto dishwashers. The detergent tablets range for auto-dishwashers was initially launched in the Indian market.


• In July 2020, Jyothy Laboratories Ltd., an Indian-based FMCG, expanded its manufacturing unit to Madhya Pradesh, India. The company has aimed to expand its operations by expanding to their adjacent plant located in Madhya Pradesh.