Display Packaging Market Size, Share and COVID-19 Impact Analysis, By Material (Plastic, Paper & Paperboard, and Wood), By Type (Floor Display, Counter Display, Shelf Display, Dump Bin, Display Boxes, and Others), By End Use (Food & Beverage, Cosmetic & Personal Care, Household, Pharmaceutical, and Others), and Regional Forecast, 2024-2032

Display packaging is the most effective way of marketing a product in the retail store, hypermarkets, and supermarkets. Various end-use industries such as cosmetics, food & beverage, and pharmaceutical incorporate display packaging in stores with large numbers of consumer visits, boosting market growth. Display packaging is an effective way of marketing small-sized products, with attractive large images related to products that are more likely to attract people and provide a surface to highlight small products that will help the display packaging market grow. Unlike other techniques, such as advertisements in magazines and television, the display packaging holds the amount of the product which can be picked by consumers at the time of purchase through the display packaging, which bolsters the market growth.

• For instance, on June 2023, Falconer British carton manufacturer launched carton packaging for Navy professional products. The company has launched a packaging range of beauty tools and skincare products; the packaging comprises a secondary carton and a countertop display unit for all the products.

Packaging is an essential medium for minimizing food waste, maintaining food quality, and reducing the use of preservatives in food. Due to the rising concerns of environmental issues, most brands are now focusing on eco-friendly packaging, and manufacturers and consumers are becoming more aware of sustainable choices that offer substantial growth opportunities for the display packaging market during the forecast period.

The high initial capital investment required to install a production unit for packaging is hampering the display packaging market growth. The use of bulky and heavy packaging also limits the growth of the display packaging market. The issues related to standardization in the supply chain management costs further challenge the market which may constrain the market growth during the forecast period.

IMPACT OF COVID-19 ON THE DISPLAY PACKAGING MARKET

The initial stage of the COVID-19 pandemic affected the display packaging market. The shortage of raw materials and the halt in the transportation and logistics of the end products impacted the display packaging market. Manufacturers operated efficiently during the pre-pandemic era, which anticipates market growth. Using innovative products and sustainable raw materials the display packaging market is anticipated to foster growth post-pandemic.

SEGMENTATION

KEY INSIGHTS

The report will cover the following key insights:

• Recent Advancements in the Display Packaging Market


• Key Industry Trends


• Regulatory Landscape for the Display Packaging Market


• Key Industry Developments (Mergers, Acquisitions, and Partnerships)


• Impact of COVID-19 on the Market

ANALYSIS BY MATERIAL

Based on material, the market is segmented into plastic, paper & paperboard, and wood. Plastic holds the largest material segment share of the display packaging market. The rising adoption of plastic material due to the lower prices and the usage of sustainable packaging will lower the carbon footprint. The products are durable and can be used for an extended period. The segment will witness massive growth over the forthcoming years due to these factors.

ANALYSIS BY TYPE

Based on type, the market is segmented into floor display, counter display, shelf display, dump bin, display boxes, and others. Counter display holds the largest share of the global display packaging market. The counter display draws the customer’s attention to the display products during the invoicing, which leads to a purchase, further propelling the segment’s growth.

ANALYSIS BY END USE

Based on end use, the market is segmented into food & beverage, cosmetic & personal care, household, pharmaceutical, and others. Food & beverage holds the largest share of the global display packaging market. The increasing consumption of snacks with attractive packaging of the products on display and the growing presence of vegans lead to the segment’s growth.

REGIONAL ANALYSIS

The display packaging market has been studied across North America, Europe, Asia Pacific, Middle East & Africa and Latin America. Asia Pacific leads the global display packaging market due to increased spending on packaged food items and personal care products. The rising population in nations such as China and India is boosting the region’s growth. North America is expected to have the highest growth rate due to the high per capita income in the region and the number of people shopping through hypermarkets and supermarkets rather than small stores. Europe is expected to rise during the forecast period due to the rising cosmetic and personal care industry and the increased emphasis on product quality. Latin America is anticipated to have stable growth in the region due to the improving middle class and urbanization, which will create opportunities for the market in this region. Middle East and Africa are expected to grow moderately due to their high distribution channel presence and increased storage facility.

KEY PLAYERS COVERED

The report will include profiles of key players such as Packaging Corporation of America, Proactive Packaging & Display, C&B Display Packaging Inc., Rio Grande, Production Packaging Innovations, DS Smith, Smurfit Kappa, Bay Cities, Green Bay Packaging, Glama Pak, among others.

KEY INDUSTRY DEVELOPMENTS

• June 2023 - Staedtler and Panther Display launched an attractive display product made of corrugated board. The design particularly appeals to the younger group, awakening their joy and imagination for drawing, painting, and handicrafts.


• January 2023 - Premier Paper acquired packaging and retail display company WBC based in London. Premier Paper expands its offering into complementary and added-value markets with this acquisition. WBC will benefit from additional resources, expertise, and logistics support provided by Premier Paper.


• April 2021 - Hood Container Corporation acquired North Carolina-based Sonoco Display and Packaging. The acquisition allowed Hood Container to expand its product offerings to the existing Sonoco Display and Packaging customers and increase its domestic footprint.