Door Mat Market Size, Share and COVID-19 Impact Analysis By Product Type (Anti-fatigue Mat, Wiper/Scraper Mat, Specialty Designed Mat, and Others), By Material Type (Nylon, Rubber, Vinyl, and Others), By Application (Residential and Commercial), and Regional Forecast, 2024-2032

The increasing consumer awareness of environmentally friendly goods has shifted consumers' perceptions toward buying doormats made of sustainable materials such as jute yarns and coconut husks. Furthermore, companies focus on developing sustainably made floor mats to meet consumer demand for such products. These factors will support the global doormat market growth.

• For instance, in May 2021, The Westwood Heat Treated Lumber Corporation, a thermo-treatment plant launched a line of thermally modified eco-friendly wooden floor mats in the U.S. market. These mats can be quickly rolled to cover the floor surface.

Nowadays, companies focus on offering innovative products to influence people towards buying such products. This factor will increase worldwide demand for doormats and floor matting solutions. 

• For instance, in December 2019, SupAbsorb Tech, a US-based technical textile manufacturer, introduced the SupAbsorb Tech rolls and spill matting products in the US. These oil-absorbing mats are made of high-quality recyclable materials and can effectively soak large volumes of fluids materials, making the workplace clean & safer.

Besides, the increasing interior décoration trends, including home spaces' renovation activities with tile, marble, or wooden decorative flooring, facilitate the consumer demand for doormats. Households essentially use doormats to keep their indoor spaces hygienic and clean. Therefore, growing residential infrastructural settings will uplift the demand for doormat products worldwide.  

• For instance, U.S Census Bureau reported a 9% spike in the U.S. housing sales from 2010 to 2020, reaching 126.8 million in 2020.

Impact of COVID-19 on the Door Mat Market

The unprecedented occurrence of the COVID-19 pandemic has forced worldwide governments to impose social distancing norms and lockdowns to curb the coronavirus infection spread. This situation has led to significant challenges to the floor matting companies in managing their manufacturing and supply chain operations, limiting the market growth during the pandemic. Furthermore, shifting consumer buying behavior towards daily use staples and other essential items has deteriorated the doormat products’ demand amid pandemic. Nowadays, people prefer online shopping of consumer goods to avoid the incidences of coronavirus infection while shopping physically. Therefore, the shifting consumer behavior towards online shopping of consumer goods has positively favored the overall door mat market growth.

• According to the statistical data published by United Nations Conference on Trade and Development (UNCTAD), online retail sales consumer goods in the U.S have increased from USD 598 billion in 2018 to USD 791.7 billion in 2019.

Key Insights

The report will cover the following key insights:

• Overview of Door Mat Market - For Door Mat Market.


• Consumer Demand for Sustainably Manufactured Products - For Door Mat Market.


• Recent Market Trends in Doormats - For Door Mat Market.


• Key Industry Developments such as Product Launches, Mergers and Acquisitions, Partnerships, Expansions, and Key Strategies – For Door Mat Market.


• Impact of COVID-19 - Door Mat Market.

Regional Analysis

The North American region is projected to hold a leading global market share on account of growing infrastructural construction activities in the U.S that facilitate the product demand among such infrastructural settings. Additionally, the increasing number of residential buildings and houses is surging the requirement for doormats for home hygiene purposes, thereby driving the North American market growth.

• According to the statistical data published by U.S Census Bureau, in October 2020, U.S. spending on residential construction activities increased by 4.3% over October 2019.

Furthermore, people essentially use doormats to maintain the door entrance environment hygienic. Therefore, growing awareness regarding cleanliness and hygiene among the American population further surges product demand. Besides, aged individuals essentially need bathroom doormats to stand in bathroom spaces and avoid incidences of slipping while bathing. This factor facilitates the product demand in the region. Nowadays, key players, including America Floor Mats LLC, Cintas Corporation, and 3M Company, offer innovative matting solutions to influence consumers in setting up the floor covering solutions from them.

• For instance, in Sept 2019, NoTrax, a U.S.-based Justrite Mfg. Co., LLC, the owned company, introduced the 'Master Flex' entrance matting system that can be easily installed in-floor surface with its unique interlocking system. These factors will enhance the North American market growth.

Key Players Covered 

• American Floor Mats LLC


• Forbo Holding AG


• Bergo Flooring AB


• Eagle Mat & Floor Products


• Checkers Safety Group


• 3M Company


• Cintas Corporation


• Checkers Industrial Safety Products Inc.


• Superior Manufacturing Group

Segmentation

Analysis by Product Type

The wiper/scraper segment is expected to hold a dominant global doormat market share because of its extensive usage in hallways, entryways, and lobbies. Additionally, such mats have advanced moisture retention and dirt trapping capabilities resulting in their diverse popularity among residential and commercial settings. Furthermore, wiper mats are easy to install and clean as they dry up faster due to non-absorbent materials like polypropylene, rubber, and nylon contained in it. These factors resulted in the wiper/scraper segment generating considerable product revenues.

Analysis By Material Type

The rubber segment is anticipated to hold a dominant doormat market share owing to the higher durability and non-absorbent property of rubber material-based mats over other material types. Additionally, individuals can better stand & walk over rubber-based mats. This factor has resulted in the rubber segment generating considerable product revenues.

Analysis By Application

The commercial segment is estimated to capture a leading market share due to the doormats' extensive usage at commercial settings such as offices, automotive, supermarkets, and workplaces to maintain a slipping-free entrance environment. Furthermore, the growing popularity of the anti-fatigue mats among manufacturing sites and other industrial settings to protect staff from slipping is accelerating the commercial segmental growth.

Key Industry Developments 

• February 2021: Ruggable LLC introduced a stylish machine washable and stain-resistant doormats collection. The weatherproof rubber mats are designed with an anti-slip function and are covered with superior quality bristles for trapping dirt. 


• June 2020: Ariel Zaksenberg, a social worker in New York, launched Shuzon, a doormat that cleans dirt accumulated from shoe soles. Ariel Zakensberg started a Kickstarter funding of USD 10,000 to introduce Shuzon as an effective germ remover.