Dried Herbs Market Size, Share and Analysis By Product Type (Oregano, Rosemary, Sage, Savory, Mint, Thyme, and Others), By Nature (Organic and Conventional), By Form (Whole Herbs and Powdered Herbs), By Application (Food & Beverages, Pharmaceuticals, Personal Care & Cosmetics, and Others), and Regional Forecast till 2032

The global dried herbs market is expanding due to rising popularity of herbs such as basil, oregano, rosemary, and mint and their escalating popularity in the food & beverages industry. Dried herbs are widely used as an ingredient to enhance the flavor, physical appearance, and quality of food, such as beverages, bakery products, confectioneries, and dairy products. Dried herbs have relatively longer shelf life than fresh herbs and are used as a food preservative.

The sudden outbreak of COVID-19 had a significant impact on various industries, including the food industry. The forced closure of non-essential businesses restricted market growth. The market suffered losses due to limited production facilities and disruption in the supply chain. However, the market has shown considerable growth post-pandemic owing to the increasing demand from various end-use industries.

Dried Herbs Market Driver

Growing Demand for Natural Flavors in Food Industry to Boost the Market

Dried herbs are potentially used as a flavor replacement for sodium and sugar in various foodstuffs. The increasing natural flavor and ingredients demand in processed & packed foods primarily drive the product demand from the food industry. Moreover, the growing preference for natural and clean-labeled ingredients to ensure food safety is further expected to drive the market growth. According to the McCormick FONA National Clean Survey, in 2023, around 83% of consumers claimed clean and natural ingredients, including herbs, as an essential component of food products. Around 43% of the consumers recognized food and beverages with natural flavor as their preferred choice. Increasing consumer willingness to pay more for products with natural flavors is anticipated to drive the market during the forecast period.

Dried Herbs Market Restraint

Concerns Associated with Product Adulteration May Hamper the Market

The products in the dried herbs market are highly vulnerable to adulteration. The most common adulterants include fillers, artificial dyes, and synthetics. Additionally, the chemical substances added to the products to extend their shelf life leading to the rising concerns regarding product contamination. As a result, consumers are opting for fresh herbal alternatives over dried herbs. The increasing incidences of product adulterants and rising chemical counterfeit products are some of the factors anticipated to restrict the market growth during the forecast period.

Dried Herbs Market Opportunity

Key Players Focus on Market Penetration Activities to Drive the Industry in the Near Future

Manufacturers in the dried herbs market are actively engaged in innovative product developments to expand their product range to effectively serve their clientele base. Besides, there is an increase in partnerships with regional companies to strengthen their geographical presence while focusing on reducing competitiveness in the market.

Several manufacturers in the industry are investing to access innovative technology and thereby increase their production outputs. For instance, in August 2023, Olam Food Ingredients, one of the leading agri-products and ingredients manufacturers, opened their new herb processing facility in Beni-Suef, Egypt. The new facility is operated under Dehydro Foods, a subsidiary company of Olam Food Ingredients. It is expected to process 3,000 metric tons of herbs every year, sourced directly from local farmers. The company aimed to work with its global innovation centers to create optimal solutions for its international customer base.

Key Insights

The report covers the following key insights:

• Overview of Global Dried Herbs Market


• Supply Chain Analysis


• Regulatory Analysis


• Industry SWOT Analysis


• Key Industry Developments


• Qualitative Analysis Related to COVID-19

Segmentation

By Product Type	By Nature	By Form	By Application	By Geography
Oregano Rosemary Sage Savory Mint Thyme Others	Organic Conventional	Whole Herbs Powdered Herbs	Food & Beverages Pharmaceuticals Personal care & Cosmetics Others	North America (U.S. and Canada) Europe (U.K., Germany, France, Spain, Italy, and Rest of Europe) Asia Pacific (Japan, China, India, Australia, and the Rest of Asia Pacific) South America (Brazil, Argentina, and the Rest of South America) Middle East & Africa (South Africa, UAE, and Rest of the Middle East & Africa)

Analysis by Product Type

Based on product type, the market is divided into oregano, rosemary, sage, savory, mint, thyme, and others.

The oregano segment is expected to hold the largest market share owing to the increasing demand for various food applications. Oregano is used to add flavors to salad dressings, soups, pasta sauces, marinades, pizza, and cooked vegetables. The versatility, flavor, and unique aroma associated with oregano drive the product's popularity in an array of cuisines across the world, which is further expected to push the segment growth.

The rosemary, sage, savory, mint, thyme, and other segments are expected to show considerable growth during the forecast period due to their growing demand from numerous applications in production of food items, beverages, personal care products, cosmetics, pharmaceuticals, and others.

Analysis by Nature

Based on nature, the market is fragmented into organic and conventional.

The conventional segment is anticipated to hold the largest share of the market. Traditionally, herbs and spices producers use conventional methods to produce dried herbs. Furthermore, processors and other stakeholders in the industry use traditional methods to process and pack the product. Therefore, the product is available widely on retail shelves. Additionally, the conventional nature of the products makes them available at lower prices compared to organic products. Furthermore, the increasing demand for processed food for flavoring and preservation is expected to accelerate the growth of the segment.

The organic segment is expected to grow significantly over the forecast period due to the increasing consumer inclination toward natural, healthy, and organic food products. The demand for organic processed food has been emerging across developed countries such as the U.S., Germany, France, and the U.K. It is creating new opportunities for organic dried herbs across the world. Therefore, the segment is anticipated to grow at the highest CAGR during the forecast period.

Analysis by Form

Based on form, the market is fragmented into whole herbs and powdered herbs.

The whole herbs segment is expected to hold the largest share of the market. Whole herbs are widely used in vegetarian and non-vegetarian dishes due to their heavy flavors, strong aromas, and vibrant colors. Increasing consumption of in-house blends for spice applications and flavor enhancement in food and beverages is expected to drive the segment growth.

The powdered herbs segment is anticipated to show significant expansion owing to its convenient applications in bakery, confectionery, and frozen-packed products. Additionally, the increasing demand for fortified functional dairy products, personal care and cosmetic products, and pharmaceuticals is anticipated to boost the segment growth.

Analysis by Application

Based on application, the market is subdivided into food & beverages, pharmaceuticals, personal care & cosmetics, and others.

The food & beverages segment is anticipated to hold the largest share of the market owing to the increasing demand for natural flavoring agents in the food industry. Dried herbs tend to retain a deeper and spicier flavor than their fresh counterparts. The increasing popularity of ethnic flavors is attributed to the growing trend of cross-cultural cuisines across the world. The growing consumption of natural ingredients for flavor innovation across a variety of recipes is expected to boost the segmental expansion.

The personal care & cosmetics segment is expected to grow significantly due to the increasing adoption of products manufactured using natural ingredients. Consumers are opting for cosmetics containing herbal compounds owing to the growing awareness regarding the harmful effects of chemical ingredients used in the manufacturing of beauty products. The increasing demand for dried herbs in beauty products due to their antibacterial and antioxidant properties is one of the major factors that propel segmental growth.

Regional Analysis

Based on region, the market has been studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Europe is expected to hold the largest share of the global dried herbs market during the forecast period. The regional expansion is attributed to the growing demand for dried herbs for various cuisines. Europe is one of the leading importers of herbs, spice, and their extracts from various parts of the country, including India, Brazil, and China. According to the data from UN Comtrade, the average import of spices & herbs from developing countries in Europe is about 450,000 tons every year. Europe accounts for an average share of 27-30% of global herb and spice imports every year. The growing consumption of organic and sustainably produced food ingredients is further expected to boost the expansion of the dried herbs market in the region.

The Asia Pacific market is anticipated to grow at a significant CAGR during the forecast period owing to increasing economic growth and rising expansion of the industrial sector across the region. The soaring urbanization coupled with rising disposable income of the region's population are the major factors responsible for changing consumers' preferences toward value-added products such as herbs-infused beverages and bakery products. Furthermore, the growing popularity of natural ingredients in personal care and skin care products is expected to accelerate the growth of the market in the region.

Key Players Covered

The global dried herbs market is highly competitive due to the presence of numerous global companies operating worldwide. These companies are diversifying their product portfolio through new product launches and adopting business strategies to expand their consumer base.

The report provides the profiles of the following key players:

• McCormick & Company, Inc. (U.S.)


• Pacific Botanicals (U.S.)


• Catz International (Netherlands)


• DF World of Spices GmbH (Germany)


• Van Drunen Farms. (U.S.)


• The Spice House (U.S.)


• Mountain Rose Herbs (U.S.)


• British Pepper & Spice (U.K.)


• Cherry Valley Organics (U.S.)


• Döhler GmbH (Germany)

Key Industry Developments

• In July 2022, The BART Ingredients Company, the global manufacturer of herbs, spices, and other food ingredients, announced their partnership with Amazon.com, Inc., the multinational e-commerce company. The company aimed to deliver its products, including dried herbs, through Amazon's retail platform across the world.


• In June 2020, Green Garden, a brand by Litehouse, Inc., the leading food production company, launched a new product range of non-GMO, freeze-dried herbs. These dried herbs are processed using a proprietary freeze-drying technique. The company aimed to provide an innovative line of herbs to deliver a better and more convenient solution to its consumers.