Edible Flowers Market Size, Share, and Industry Analysis, By Type (Rose, Jasmine, Marigold, Hibiscus, Lavender, and Others), By Application (Food & Beverages, Baked Goods, Beverages, Dairy Products, Confectionery, and Others), and Regional Forecast 2024-2032

Flowers have held a prominent place in human life economically, aesthetically, and socially. Likewise, edible flowers have also become highly popular in the past few years as they enhance the medicinal and nutritional value of our plates. In today’s era, floriculture is being viewed as a promising growth sector, where flowers are not only grown for aesthetic purposes but also for their nutritional properties. Generally, edible flowers can be consumed in a whole form after removing the stems, petals, stamens, and sepals. In today’s era, eating habits have been changing globally and day by day, the population is becoming health conscious and highly selective for nutritious edibles. According to various research, edible flowers play a pivotal role in enhancing human nutrition owing to their richness of vitamins, anti-carcinogens, antioxidants, and other chemical compositions. Thus, due to its several advantages, individuals are using edible flowers as an essential ingredient in culinary creations. Mainly, such edible flowers are used for strengthening sensorial properties (aroma and flavor), especially in salads, beverages and baked goods. Moreover, in this social media era, individuals are demanding flavorful products with more eye-catching appearances. Thus, both the visual appeal and palatability of food items can be improved by edible flowers.

Moreover, with the increasing interest in healthy and natural ingredients, the utilization of edible flowers is gaining high traction. For instance, in India, edible flower-based syrups and tea blends are widely used by consumers. Also, rose petals are used for the preparation of traditional Indian desserts and are further used as a natural food colorant in savory dishes. Apart from its use in garnishing, edible flower petals are used to produce flower-flavored vinegar and oils, which are further used for intensifying the fragrance of soups, entrees, drinks, and desserts.

Key Insights

The report covers the following key insights:

• Overview of the Parent/Related Market


• Supply Chain and Regulatory Analysis


• Drivers, Restraints and Opportunities


• Impact of COVID-19 on the Global Edible Flowers Market


• Recent Key Industry Developments

EDIBLE FLOWERS MARKET SEGMENTATION ANALYSIS

Analysis by Type

On the basis of type, the global market is segmented into rose, marigold, jasmine, hibiscus, lavender, and others. Out of all, the rose segment observed the highest demand and is likely to hold a foremost position in the market. The rose petals are considered ideal as an edible garnish for desserts, fruit salads, and other baked treats. Also, it is used as a seasoning in curries, rice dishes, and other savory baked products. Moreover, these dried rose petals can be used as a flavored sugar, thus used for replacing synthetic sugar. Thus, such flowers add creativity to the product formulations and refine the quality of dining of consumers.

The hibiscus segment experienced the fastest growth and is expected to fuel at a higher pace in the coming years. Owing to its therapeutic properties (reduces blood pressure and sugar levels), as well as cooking purposes, hibiscus flowers emerged as one of the suitable options for individuals.

Analysis by Application

On the basis of application, the market is distributed into food & beverages (baked goods, beverages, dairy products, confectionery, and others. Out of all sub segments, the baked goods segment is projected to dominate the market and witnessed soaring growth. Edible flowers are mainly used to decorate finished bakery products such as topping tarts or dusting cupcakes with rose petals. In several countries, edible flowers have been used since ancient times, but now, their popularity has reached a higher level. In this modern era, where it is a challenging task to find any unadulterated product, consumers have become increasingly conscious regarding their choices. The individuals are checking food labels before purchasing and are seeking natural ingredient-based finished items. Thus, this boosts the usage of edible flowers in the food sector. Considering its nutritional properties, coupled with therapeutic benefits, the manufacturers are also replacing artificial ingredients with edible flowers. These flowers are used for decorating dishes, which adds freshness, and fragrance and also improves the flavor of the item. Apart from the commercial level, these flowers are also used at household levels in the preparation of desserts, beverages, salads, and baked goods.

Regional Analysis

On the basis of geographical region, the market is distributed into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America is anticipated to lead in the market, primarily due to the large presence of prominent market players in the region. Also, the region has a vast cultivation of varieties of plants, such as roses and dandelions, which helps producers access the raw materials. Also, the growing awareness of the medical benefits of flowers and the high inclination toward eco-friendly sources further contribute to regional growth.

Asia Pacific is also a prominent player in the market and holds a second position. The surging demand for flavored products and the robust expansion of the HoReCa industry, where such flowers are used for decorating dishes, are likely to drive growth.

Key Players Covered

• Agriver Ltd


• Herbs Unlimited


• The Edible Flower Garden


• Petite Ingredient


• Nurtured in Norfolk


• Fresh Origins, LLC


• Sainsbury’s


• Cherry Valley Organics


• Flowerdale Farm


• Les Fils de Marius Auda.

Key Industry Developments

• In February 2024, Proven Winners, a plant brand in the U.S., introduced two latest edible flowers via the Flavorette brand in the North American market. The flowers are bred by Pheno Geno, a Rosarian, and are selected for their distinctive and delicate flavor. 


• In February 2020, Afrex Trading, an exporter of agri products in South Africa, announced the exhibition of varieties of edible flowers, fresh-cut herbs, and baby vegetables at the Fruit Logistica trade show in Berlin. This exhibition will help consumers to understand the importance of edible flowers and their role in culinary applications.