Electric Mop Market Size, Share & Industry Analysis, By Category (Steam, Spray), By Connectivity (Wireless, Wired), By Application (Residential, Commercial), By Sales Channel (Offline, Online) And Regional Forecast, 2024-2032

People widely use mops to clean and disinfect floor surfaces in the rooms. Mops are available in different types, such as handheld and robotic mops. Mops of flat & round heads with a refill attached to them are widely popular among consumers. Increasing awareness regarding electric mops' availability with automated water dispensing & sensing systems among consumers is likely to provide newer opportunities for such products.

Nowadays, companies are introducing brand marketing campaigns to uplift their home appliance products' sales in different countries across the globe. For instance, in September 2020, The Samsung Group launched a brand campaign to showcase the effectiveness of its home appliances products such as AirDresser, cloth cleaner and JetBot Mop, a floor mop product to the U.S. population. This will ease the demand for such products in the U.S.

Regular introduction of the innovative mops by the companies is likely to attract people towards buying such products, thereby driving the market growth. For instance, in November 2020, Neabot, a Chinese home cleaning products company, launched an ergonomically designed Neabot SpinEasy Cordless Electric Mop in the Japanese market. Additionally, the rising adoption of user-friendly home care tools and equipment among people is further driving the demand for such products.

Moreover, such products are widely used in commercial settings such as hotels, hospitals, and others. Therefore, growing infrastructural settings related to hotels and hospitals are further driving the market growth. People essentially use mops to remove dirt and stain from the floor surfaces and to maintain their nearby environment infection-free. Therefore, growing coronavirus infection spread in many countries worldwide is likely to skyrocket the demand for infection-preventive home care equipment and tools such as air purifiers, floor disinfectants, mops, and others worldwide.

However, easier consumers' accessibility to the cost-effective, traditional mops is anticipated to restrain the market growth. Additionally, higher repair and maintenance cost of such products is further expected to limit the demand.

Key Players Covered:

The prominent players associated with the global electric mop market are Haier Group Corporation, TTK Prestige Ltd., Xiaomi Corporation, TMD MKTG, Mamibot Manufacturing USA, BISSELL, V BEST TEAM SDN BHD, Cyclomop, Redfern Enterprises, The Samsung Group, and others.

The global electric mop market is segmented based on category, connectivity, application, distribution channel, and geography.

Based on the category, the global market is segmented into steam and spray. The spray segment is expected to hold a major share of the market as users can effectively disinfect the floor surfaces by using detergent slots equipped with spray mops. Additionally, higher battery efficiency of such products over another type results in their larger demand among consumers, making the spray segment generate considerable product revenues.

By connectivity, the global market is segmented into wireless and wired. The wired segment is expected to exhibit a significant share of the market due to such products' cost-effectiveness over another type. Additionally, corded mops are highly advantageous to use as they have a strong water heating capacity over another type. Therefore, the wired segment is expected to generate larger product revenues owing to its advantages.

By applications, the market is segmented into residential and commercial. The commercial segment is projected to exhibit the largest share of the market owing to the large necessities of such products at public places such as hotels, airports, hospitals, and others for their regular floor cleaning needs. Additionally, growing hotel housekeeping services worldwide are further likely to ease the demand for such products among hotel housekeepers, thereby driving segmental growth.

By distribution channel, the global market is segmented into offline and online. The offline segment is anticipated to exhibit a significant market share as users can gain product knowledge in person from the sales representatives at these stores. Additionally, regular provision of discounts on home cleaning equipment and tools by such stores is likely to attract people towards buying such products from the offline stores, thereby driving segmental growth.

Regional Analysis:

The global electric mop market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa by geography.

The fastest growth of the North American region is attributed to the growing consumer spending for the household cleaning supplies such as vacuum cleaners, mops, detergents, and others in the United States and Canada. This results in larger product revenues from the region. According to the data presented by the Department of Statistics, Government of Canada, as of 14^th March 2020, Canadian household cleaning product sales rose by 164% over average monthly sales in 2019. Additionally, shifting consumer trends towards using highly-innovative home care equipment and tools further drives the market growth in the region.

Asia Pacific market is anticipated to hold a significant share of the market due to prominent manufacturing companies such as Xiaomi Corporation, Haier Group Corporation, TTK Prestige Ltd, and others in China and India. This will ease the provision of mop products by such companies in these countries, resulting in the larger revenue generation from the region's electric mop products. Additionally, growing consumers' awareness regarding such products' availability through social media sites and applications such as YouTube, Instagram, and others is further fuelling the market growth in the region.

Segmentation

Key Industry Developments:

• In December 2020, Xiaomi Corporation, a consumer electronics giant launched Mi Robot Vacuum Mop-P in an Indian market. Such a product consists of smart laser distance sensor (LDS) based navigation system that can provide an efficient floor-cleaning experience to the users.


• In May 2020, Haier Group Corporation, a Chinese home appliances manufacturer launched HaierTab Tabot, a versatile robot mop that can perform floor mopping and vacuuming functions in a single device.