Epsom Salt Market Size, Share, and Industry Analysis, By Form (Powder, Granules, and Crystal), By Application (Food & Beverages, Agriculture, Personal Care, Pharmaceuticals, and Others), and Regional Forecast, 2024-2032

Consumers are becoming more aware of the potential health benefits of Epsom salt, such as reducing muscle soreness, improving sleep, and relieving stress. This is leading to a rising demand for Epsom salt products. The demand for natural and organic products is driving the growth of the Epsom salt market. Consumers are seeking natural alternatives to conventional remedies, and Epsom salt fits well into this demand. Perceived as a safe and effective product with various benefits, it appeals to those seeking natural alternatives to conventional remedies.

Technical-grade Epsom salt is in increasing demand as a fertilizer in agriculture and horticulture to provide plants with the crucial mineral magnesium. The need for Epsom salt in agriculture is rising as more attention is being paid to enhancing crop yields and adopting environmentally friendly methods. Moreover, the popularity of Epsom salt solutions is being fueled by consumers who are increasingly turning to natural therapies for relaxation and stress alleviation. Manufacturers are also implementing strategies in order to meet the rising demand for Epsom salt for various applications. For instance, in April 2021, Premier Magnesia LLC., one of the largest North American magnesium sulfate producers, invested USD 5 million to expand two facilities in Waynesville, NC. The new plant would produce Epsom products for agricultural and personal care applications.

Key Insights

The report covers the following key insights:

• Overview of the Epsom Salt Market


• Supply Chain and Regulatory Analysis


• Drivers, Restraints, and Opportunities


• Impact of COVID-19 on the Global Epsom Salt Market


• Key Developments

EPSOM SALT MARKET SEGMENTATION ANALYSIS

Analysis by Form

By form, the market is divided into powder, granules, and crystal. The powder segment is anticipated to hold a major share of the global market. The powder form dissolves more quickly in water compared to other forms. This is particularly important for bath soaks and other applications where consumers want salt to disperse rapidly for maximum benefits. The powder form is thus easily soluble and can be easily incorporated into various formulations. The demand for powdered Epsom salt in the food and beverages industry is increasing due to its use as a natural preservative and flavor enhancer.

The granules segment is expected to grow significantly over the forecast period. The granular form offers a balance between solubility and lifespan, especially in gardening and lawn maintenance. The granular form offers convenience in handling and application, which is appealing to consumers and driving its growth in the market.

The crystal segment is expected to grow considerably over the forecast period. Crystals are ideal for exfoliating scrubs used in the skincare sector, making them a popular choice for personal care and wellness products. The crystalline form can be administered straight to the soil, allowing plants to slowly absorb nutrients, making it a popular choice for agriculture and gardening.

Analysis by Application

By application, the market is divided into food & beverages, agriculture, personal care, pharmaceuticals, and others. The personal care segment is expected to hold a major share of the global market. The magnesium in Epsom salt can help alleviate pain and inflammation, making it beneficial for treating conditions, such as muscle cramps, joint pain, and headaches. Epsom salt has anti-inflammatory and soothing properties that can help treat skin conditions, such as eczema, acne, and psoriasis. It also can be used as an exfoliant to remove dead skin cells and promote circulation, which can help improve skin texture and appearance. Therefore, the increasing consumer focus on self-care and wellness propels the growth of the personal care segment in the global market. Manufacturers are also launching innovative products in the market. For instance, in May 2023, Natural Grocers, one of America's largest family-operated organic and natural grocery retailers, introduced four new scented varieties of Natural Grocers Brand Epsom Salt Bath & Foot Soaks. The new products were curated for the consumers to create a spa-like experience at home at an affordable price.

The agriculture segment is expected to grow significantly over the forecast period. The demand for organic and sustainable farming methods is increasing, which is driving the growth of the agriculture application in the Epsom salt market. Epsom salt is a natural and environmentally friendly fertilizer that fits well with these methods. Epsom salt is also being used in horticulture to improve plant growth and development. The magnesium in Epsom salt helps to promote plant mineral absorption, which is essential for optimal plant health.

The food and beverage segment is expected to grow considerably over the forecast period. Epsom salt is being increasingly used in food processing as a flavor enhancer, firming agent, and nutrient. It is used in various food products such as bread, dairy products, sweets, jams, and other similar items. The growing awareness of the health benefits of Epsom salt, such as its ability to regulate fluid retention, facilitate the body’s use of calcium, and prevent heart disease, is driving the demand for Epsom salt in the food and beverages industry.

Regional Analysis

The global market is geographically segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa. Asia Pacific is expected to account for the largest proportion of the global Epsom salt market. The growing middle class in the region is driving the demand for Epsom salt. As consumers become more affluent, they are seeking higher-quality and more effective products for their personal care and wellness needs, which is driving the demand for Epsom salt. Epsom salt is venturing beyond traditional uses in the region. Its applications in gardening as a magnesium supplement for plants and in athletic recovery for muscle soreness and pain management are opening new avenues for market growth.

North America is anticipated to expand at a significant growth rate in the coming years. Consumers are increasingly seeking personalized solutions. The emergence of customized Epsom salt blends with essential oils, fragrances, or specific ingredients catering to individual needs and preferences is a growing trend.

Key Players Covered

• IndoSurgicals Pvt. Ltd


• A.G. Organica, Dadakarides Salt SA


• Unilever PLC.


• SaltWorks, Inc.


• K+S Kali Gmbh


• Giles Chemical


• Jost Chemical Co.


• MACCO Organiques


• The Chemical Company.

Key Industry Developments

• In January 2024, White Egret, one of the leading providers of ear candles and mineral skincare, launched two new Epsom salts, including Recovery and Skin Therapy. The Recovery Epsom Salt is composed of a mixture of organic peppermint and eucalyptus essential oils. At the same time, Skin Therapy Epsom Salt is infused with lime essential oil and organic coconut oil.