Facial Cleanser Market Size, Share, and COVID-19 Impact Analysis by Product Form (Gel, Cream, Lotion, Powder, and Others), By Skin Type (Dry Skin, Oily Skin, Normal Skin, and Combination Skin), By Distribution Channel (Hypermarkets & Supermarkets, Pharmacy Stores, Online Stores, and Others), and Regional Forecast, 2024-2032

The facial cleansers market is a dynamic and diverse segment within the broader skincare industry. Facial cleansers are highly beneficial in preventing & curing facial skin issues such as acne, pimples, allergies, and others. Hence, the increasing prevalence of skin diseases and growing awareness regarding the skincare benefits of facial cleansers is mainly driving the worldwide market growth.

• According to surveyed data presented by the European Academy of Dermatology and Venereology (EADV), as of 2020, nearly 47.9% of Europeans aged 18 years and above are suffering from at least one kind of dermatological condition related to skin disorders.

Furthermore, the growing number of the aged population suffering from wrinkles, skin redness, and other facial skin-related issues is expected to drive the product demand globally.

• According to the data from the World Bank Group, a global financial institution, internationally, aged population above 65 years of age increased from 9.10% in 2019 to 9.32% in 2020.

In addition, increasing air pollution levels and its negative effects on the skin health is pushing youngsters toward using facial cleansers that provide long-lasting skin protection benefits. This aspect is likely to accelerate the global market growth.

• According to the data presented by the United States Environmental Protection Agency (EPA), in 2021, 67 million tons of pollution were emitted in the atmosphere in the United States.

In addition, increasing trend of maintaining a double face cleansing habit among youngsters is likely to increase the consumption rate of such products. Nowadays, consumers prefer sustainably sourced hand & facial cleansers to avoid skin rashes issues due to the usage of chemical-based ones. This aspect is likely to offer newer growth opportunities for the key companies in their facial cleanser manufacturing businesses.

• According to a surveyed report ‘Marketing Through Green Consumerism in Skincare Products,’ published by the International Journal of Trend in Scientific Research and Development (IJTSRD), in 2020, nearly 73% of the eco-conscious Indian consumer researched the environmental friendliness of their personal care products.  

Impact of COVID-19 on the Facial Cleanser Market

Nowadays, due to the COVID-19-related lockdown restrictions, companies face issues in supplying cosmetic and personal care products to their wholesale and retail channel partners. This factor has significantly posed challenges to the key companies in managing supply chain operations and impacted market growth.  Furthermore, the closure of beauty retailing shops & cosmetic stores and the shortage of raw material supplies due to such restrictions has lowered the product’s consumption rate.

However, growing awareness regarding maintaining health and well-being among the worldwide population supports market growth during the pandemic.

• For instance, Unilever Plc., a global consumer goods maker reported a 19.9% growth in its sales from skin cleansing products in the third quarter of 2020.

Key Insights

The report will cover the following key insights:

• The Increasing Prevalence of Facial Skin Diseases & Disorders – Facial Cleanser Market.


• The Growing Number of Beauty & Spa Clinics Using Skin Cleansers - Facial Cleanser Market.


• Overview of the Skin Care Cosmetic Market.


• Recent industry developments (Merger & Acquisition, Partnership, Expansion, and Product Innovation) - Facial Cleanser Market.


• Impact of COVID-19 - Facial Cleanser Market.

Regional Analysis

The general public is concerned about decreasing air quality due to excessive amounts of pollution released by companies, automobiles, and other pollutants, which is causing ailments such as skin inflammation and allergies. As a result, the growing demand for skin cleansing solutions such as facial cleansers is necessitated by the users' increased interest in solutions addressing such skincare problems.

• According to the World Air Quality 2020 report by IQAir, a Swiss air quality technology company, 37 of the 40 most polluted cities in the world are located in South Asia.

Furthermore, the increasing adoption of hygienic lifestyles necessitates the use of beauty cosmetics such as facial cleansers, thereby driving the region’s growth.

Key Players Covered

• Unilever PLC


• Godrej Consumer Products Ltd.


• The Procter & Gamble Company


• L’Oréal S.A.


• The Himalaya Drug Company


• Estee Lauder Company Ltd.


• Kao Corporation 


• Johnson and Johnson Services Inc.


• Estee Lauder Companies Inc.


• Shiseido Co. Ltd.

Facial Cleanser Market Segmentation Analysis

Analysis by Product Form

Gel cleansers are highly beneficial in revitalizing facial skin. Furthermore, in comparison to counterparts, cleansing gels are effective in unclogging pores and removing dead cells from the users’ skin surfaces. These factors make the gel segment generate considerable product revenues. Furthermore, increasing consumer demand for gel cleansers having hydration, antiseptic, and skin exfoliating capabilities is likely to support the gel segmental growth.

Analysis By Skin Type

The presence of a large number of people having normal skin tones and growing awareness regarding the skincare benefits of facial cleansers among them make the normal skin segment generate considerable product revenues. Nowadays, a large choice of skin care products is suitable for those with normal skin, resulting in the segment's dominance. These solutions, which address skin conditions such as eczema, dryness, and itching, are widely utilized by people with normal skin, increasing the segment's growth.

Analysis By Distribution Channel

Hypermarkets & supermarkets are expected to hold a major share of the worldwide facial cleanser industry due to instant product purchases and salesperson assistance in treating specific skin types. Furthermore, the segment's growth was bolstered by the increased availability of offers such as discounts, BOGO (Buy-One-Get-One), and cashback, which makes it exhibit a dominant segmental share.

Key Industry Developments

• December 2021: VIVALUI, a skincare products maker launched facial cleansing products for the U.S. men population.


• December 2021: VEGA, a popular beauty care products maker, released VEGA 3 in 1 and VEGA Cleansepro, an advanced facial cleansing product equipped with deep cleansing and exfoliation properties in an Indian market.