Facial Mask Market Size, Share & Industry Analysis, By Types (Clay Masks, Skin Masks, Sheet Masks, Peel-off Masks, Others), By Applications (Personal Usage, Beauty Salons, Spa Centers, Clinics), By Distribution Channels (Specialty Stores, Supermarkets and Hypermarkets, Drug Stores, Online) and Regional Forecast, 2024-2032

Facial masks are widely used as a daily routine skincare product which immensely gives benefits such as improved skin quality by providing nourishment, and hydration to the skin. Facial masks also improve facial tone and glory. Increasing air pollution, dust, smoke, and high temperatures across the globe can lead to skin itching and infection problems, which in turn has increased the demand for facial mask products. Facial masks are clinically advised skincare products that are essentially used in skincare specialty hospitals and clinics.

Nowadays, companies are keen to establish business relations with the drug stores and cosmetics stores to expand their cosmetics business and boost the revenue generation from the facial masks segment. Moreover, technology innovation plays an important role in shaping future demand as it involves boosting the overall quality of facial care products by incorporating various organic and naturally benefitting ingredients in the facial masks. For instance, in April 2020, Huda Kattan launched two skincare product lines of face masks and chin sculpting masks that are made up of Aloe Vera which moisturize and nourish the skin. 

Increasing incidences of skin related problems such as skin rashes, dark circles, oily skin, and skin aging problems, have given rise to the demand for facial mask products. According to the Health and Safety Executive, in the U.K. about 938 new individual cases of work-related epidermal skin diseases were raised in 2018. Rising awareness of hygiene and cleanliness among individuals has given rise to the demand for skincare products. Additionally, increasing incidences of skin aging also have fuelled the need for the anti-aging facial masks and are driving the market growth.

Moreover, the rising growth of the spa and salon stores is driving the consumption of facial mask products by the stores. Also, growing party and festival celebration trends across the globe coupled with increasing appearance consciousness by an individual increase the demand for skincare products. The factors such as ease of availability and usability of the various custom facial masks as well as changing lifestyles are prominently propelling the growth of the market. However, wide availability of the other skincare products such as serums, face cleansers, exfoliators, and others is anticipated to hamper the market growth.

Key Players Covered:

• Estee Lauder Inc.


• SK-II


• L’Oréal


• Laneige


• Glossier


• Sephora


• Olay


• Versed skin


• Himalaya


• Peter Thomas Roth


• Dr. Dennis Gross


• Murad


• Dermalogica


• SkinCeuticals


• Shiseido


• Lancôme


• Clarins


• Origins

Regional Analysis:

By geography, the facial mask industry is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Asia Pacific region is projected to hold a major share of the market owing to the large presence of prominent companies such as Laneige, Pechoin Co. Ltd., Teatree care solutions, Shiseido, and many others in the countries such as South Korea, Japan, China, and India. Moreover, the presence of the large customer base in the Asia Pacific region results in the increasing consumption of the facial masks products in the region. According to the Journal of Clinical & Cosmetic Dermatology, the Asia Pacific region consists of a large consumer base for the facial masks where the region accounted for nearly 63% of the global facial mask’s annual sales in 2019.

North America region is expected to grow at a faster rate because of the increasing spread of the spa centers in countries such as the United States, and Canada. According to the International Spa Association, in 2017, a total of 1,080 new spa openings took place in the United States adding a 5.1% rise in the number of spa centers. Moreover, increasing skin related problems such as skin itching, rashes, oily skin are likely to propel the demand for the facial mask’s products in the region. According to the American Skin Association, as of 2019, more than 100 million Americans are afflicted by skin diseases.

The European region is primarily driven by the rising number of beauty salons and barbershops in the region. For instance, a total of 495 numbers of beauty salons has increased in the U.K by May 2018 as compared to 388 in 2017. Also, the presence of a higher-income group of people in the region is driving the demand for cosmetics products.

Facial Mask Market Segmentation Analysis

By Types 

By types, the facial mask market is segmented into clay masks, skin masks, sheet masks, peel-off masks, and others such as thermal heating masks, and natural ingredients masks. Sheet masks segment is expected to hold a major share of the market as sheet masks category is considered as the most effective type of facial masks that are available for the various skin types and can be used for all sorts of skin problems.

By Applications 

Based on applications, the facial mask market is segmented into personal usage, beauty salons, spa centers, and clinics. Spa centers segment expected to dominate the market as facial masks are extensively used in spa clinics for the skin-related treatments.

By Distribution Channel

Based on the distribution channel, the facial mask market is segmented into specialty stores, supermarkets and hypermarkets, drug stores, and online. Supermarkets and hypermarkets segment is expected to hold a major share of the market owing to the availability of the large variety of the branded facial cleansing products at a single place along with the provision of the attractive discounts and coupons by the stores which results into the increasing sale of the various beauty product categories.

Key Industry Developments

• In August 2017, Yellow Wood Partners, a US-based consumer brand firm has acquired Freeman Beauty to increase the brand presence in the facial masks and dry shampoo categories.


• In July 2019, Korean beauty brand Aloisia Marie launched a signature skincare products collection of high performing 7 days skincare sheet masks that are made up of active ingredients to provide herbal skincare solution.