Feed Pigments Market Size, Share and Industry Analysis, By Type (Carotenoids, Curcumin, Caramel, Spirulina and Others), By Source (Natural and Synthetic), By Livestock (Poultry, Swine, Ruminants, Aquatic Animals, and Others), and Regional Forecast, 2024-2032

Feed pigments are additives mixed into animal feed to influence the coloration of the final animal product humans consume. Consumers often associate the color of animal products with freshness, quality, and nutritional value. Feed pigments help enhance the natural colors, making them more visually attractive to consumers, potentially leading to higher sales for producers. The global population is rising, and with it comes an increasing demand for animal protein sources such as meat, poultry, and fish. This rising demand compels livestock industry manufacturers to produce more, and feed pigments can play a role in enhancing the overall health and productivity of animals.

Consumers are increasingly becoming health-conscious and prefer clean-label products, leading to a growing demand for natural feed pigments derived from plants and vegetables. Regulatory bodies also play a role by setting guidelines for the use of feed additives, ensuring the use of feed additives, and ensuring animal safety and quality of animal products. Manufacturers are constantly developing new pigments that comply with these evolving regulations and meet the rising demand.

Key Insights

The report covers the following key insights:

• Overview of the Feed Pigments Market


• Supply Chain and Regulatory Analysis


• Drivers, Restraints, and Opportunities


• Impact of COVID-19 on the Global Feed Pigments Market


• Key Developments

Segmentation

Analysis by Type

By type, the market is segmented into carotenoids, curcumin, caramel, spirulina and others. The carotenoids segment is anticipated to hold a major share of the global market. Consumers are increasingly health-conscious and prefer natural ingredients in their food products. Carotenoids, being naturally derived from plants and vegetables, align well with this trend of “clean-label” products. Carotenoids not only enhance the color of animal products but also offer additional health benefits for the animals themselves. Carotenoids encompass a broad range of pigments with varying colors, making them suitable for different applications. For instance, beta-carotene is used for enhancing the yellow color of egg yolks and chicken skin, while astaxanthin contributes to the reddish hue of salmon flesh.

The curcumin segment is expected to grow considerably over the forecast period. Curcumin possesses various properties that could be beneficial for animals, including anti-inflammatory properties, improving animal health and the need for antibiotics,  and antioxidant properties, which help combat oxidative stress in animals, potentially improving their overall health and performance.

The caramel segment is expected to grow at a moderate pace over the forecast period. Caramel for use as a feed additive is generally recognized as safe (GRAS) in many regions, which simplifies the regulatory process for manufacturers compared to some synthetic pigments.

Analysis by Source

By source, the market is bifurcated into natural and synthetic. The synthetic segment is anticipated to hold a major share of the global market. Synthetic pigments are generally cheaper to produce compared to natural pigments, making them a more affordable option for feed manufacturers, especially in price-sensitive regions.

The natural segment is projected to grow at a high CAGR over the forecast period. Consumers are more interested in the origin and sustainability of the food they consume. Natural feed pigments often sourced from plants align with these concerns as they are generally considered more sustainable and transparent compared to synthetic pigments.

Analysis by Livestock

By livestock, the market is segmented into poultry, swine, ruminants, aquatic animals, and others. The poultry segment is expected to hold a major share of the global market. Chickens are often associated with the color of their skin and egg yolks with freshness and quality. Feed pigments enhance these natural colors, making poultry products more visually appealing. Poultry meat is a popular protein source due to its affordability, versatility, and perceived health benefits. This rising demand leads to a larger market for feed pigments used in poultry production.

The aquatic animals segment is expected to grow significantly over the forecast period. The color of fish flesh, particularly salmon and shrimp, significantly impacts its market value. Feed pigments such as carotenoids, astaxanthin, and others help enhance the natural pigmentation of these aquatic animals making them more visually appealing to consumers and fuel the market growth.

Regional Analysis

The global market is geographically segmented into North America, Europe, Asia Pacific, South America, and the Middle East and Africa.

Asia Pacific is expected to account for the largest proportion of the global feed pigments market. The region has a rapidly growing population with a rising middle class, leading to a significant increase in demand for animal protein sources such as meat, poultry, and fish. Feed pigments enhance the visual appeal of these products, making them more attractive to consumers.

Europe is anticipated to expand with a significant growth rate in the coming years. Stringent regulations in Europe regarding animal feed additives ensure animal safety and the quality of animal products. This focus on safety fosters consumer confidence in animal products raised using compliant feed pigments. The region also has a well-established feed additives market, with a focus on high-quality and compliant feed pigments.

Key Players Covered

The report includes the profiles of key players, such as BASF SE, Royal DSM N.V., Kemin Industries,  Nutrex NV, Synthite Industries Pvt. Ltd, D.D. Williamson & Co. Inc., Behn Meyer Holding AG, Guangzhou Leader Bio-Technology Co. Ltd., Novus International, Inc., and Phytobiotics Futterzusatzstoffe GmbH.

Key Industry Developments

• In February 2021, EW Nutrition, a global provider of customer-focused solutions for improved animal production through nutrition, acquired the Feed Quality and Pigments business from Novus International, Inc. The acquisition gave EW Nutrition ownership of a production facility in Constantí, Spain.