Food Authenticity Market Size, Share & Industry Analysis by Target Testing (Meat Speciation, Country of Origin and Aging, Adulteration Test, and False Labelling), By Technology (PCR(Polymerase Chain Reaction)Based, Liquid Chromatography-Mass Spectrometry, Isotope Method, Immunoassay-Based/Elisa (enzyme-Linked Immunosorbent Assay), and Others), By Food Tested (Meat & Meat Products, Dairy & Dairy Products, Cereal, Grain, and Pulse, Processed Food, and Others), and Regional Forecast till 2032

The global food authenticity market has significantly expanded as consumers become more concerned about the quality and integrity of the food they consume. The growing instances of food fraud and adulteration enhance the importance of food authenticity testing globally. According to the U.S. Food and Drug Administration, nearly 33% of imported food samples have been rejected due to adulteration. According to the International Food Safety Network Consumers, global food safety incidents have increased by nearly 40% between 2017 to 2021. Therefore, consumers are seeking appropriate transparency and packaging information, which assures product quality and safety. This heightened demand has led to advancements in food authenticity testing technologies, creating a dynamic market that is rapidly evolving to meet these consumer expectations.

FOOD AUTHENTICITY MARKET DRIVER

Increasing Awareness of Food Safety will Drive the Market Growth

The food authenticity market is the rising consumer awareness about food fraud and safety. High-profile cases of food fraud, such as the 2013 European horsemeat scandal, have made consumers more alert during purchasing food products. Therefore, the demand for stringent testing and verification processes is increasing globally. Consumers are now more vigilant and demand assurance that the food they purchase is safe and accurately labeled. This shift in consumer behavior has pushed manufacturers and regulators to adopt more sophisticated testing methods to ensure food authenticity. Polymerase Chain Reaction (PCR)-based testing has become widely adopted due to its accuracy in detecting species-specific DNA, which is crucial for meat speciation tests.

Additionally, the globalization of the food supply chain has made it more difficult to track and verify the origin of food products, further driving the need for advanced testing solutions that can trace food back to its source, ensuring compliance with country-of-origin labeling requirements.

FOOD AUTHENTICITY MARKET RESTRAINT FACTOR

Required Financial Investment and Skilled Labor Force to Restrict the Market Growth Trajectory

Despite the growing demand, the market faces significant challenges. One of the main restraints is the high cost associated with advanced testing technologies. Small and medium-sized enterprises (SMEs) often find it difficult to invest in these expensive testing methods, which can limit their ability to verify the authenticity of their products. For example, Liquid Chromatography-Mass Spectrometry (LC-MS), while highly effective in detecting food adulteration, requires substantial financial investment in equipment and skilled personnel. This financial barrier can restrict the widespread adoption of such technologies, particularly in developing regions where budget constraints are more pronounced.

FOOD AUTHENTICITY MARKET OPPORTUNITY

Government Investment and Policies to Drive the Market in the Upcoming Years

The market presents numerous opportunities, particularly in the development of cost-effective and rapid testing methods. As consumer demand for transparency continues to rise, there is a growing market for innovative technologies that can offer accurate results at a lower cost. Furthermore, government authorities are establishing R&D centers to develop novel technologies. In October 2024, the Central Institute of Fisheries Technology, an organization established by the government of India, declared a Centre of Excellence in Food Authenticity under the ICAR-NASF Foodomics Project in collaboration with Waters India Pvt. Ltd. It will advance the food authentication research and quality assurance in India. Such developments in emerging economies are slated to drive the market in the near future.

SEGMENTATION

By Target Testing	By Technology	By Food Tested	By Region
Meat Speciation Country of Origin and Aging Adulteration Test False Labelling	PCR (Polymerase Chain Reaction) Based Liquid Chromatography-Mass Spectrometry Isotope Method Immunoassay-Based/Elisa (Enzyme-Linked Immunosorbent Assay) Others	Meat & Meat Product Dairy & Dairy Product Cereal, Grain, and Pulse Processed Food Others	North America (U.S., Canada, and Mexico) Europe (Germany, France, Italy, U.K. Spain, Russia, and the Rest of Europe) Asia Pacific (China, Japan, India, Australia, and the Rest of Asia Pacific) South America (Brazil, Argentina, and the Rest of South America) Middle East & Africa (UAE, South Africa, and the Rest of the Middle East & Africa

KEY INSIGHTS

The report covers the following key insights:

• Overview of the Food Authenticity Market


• Drivers of the Food Authenticity Market


• Benefited By COVID-19 on the Food Authenticity Market


• Recent Investments in the Food Authenticity Industries


• Product Launched by the key Market Player

ANALYSIS BY TARGET TESTING

Based on target testing, the market is divided into meat speciation, country of origin and aging, adulteration test, and false labelling.

The meat speciation segment holds a leading market share, driven by the high demand for accurate verification of meat products' species composition. Increasing meat-related food illnesses across the world are primarily driving the meat speciation tests. According to the European Food Safety Authority, the U.S. and U.K. reported 335 cases of Salmonella Enteritidis in chicken meat and chicken meat products. Such instances will drive the meat speciation segment growth.

The adulteration testing segment is projected to expand at the highest CAGR during the forecast period. The increasing incidents of food adulteration, particularly in packed or processed food products, including olive oil, honey, and dairy, have driven the demand for advanced testing methods. Isotope ratio mass spectrometry (IRMS) and liquid chromatography-mass spectrometry (LC-MS) are increasingly being used to detect adulteration in these products, as they can identify subtle differences in composition that indicate adulteration.

ANALYSIS BY TECHNOLOGY

Based on technology, the market is divided into PCR (Polymerase Chain Reaction)-based, liquid chromatography-mass spectrometry, isotope method, immunoassay-based/Elisa (enzyme-linked immunosorbent assay), and others.

The PCR-based testing segment leads the food authenticity market, primarily due to its reliability and accuracy in detecting specific DNA sequences. This technology is widely used for meat speciation, detecting genetically modified organisms (GMOs), and verifying the authenticity of various food products. The precision and efficiency of PCR-based methods make them indispensable in ensuring food authenticity, particularly in high-stakes industries such as meat and dairy.

LC-MS technology is one of the fastest-growing segments of the market. This technology is one of the most preferred technologies for detecting food adulteration and verifying the authenticity of complex food matrices. Its ability to provide detailed information about the chemical composition of food products makes it highly effective in identifying adulterants and verifying the authenticity of high-value products. As the technology becomes more accessible and cost-effective, its adoption is expected to increase, particularly in regions where food fraud is a significant concern.

ANALYSIS BY FOOD TESTED

Based on food tested, the market is divided into meat & meat products, dairy & dairy products, cereal, grain, and pulse, processed food, and others.

The meat and meat products segment represents the leading segment in the food authenticity market, driven by the high demand for species verification and the prevention of food fraud. The importance of accurate labeling and consumer trust in meat products has led to the widespread adoption of advanced testing methods, particularly PCR-based testing. High meat and poultry production per capita consumption in developed countries will further drive the segment demand over the upcoming years.

The dairy products segment is anticipated to depict the highest CAGR during the forecast period. Consumers are concerned about the purity and origin of dairy products. The rise in dairy adulteration cases, such as the dilution of milk with water or the addition of non-dairy fats, has driven the need for advanced testing methods. ELISA and LC-MS are among the technologies gaining popularity in this segment, as they offer reliable and accurate detection of adulterants and ensure the authenticity of dairy products

ANALYSIS BY REGION

Based on region, the market has been studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America is the leading market of the global food authenticity testing market. Increased consumer awareness and strict regulations by the FDA and USDA drive the demand for advanced testing methods such as PCR and LC-MS, particularly in the meat and dairy sectors. Government authorities' focus on controlling rising food fraud incidents has further heightened the focus on ensuring food quality and authenticity.

Asia Pacific is one of the fastest growing region for the food authenticity market. The implementation of food safety rules, regulations and close monitoring activities of regulatory authorities has encouraged the adoption of more reliable testing methods such as ELISA and IRMS. This growth is supported by collaborations between Asian food producers and international testing companies, enhancing food safety and authenticity standards.

KEY MARKET PLAYERS

• Eurofins Central Analytical Laboratories (U.S.)


• Fera Science Ltd (U.K.)


• ALS Limited (Australia)


• Eurofins Scientific (Luxembourg)


• Intertek Group plc (U.K.)


• LGC Group (U.K.)


• SGS SA (Switzerland)


• Bureau Veritas (France)


• Merieux NutriSciences (U.S.)


• Campden BRI (U.K.)

KEY INDUSTRY DEVELOPMENT

• In August 2024, the National Research and Innovation Agency (BRIN), developed a nuclear technology for food authentication and food traceability.


• In March 2024, Bia Analytical Ltd, a U.K.-based food authentication solution provider, collaborated with trinamiX Group, a global technical service offering company, to launch its new portable food authenticity testing service for all supply chain stakeholders, including producers, suppliers, auditors, distributors, and retailers.