Fresh Strawberry Market Size, Share & Industry Analysis, By Type (June Bearing, Ever bearing, Day-neutral), By Category (Organic, Conventional), By Application (Food and Beverage [Dairy, Confectionery, Beverages, Bakery, Condiments] Cosmetics and Personal Care) And Regional Forecast, 2024-2032

Strawberry is a low-growing herbaceous plant belonging to rosaceae family. The fresh strawberry market is mainly driven by its wide incorporation in various processed foods such as shortcake and pastries. Fresh strawberry is rich in vitamins, fibres, and antioxidants due to which it is also utilized in many cosmetics and personal care products. Fresh strawberries are a sodium-free, fat-free, cholesterol-free, low-calorie food and is considered to be a potent fruit in lowering cholesterol and blood pressure. The consumers are shifting towards plant-based foods due to the numerous health benefits associated with consuming fresh fruits and vegetables, which in turn has impetus the fresh strawberry market growth.

Fresh strawberries are widely utilized in many functional drinks to increase its nutritional contents and enhance its flavour and texture. The rise in consumption of functional food and drinks has boosted the fresh strawberry market. The fast-paced lifestyle of the consumers and the increasing working population has led to an increase in consumption of convenience foods and functional foods/drinks. The manufacturers are introducing innovative products utilizing fresh strawberries to suffice the growing demand of the consumers which positively aids in its market growth.

The rising consumers demand for superfoods due to their high nutritional content to suffice the daily intake of essential nutrients is a major factor that drives the global fresh strawberry market. The consumers growing interests towards leading a healthy lifestyle coupled with the abundant presence of nutrients in strawberries and its flavourful taste has led to its wide incorporation in various processed foods. Moreover, the growing food processing industry has also contributed in its market growth. The growing e-commerce supply channels and strong food supply chain has made it easily available to the consumers which fuel its market growth.

The seasonal dependency for procuring the fresh strawberries is one of the major factors that hamper its market. Further, the strawberries are grown in only some countries like the U.S., Spain and Turkey which are then transported to the other regions, thus leading to increase in the overall price of the end products due to taxes and transportation charges.  This has restrained its market growth. The perishability of fresh strawberries is much higher and are comparatively less shelf-stable than the canned or preserved ones which also impedes its market growth.

Key Players Covered:

The key companies operating in the global fresh strawberry market are, Dole Food Company Inc., Göknur Gıda, Fresgarrido, Mirak Group, Naturipe Farms, LLC, KORRA, BERRY GARDENS, Keelings and Driscoll's.

The global fresh strawberry market is segmented by type, category, application, and geography. The June bearing strawberry type segment is accounting for the major share as it is mainly cultivated and has abundant availability for commercial use. June bearing strawberries are extremely popular due to their excellent fruit quality, sweet juicy texture and wide production. The everbearing strawberry is also gaining traction as it can easily be cultivated in small spaces such as in-home gardens along with being very delicious.

The organic fresh strawberry segment is leading owing to the consumers’ inclination towards organic and clean-label products as they are free from any synthetic pesticides and fertilizers. The organic products are perceived to be healthier than the conventionally grown products as they do not contain any sort of harmful components.

The food and beverage segment is accounted for holding the major share in the market due to the wide utilization of fresh strawberries in various food products and beverages. The dairy segment is leading as fresh strawberries are incorporated in various dairy products such as smoothies, flavoured yogurts, milkshakes, cottage cheese and others. The dairy sectors is followed by bakery and condiments as fresh strawberries are used in various cakes and pastries to enhance its aesthetic appeal and flavour. Condiments segment utilize the fresh strawberries for making sauces, jellies and jams.

Regional Analysis:

North America is the fastest-growing market for fresh strawberry owing to its widespread cultivation in the U.S. which is among the major producer of strawberry in the world. The raw material abundance and its broad availability play a major factor in driving the regional market. The gradual strengthening of the supply chain aids in the easy raw material availability to the end-user application industries for manufacturing various processed food products. This further fuels its regional market.

Europe is anticipated to witness significant growth in the upcoming years as strawberries are the most popular summer soft fruit in the region. Italy, Germany and the U.K are among the highest strawberry consuming countries in the region which aids in its sales performance. The strawberry growers are adopting new technologies for increasing their production capacities such as using protected horticulture, plastic tunnels, glass greenhouses and others. Thus, driving the regional market growth.

Asia Pacific region is expected to observe substantial growth in the foreseeing years due to the increase in per capita consumption of fresh strawberry. The growing population is a macro-economic factor that drives the regional market. Many processed food manufacturers are setting up their production base in the region due to the presence of potential markets like China, Japan and India. The easy availability of raw material and labour has nudged the manufacturers to establish their bases that propels the regional market growth.

Segmentation

Key Industry Developments

• In May 2020, Perfect Day, Inc. in collaboration with Smitten ice cream San Francisco launched “N’Ice Cream” a vegan ice cream brand in four new flavours Brown Sugar Chocolate, Fresh Strawberry, Coconut Pecan, and Root Beer Float. The product has same nutritional value and taste just like the dairy ice cream.


• In March 2020, HP HOOD LLC, a cottage cheese manufacturing company launched new sweet and savoury flavours-blueberry, strawberry, cracked pepper, chive, pineapple and country style cottage cheese.