Frozen Fruits Market Size, Share, and Industry Analysis By Form (Whole and Cut), By Fruit Type (Berries, Citrus Fruits, Melons, Mangoes, and Others), By Distribution Channel (Retail and Food Service), and Regional Forecast, 2024-2032

Consumers today lead increasingly busy lives and frozen fruits offer a convenient solution for incorporating fruits into their diets. Frozen fruits require no preparation, possess a longer shelf life, and are readily available throughout the year. Hence, the demand for frozen fruits is growing steadily among the consumers. The growing popularity of healthy snacking further propels the demand for the product. Manufacturers are responding to this trend and launching innovative products.

• For instance, in March 2024, trüfrü, a frozen snack brand, launched frozen fruit snacks in the U.K. market. The new products included raspberries in white and dark chocolate, strawberries in white and milk chocolate, and pina colada pineapple in white chocolate and coconut.

Frozen fruits are packed with several nutrients, such as minerals, vitamins, and antioxidants. The flash-freezing process used in preservation helps retain most of these nutrients compared to some fresh fruits that lose nutrients during transportation and storage. The growing demand for frozen fruits led manufacturers to expand their market reach and invest in new facilities to meet the rising demand.

• For instance, in December 2023, Valio Ltd, a Finnish manufacturer of dairy products, invested more than USD 10 million to construct a new preprocessing facility at the Suonenjoki production plant’s old freezer storage. The new facility would enhance the preprocessing of frozen berries, other fruits, herbs, and vegetables, as well as increase production and raw materials management.

The COVID-19 pandemic heightened awareness of health and immunity. Since frozen fruits retain many nutrients and have a long shelf life, there was an increased demand for the product.

Key Insights

The report covers the following key insights:

• Overview of the Frozen Fruits Market


• Supply Chain and Regulatory Analysis


• Drivers, Restraints, and Opportunities


• Impact of COVID-19 on the Global Frozen Fruits Market


• Key Developments

Segmentation

Analysis by Form

The whole segment is expected to hold a major share of the global market. Whole frozen fruits offer great versatility to consumers as they can be into smoothies or enjoyed on their own as a healthy snack. Whole frozen fruits undergo minimal processing, which attracts consumers who seek natural and less-processed options. Moreover, whole frozen fruits are more economical compared to pre-cut ones, which makes them an affordable option and accessible to a large number of consumers.

The cut fruit segment is expected to grow significantly over the forecast period. Cut frozen fruits are perfectly suited for applications such as baking in muffins, breads, and crumbs, making fruit salads, or adding them to yogurt parfaits. Manufacturers are launching innovative products and showcasing them in international events to grow brand awareness and product sales. For instance, in October 2022, Galina Agrofreez, one of the largest producers of frozen fruits and vegetables in Egypt, showcased its frozen strawberries at the SIAL Paris 2022. The product is grown on the company’s farms and is available whole, diced, in halves, or chunks forms.

Analysis by Fruit Type

The berries segment is expected to hold a major share of the global market. Berries are a popular choice due to their vibrant colors, tart and sweet flavors, and potential health benefits. Frozen berries offer a solution to the seasonality of fresh berries. They are readily available throughout the year, ensuring consistent taste and quality. Frozen berries are also available to consumers who live in regions where fresh berries are not readily available or expensive during off-seasons. The increasing number of new product launches also fuel the segment growth. For instance, in May 2020, Aussie Frozen Fruit, an Australian company, launched frozen fruits across 1000 Woolworths stores nationally. The new products included frozen mixed berries, blueberries, and other fruits.

The tropical fruit segment is expected to grow significantly over the forecast period. Fruits such as mangoes offer a distinct tropical flavor that is sweet and slightly tart, appealing to a wide range of consumers. Frozen tropical fruits boast impressive versatility as they can be enjoyed on their own, blended into smoothies or tropical-inspired desserts.

The citrus fruits segment is expected to grow considerably over the forecast period. Citrus fruits are well-known for their high vitamin - C content, which is essential for immune function and overall health. This aligns with the growing focus on incorporating healthy and immune-boosting ingredients into diets.

Analysis by Distribution Channel

The food service segment is expected to grow significantly over the forecast period. Frozen fruits offer a convenient and efficient solution for restaurants, cafes, and other food service establishments. Moreover, frozen fruits have a longer shelf life compared to fresh fruits, minimizing spoilage and food waste in food service operations.

The retail segment is expected to hold a major share of the global market. Retail segments include supermarkets/hypermarkets, specialty stores, online channels, and others. Brick-and-mortar stores offer a familiar and accessible way for consumers to purchase frozen fruits. This widespread availability is a major advantage for the retail segment.

Analysis by Region

North America is expected to hold a major share of the global frozen fruits market. North American consumers have a strong preference for convenient and time-saving food options. Frozen fruits align perfectly with this need, offering readily available and easy-to-prepare ingredients for various recipes and snacks. The growing focus on healthy snacks in the region is the major driver for the frozen fruit market. North America also boasts a well-established infrastructure for frozen food distribution and storage. Manufacturers are also adopting strategies to expand the facilities and emerge as leaders in the market. For instance, in November 2021, Nature's Touch Frozen Foods, a supplier of frozen fruits and vegetables in the U.S. and Canada, invested USD 40.3 million to build a new facility in Warren County. The company would establish a 126,000-square-foot facility to increase the production of frozen fruits and vegetables in the region.

Key Market Players

The report provides the profiles of key players such as Stahlbush Island Farms, Wyman's, AGRANA Group, Windmill Hill Fruits Ltd., Home Roots, Ardo Group, Nature's Touch, Frozen Fruits International, Birds Eye Foods, Inc., and Dole Packaged Foods LLC.

Key Developments

• In November 2023, Golden West Food Group, a premium manufacturer and distributor of high-quality fine food products, partnered with The Hershey Company to launch Hershey’s Frozen Fruit. The new product contains real frozen fruit with chocolate. It is available in four varieties, including Reese’s frozen fruit banana slices, Hershey’s Cookies ‘N’ Creme frozen fruit strawberries, Hershey’s White Creme & Milk Chocolate frozen fruit blueberries, and Hershey’s White Creme & Milk Chocolate frozen fruit raspberries.


• In October 2023, Nature's Touch, one of the leaders in the frozen organic and conventional fruit industry, acquired certain assets of Sunrise Growers, SunOpta Inc.'s frozen fruit operations. The acquisition helped the company to provide high-quality, affordable frozen fruits and other products across Canada and the U.S.