Grapeseed Oil Market Size, Share and Industry Analysis by Nature (Organic and Conventional), Analysis by Application (Food Industry, Cosmetics and Personal Care, Healthcare and Supplements, and Others) and Regional Forecast, 2024-2032

The global grapeseed oil market is driven by the growing demand for healthy and sustainable food products, as well as the growing popularity of grapeseed in the cosmetics and personal care industries. Consumers are increasingly prioritizing healthy food choices and grapeseed oil is perceived as a healthy alternative to other cooking oils due to its high smoke point, making it suitable for high-heat cooking. According to the National Library of Medicine, grapeseed oil has a high smoke point of 216 °C or 421 °F. The oil’s monosaturated fatty acid content further offers potential heart-health benefits.

Grapeseed oil is a popular ingredient in skincare products owing to its lightweight structure, moisturizing properties, and anti-inflammatory properties. The grapeseed is incorporated in lotions, creams, and hair care products, contributing to the market growth. Furthermore, grapeseed oil is a byproduct of winemaking, making it a sustainable choice compared to other oils that require dedicated cultivation. Grapeseed oil aligns perfectly with the trend toward natural and minimally processed ingredients and resonates with environmentally conscious consumers. 

Key Insights

The report covers the following key insights:

• Overview of the Grapeseed Oil Market


• Market Dynamics


• Drivers, Restraints, and Opportunities


• Impact of COVID-19 on the Global Grapeseed Oil Market


• Key Developments

Segmentation

Analysis by Nature

The conventional segment is expected to hold a major share of the global market. Conventional grapeseed oil is generally less expensive compared to organic ones, making it affordable and accessible to a wide range of consumers. Moreover, conventional methods for grapeseed oil extraction are well-established and efficient, contributing to lower production costs compared to organic methods, which might involve stricter regulations and controls. Conventional oil is also widely available in supermarkets, grocery stores, and online channels, making it a convenient choice for consumers.

The organic segment is expected to grow significantly over the forecast period. Organic grapeseed oil is often positioned as a premium product, potentially using grapes grown without synthetic fertilizers or pesticides. This caters to consumers willing to pay a bit more and focus on health and well-being. The organic segment caters to a specific niche of health-conscious consumers prioritizing organic and clean products.

Analysis by Application

The cosmetics and personal care segment is expected to hold a major share of the global market. Grapeseed oil’s lightweight texture makes it a perfect choice for lotions and facial creams. It absorbs easily without leaving a greasy residue which is a major advantage for various skin types. Furthermore, grapeseed oil’s compatibility with various other cosmetic or skincare ingredients allows it to be used in diverse formulations. Manufacturers are incorporating the oil in various cosmetic and personal care products and launching them in the market. For instance, in June 2022, Krave Beauty, LLC, a skincare brand, launched Makeup Re-Wined, a transforming jelly oil cleanser. The new jelly oil consists of sustainably sourced grapeseed oil, which is the key ingredient present in the product.

The food industry segment is expected to grow considerably over the forecast period. Increased media attention and marketing efforts are raising consumer awareness of grapeseed oil’s potential health benefits and culinary applications, leading to a rise in its use in home cooking. Grapeseed’s neutral taste makes it a versatile ingredient for various culinary applications such as salad dressings, marinades, baking, and others.

Analysis by Region

North America is expected to hold a major share of the global grapeseed oil market. North America has well-established grapeseed brands such as Salute Santé, Conn Oils LLC, Pompein, and Monini, and it has strong brand loyalty among consumers. Consumers in the region are increasingly focusing on healthy food choices, and grapeseed oil aligns with this trend due to its perceived health benefits. The oil’s versatility in food applications and its neutral taste further increases its demand in the North American region. Grapeseed is also finding growing applications in skincare products, further fueling its market growth . For instance, in September 2021, Lula, a new CBD-based beauty brand, launched a new hand and body lotion range. The new products contain grapeseed oil as well as other essential oils that offer calming moisture to the skin.

Europe is expected to grow significantly over the forecast period. The rising disposable income and high living standards in the region are likely to drive the robust market growth in the region. Moreover, the rising demand for chemical-free cosmetics has led manufacturers to develop products with natural oils such as grapeseed oil. For instance, in February 2022, OLVEA Group, one of the leading suppliers of vegetable and fish oils, launched a new grapeseed oil, upcycled from byproducts of winemaking. The new product is 100% natural and has been approved by COSMOS ( Natural and Organic Certification For Cosmetics). It is used in personal care applications.

Key Market Players

The report includes the profiles of key players such as OLVEA Group, BORGES AGRICULTURAL & INDUSTRIAL EDIBLE OILS, S.A.U., Tampieri, Mediacovrac, Gustav Heess Oleochemische Erzeugnisse GmbH, Salute Santé, Alvinesa Natural Ingredients, Henan Province Kunhua Biological Technology Co., Ltd., VedaOils, and Costa d'Oro.

Key Developments

• In March 2023, Alvinesa Natural Ingredients, a “circular economy” leader in sustainable plant-based ingredients, partnered with Azelis, a specialized food ingredient and nutraceutical innovator, to expand Alvinesa’s footprint to India, Vietnam, and South Korea. The expansion would open a new market for Alvinesa’s sustainable plant-based ingredients, such as grapeseed oil.