Hamburger Market Size, Share, and Industry Analysis, By Type (Cheese, Chicken, Beef, Pork, and Others), By Distribution Channel (Takeout and Dine-in), and Regional Forecast, 2024-2032

Hamburgers have transcended borders to become a globally recognized and loved food. Their familiar taste, convenience, and affordability make them a menu favorite across cultures. Busy lifestyles and increasing urbanization have led to a rising preference for quick and convenient meal options, such as hamburgers, which can be easily consumed on the go. Rising disposable incomes benefit the food service segment of the hamburger market, where restaurants can offer premium burgers and experiences.

The hamburger industry is constantly evolving. Restaurants are whipping up exciting new flavor combinations, introducing premium ingredients, and experimenting with alternative burger patties, further fueling the product demand. Multinational fast-food chains such as McDonald's, Burger King, and Subway have expanded into emerging markets, increasing the global demand for hamburgers. The expansion of multinational fast-food chains has led to increased competition in the market, driving innovation and better offerings to attract and retain customers. For instance, in February 2024, McDonald's Corporation, an American multinational fast food chain, revamped its McDonald’s hamburgers nationwide. The latest move revamped burgers, including double cheeseburgers, McDonald’s classic hamburgers, McDouble burgers, and others. The newly revamped burgers were available in Canada, Australia, and Belgium.

Consumers are increasingly seeking healthier and more sustainable food options, leading to rising demand for plant-based and vegetarian diets. The popularity of vegan and vegetarian diets has prompted many restaurants, hotels, and fast-food chains to offer meat-free hamburger options. For instance, in May 2021, Tyson Foods Inc., an American multinational corporation, launched plant-based hamburgers and sausages.

Key Insights

The report covers the following key insights:

• Overview of the Hamburger Market


• Supply Chain and Regulatory Analysis


• Drivers, Restraints, and Opportunities


• Impact of COVID-19 on the Global Hamburger Market


• Key Developments

HAMBURGER MARKET SEGMENTATION ANALYSIS

Analysis by Type

By type, the market is divided into cheese, chicken, beef, pork, and others.

The cheese segment is anticipated to hold a major share of the global market. Cheese adds a unique flavor and texture to hamburgers, enhancing their overall taste and appeal. This quality factor contributes significantly to the popularity of cheese in hamburgers. Cheese offers a wide range of options, from cheddar to mozzarella, allowing consumers to customize their hamburgers to suit their preferences, driving the demand for cheese in hamburgers.

The beef segment is projected to grow at a high CAGR over the forecast period. Beef hamburgers are a staple in many countries, and consumers have a strong preference for them due to their taste and quality. The introduction of new and innovative beef hamburger products, such as premium and gourmet options, has contributed to the segment's growth.

The chicken segment is expected to grow considerably over the forecast period. Chicken meat has a milder, more neutral flavor than beef, which is attributed to the lower levels of myoglobin in chicken. Chicken burgers are generally lower in calories, fat, and cholesterol compared to beef burgers, making them a healthier option for some consumers.

Analysis by Distribution Channel

By distribution channel, the market is bifurcated into takeout and dine-in. The dine-in segment is expected to hold a major share of the global market. Consumers are seeking more dining experiences and are willing to pay a premium for high-quality food and service, which is driving the growth of the dine-in segment. There is an increasing focus on premium and gourmet burger offerings, with unique flavors, high-quality ingredients, and artisanal preparations. This trend is driven by consumers seeking more sophisticated dining experiences.

The takeout segment is expected to grow significantly over the forecast period. The rise of digital platforms and online ordering has made it easier for consumers to access takeout services, further contributing to the segment's growth. Moreover, the proliferation of food delivery services, such as Just Eat, Grubhub, and Uber Eats, has expanded the reach and accessibility of takeout options, making it easier for consumers to order and receive their preferred meals.

Regional Analysis

The global market is geographically segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa. North America is expected to account for the largest proportion of the global hamburger market. Hamburgers are a staple in North American cuisine, with a long history of popularity. Consumers in the region have a strong affinity for the product, driving demand and contributing to the market's growth. The region is home to several multinational fast-food chains, such as McDonald's, Burger King, and Wendy's, which have a significant presence and contribute to the market's size and growth. The region's strong economy and high disposable income have enabled consumers to afford hamburgers and other fast-food options, driving demand and contributing to the market's size.

Asia Pacific is expected to grow at a high CAGR over the forecast period. The region's growing middle class and increasing consumer spending power have led to an increase in demand for premium and gourmet hamburger options, driving market growth. The adoption of digital platforms and innovative technologies, such as mobile ordering and self-service kiosks, has enhanced the customer experience and increased efficiency in the hamburger market.

Key Players Covered

• McDonald's Corporation


• KFC Corporation


• Subway IP LLC


• Burger King


• Domino Pizza


• Wendy’s


• Nation's Giant Hamburgers


• Big Smoke Burger


• Sonic Corporation.

Key Industry Developments

• In April 2024, Raydiant, one of the leading providers of in-location experience solutions, partnered with Nation's Giant Hamburgers, a prominent chain in San Francisco. The collaboration represented a significant step in Nation's Giant Hamburgers to enhance the dining experience through modern technology.


• In December 2023, Good Burger, a Spanish restaurant chain, launched two limited-edition hamburgers, including the Raclette and the Truffle.