Hard Seltzer Market Size, Share and Analysis By Flavour (Cherry, Grapefruit, Mango, Lime, Others), By Packaging Material (Cans, Glass, Plastic Bottles, Others) and Regional Forecast, 2024-2032

The global hard seltzer industry has started soaring across the globe, as it has been perceived as a healthier alternative than other traditional drinks amongst consumers. Hard seltzers, or spiked seltzers, include carbonated water, fruit flavorings, and alcohol, perceived from fermented sugar or malted barley, packaged in cans for better mobility. The significant driving factor for the growth of the hard seltzer market is mainly due to the shift in consumers' perceptions to health and wellness trends. Such drinks are offered in various flavors such as black cherry, lime, ruby-grapefruit, melon-basil, cucumber peach, and lemon agave hibiscus. The percentage of alcohol ranges from 4% to 6%, which is similar to beers. The ready-to-drink alcohol has gained a lot of traction, due to its convenience and health benefits, especially among young millennials worldwide. Therefore, the gluten-free hard seltzer drinks are proven to be beneficial amongst the individuals suffering with celiac disease, autoimmune disorders and inflammatory diseases.

Hard seltzers have been recognized as a "healthy-alcoholic drink" because they contain fewer calories, sugar, and alcoholic content. Companies such as Kona Brewing Co, Nude, Oscar Blues Brewery, Blue Marbles Cocktail Inc., Anheuser-Busch InBev, and Bud Light Seltzer offer a wide variety of hard seltzers. The surge for hard seltzers has increased due to the availability of flavor and new market launches, further enhancing the segment growth.

Impact of COVID-19 

During the pandemic phase, the consumers have faced several challenges, which, in turn, have directly affected the health of the individuals globally. The global shutdown has necessitated the manufacturers to halt their sales, thus, impacting the availability of the hard seltzers in the market. Such instances have decreased the consumers' mobility, thereby increasing the home consumption of the hard seltzers. The convenience of ready-to-drink beverages is expected to witness a stable growth due to its portability and overall palatability of the hard seltzer market in the future years.  

Key Insights

The report will cover the following key insights:

• Overview of parent/related market


• Drivers, restraints, and opportunities


• Key Trends and Innovations


• Regulatory Analysis


• Impact of COVID-19 on the Hard Seltzer Industry

Analysis by Packaging Material

Based on the packaging material, the hard seltzer market has been further segregated into cans, glass, and plastic bottles. Packaging plays a vital role in attracting the customer's attention due to its appealing appearance, thus affecting the consumer's perception of the product. Therefore, metal cans have been widely used in the alcohol industry due to their convenience, durability, and sustainability, making them unique. Furthermore, glass and plastic bottles are used widely in the beverage industries globally.

HARD SELTZER MARKET REGIONAL ANALYSIS

North America accounts for the highest revenue share in the hard seltzer industry across the globe. In addition, Asia Pacific witnessed a prominent growth in the hard seltzer market segment region. The hard seltzer industry has been gaining significant popularity due to the change in lifestyle and awareness among health-conscious individuals, which further boosts the market in the forecast period.  

Key Players

• White Claw Hard Seltzer


• Truly, Future Proof Brands LLC


• Lift Bridge Brewing Co, Barefoot Cellars


• Ficks & Co, Bon & Viv


• Kona Brewing Co


• Nude


• Oscar Blues Brewery


• Blue Marbles Cocktail Inc.


• Anheuser-Busch InBev


• Bud Light Seltzer.

Segmentation

Key Industrial Developments

• April  2022, a company named Topo Chico has announced the launch of flavored hard seltzer, Canned Margarita Hard Seltzer, in the market. This new product is available in various flavors, such as Strawberry Hibiscus, Tropical Pineapple, and Prickly Pear.


• March 2022, Michelob Ultra announced a new range of hard seltzers with coconut water and real fruits infusion.


• In December 2021, Wild Drum, a brand from India, launched a range of vegan and gluten-free hard seltzers in three flavors, such as lemon mint, pure, and mango. These hard seltzers are calorie-free, fat-free, and free from artificial colors or preservatives. Wild Drum hard seltzers are majorly available in Maharashtra, Goa, and Madhya Pradesh.