Canned Fruits Market Size, Share, and Industry Analysis, By Type (Canned Peaches, Canned Pears, Canned Pineapples, Canned Oranges, and Others), Form (Whole Fruits and Cut Fruits), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail, and Others), and Regional Forecast, 2024-2032

The canned fruits market size was USD 11.90 billion in 2023 and is projected to grow from USD 12.27 billion in 2024 to USD 16.23 billion by 2032, exhibiting a CAGR of 3.55% during the forecast period. Europe dominated the canned fruits market with a market share of 44.62% in 2023. Moreover, the canned fruits market size in the U.S. is projected to grow significantly, reaching an estimated value of USD 3.44 billion by 2032, driven by hectic lifestyle of consumers and easy availability of the product in the country market size.

Canned fruits, also known as preserved fruits, are produced by using canning technology in which the fruits are processed and packaged in airtight cans. The fruits chosen for canning have high acid content and are packaged with juice or sugar syrups, along with some additives. In this modern era, consumers are looking for options to lead a healthy life while maintaining their hectic routines, and thus, preserved fruits can be a useful option for such purposes. As compared to fresh produce, these fruits have emerged as the most convenient option as they are easily available throughout the year and can be stored for a long period of time. Moreover, the cheaper prices and easy-to-use advantages of preserved fruits can also improve their demand globally. Thus, the key players and startups are working toward launching new packaged fruits in the market, which can drive the global market share.

However, the COVID-19 pandemic hampered the overall food processing industry with respect to production and demand. Although, in developed regions such as North America and Europe, the consumption of such fruits rose from 2020 to 2021 due to stockpiling and poor availability of fresh fruits. In addition, the work-from-home culture during the pandemic phase further drove the market’s potential.

Canned Fruits Market Trends

Rising Culture of Working Women Surges their Dependency on Canned Products

Since a few decades, women’s participation in the labor field has grown tremendously. This considerable growth in women’s employment has directly increased the demand for packaged food products, including canned foods. The demand for packaged food consumption is fueling, primarily due to the shortage of time and growing level of affluence amid the middle-income group and the desire for quality has influenced the consumer’s food habits. However, ages back, women were majorly restricted to their homes and had a defined role as homemakers. But with the passing of time, a growing number of working couples who are engaged in their respective jobs are left with limited time to perform household chores. As a result, this scenario has fueled the dependency on canned/packaged products. Thus, the manufacturers should try working towards launching innovative preserved fruits and other products that can help maintain a work-life balance.

Canned Fruits Market Growth Factors

Soaring Demand for Ready-to-Eat Products to Escalate the Demand for Canned Fruits

One of the biggest reasons for considering these fruits in daily life is their readiness and easy-to-use characteristics. In today’s fast-paced lifestyle, the demand for premium quality convenience food has been recognized as one of the leading trends in the food industry. Convenience products such as ready-to-eat products (including canned fruits) and other preserved items help consumers save efforts and time linked with meal preparation, ingredient shopping, and cooking. Such factors fascinate the consumers, which, in turn, increases the consumption of canned products. Other advantages, such as ease of storage and transport, along with the desired taste and nutritional value, also boost their awareness amongst consumers. Their easy incorporation into various food preparations can also fuel their usage and increase the product’s sales.

Growing Endorsements by Celebrities to Improve the Acceptability of Canned Fruits

Over a few years, celebrity endorsements have emerged as a famous marketing strategy for many of the brands. The underlying idea of celebrity collaboration is to reach a broader consumer net, fuel brand recall, and boost the product’s sales. To improve the brand’s image, marketers concentrate on choosing reliable and trustworthy celebrities who can endorse their brand and improve the overall brand’s image. These endorsements influence the consumer’s purchasing decision, leading to better product’s acceptability and sales. Moreover, marketers use trending social media channels such as Instagram and Facebook to showcase their endorsements of products, which also strengthens advertising effectiveness. For instance, in November 2022, one of the leading food producers in the U.S., Del Monte Foods, partnered with Lisa Faulkner, a T.V. personality, to promote the health advantages of canned fruit. The celebrity developed a range of recipes by using Del Monte’s canned fruit range, which can be seen on numerous social media sites and the company’s website.

RESTRAINING FACTORS

High Risk on Consumers’ Health Due to the Rising Cases of Adulteration May Hamper the Market Growth

Food adulteration has been a serious problem for ages as it hampers the standard of food products and also increases the chances of several health hazards. Consumption of adulterated foods can deprive the human body of important nutrients that are required for proper growth and development. Such instances pose a stress on the consumer’s health, which impedes the consumption of the product. For instance, as per the Food and Drug Administration (FDA), a U.S.-based federal agency, nearly half of the 242 samples showed detectable lead in 2019. Major products impacted by toxic metal include canned peaches (78%), canned pears (59%), and canned pineapple (55%). Moreover, it was suspected that lead detection was a result of the presence of lead in tins that leached from the outer coating to the fruits.

Canned Fruits Market Segmentation Analysis

By Type Analysis

Canned Peaches Segment Dominated Due to their Vast Availability

Based on type, the canned fruits market is segmented into canned peaches, canned pears, canned pineapples, canned oranges, and others.

Amongst all the categories, the canned peaches segment secured the foremost position in 2023 due to their easy digestibility and high fiber content. As per several researches, the nutritional value of canned peaches is equivalent to that of fresh produce. Similar to fresh-yield, canned peaches are also enriched with necessary nutrients such as Vitamin E, Vitamin C, antioxidants, and folate levels. In addition, in terms of price, the canned peaches are cheaper than fresh yield and are easily available throughout the year. Other advantages, such as long shelf life and availability in every form (whole or diced), further save labor time and add convenience to the consumer’s schedule. Apart from this, the major factor behind the segment growth is the increasing production of peaches, which also promotes the production of canned peaches. According to the U.S. Department of Agriculture, a government agency, the production of peaches witnessed remarkable growth in the year 2022/23, reaching from 19.6 million tons to 24.2 million tons.

Canned pineapples are also experiencing a strong growth in their consumption due to their growing production and awareness regarding their health benefits.

By Form Analysis

Cut Fruits Segment Held the Largest Share due to their Wide Availability

Based on form, the global market is bifurcated into whole fruits and cut fruits.

Out of these, the cut fruits segment held the maximum share in 2023 and is expected to grow at a higher pace in the future. To improve the convenience factor, large fruits such as peaches, pears, pineapples, and oranges are majorly available in cut form as it minimizes the labor work. Moreover, cut fruits can be easily packaged and transported, unlike whole fruits. In addition, cut fruits save packaging costs as it requires large-sized tins to pack whole fruits. Thus, all such factors drive the demand for cut fruits amongst consumers.

The whole fruits segment held the less prominent share of the global canned fruits market in 2023 and is anticipated to grow in forthcoming years owing to the rising demand for small fruits such as cherries, which can be easily packaged and transported as a whole.

By Distribution Channel Analysis

Supermarkets/Hypermarkets Segment Witnessed Highest Growth due to its Easy Accessibility 

Based on distribution channel, the market is divided into supermarkets/hypermarkets, specialty stores, online retail, and others.

The supermarkets/hypermarkets segment is the leading segment in the distribution channel and observed the highest growth in 2023, as this channel provides the benefit of purchasing a variety of items at one place. Nowadays, due to busy schedules, majority of consumers do not have enough time to shop from different locations and are seeking a one-stop that fulfills their needs. As a result, this contributes to the growth of supermarkets/hypermarkets channels. Other advantages of shopping from supermarkets include ease of bulk shopping, discount coupons, and a wide variety of essential products, which also boost the segment growth.

Online retail emerged as the fastest-growing channel in 2023 due to convenience and better prices. The ease of shopping from home saves effort and time and also gives the freedom of ordering at any time, which are some of the advantages that captivate the consumer’s attention.

REGIONAL INSIGHTS

By region, the market is segregated into North America, the Asia Pacific, South America, Europe, and the Middle East & Africa.

Europe is the leading and major player in the global canned fruits market share owing to its highest imports of canned fruits and advancements in canning technology. As per the Center for Promotion of Imports from Developing Countries (an organization for SME’s), Europe is recognized as the biggest importing region of canned vegetables and fruits, accounting for more than half of the world’s imports. Out of all the European countries, Germany, the U.K., and France offer numerous opportunities for growth as they are considered the main importing destinations. In Germany, the consumers are increasingly inclined towards veganism and are looking for organically certified canned vegetables and fruits, as it is considered the leading market in Europe. Thus, this fuels the chances of consumption of canned fruits among Germans. In addition, the growing expenditure for R&D related to new product launches and better Nutri-score labeling can further propel the market growth.

North America secured the second position globally in 2023, mainly because of factors such as the growing awareness and easy availability of preserved fruits in the North American countries. In today’s hectic lifestyle, when fresh items are not easily accessible, preserved fruits have emerged as a suitable option. According to various research, canned foods can be as nourishing as frozen and fresh foods because the canning process preserves the maximum amount of nutrients. Likewise, fresh and frozen, these fruits provide essential minerals and vitamins which also increase their consumption rate. Moreover, the lower cost and easy-to-consume benefits of preserved fruits also add up to their value.

The Asia Pacific is recognized as the fastest-growing market due to the soaring demand for processed fruits and the growing number of global canned fruit companies. Amongst Asian countries, China and Japan are the prominent countries that are engaged in the consumption of these fruits. The drastic shifts in consumer preferences toward ready-to-consume edibles, fueled by the purchasing power, further augment the regional growth. Moreover, the surging interest in tourism necessitates the launch of products by manufacturers, which can also positively influence the demand in the region.

South America and Middle East & Africa are at their developing stage, although the rising presence of international and national market players providing a range of products is expected to boost their growth in the future. In addition, the demand for long shelf life and convenience products is anticipated to boost the canned fruits market growth in these regions.

List of Key Companies in Canned Fruits Market

Key Market Players are Engaging in Launching a Wide Variety of Innovative Preserved Fruits to Expand Their Foothold

The main players in the market include Dole Foods Company, Del Monte Foods, Rhodes Food Group, Roland Foods, among others. These players are focusing on expanding their foothold in the market by introducing a vast range of canning fruits, which increases the variety of choices. Moreover, the companies are focusing on celebrity endorsements which can improve the consumer’s buying decision and also increase the chances of profit generation.

List of Key Companies Profiled:

• Del Monte Foods (U.S.)


• Dole Food Company (Ireland)


• The Kraft Heinz Company (U.S.)


• Seneca Foods Corporation (U.S.)


• CHB Group (Greece)


• Rhodes Food Group (South Africa)


• Roland Foods (U.S.)


• Delicia India Foods Pvt. Ltd. (India)


• Greenyard Foods (Belgium)


• Oregon Fruit Products (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• February 2024: Del Monte Foods, a food manufacturer in the U.S., secured the Product of the Year award in the product innovation category. This new award celebrates the brand’s legacy and new product innovation by providing products as per their preferences. Thus, this opens opportunities for the company to launch unique canned fruits to attract a wider consumer net.


• July 2023: Dole Plc, an Irish American corporation, announced the expansion and re-launch of its canned fruit range, which includes tropical fruit mix and tropical gold pineapple. The new range of canned fruits is available in chunks, cuts, and slices form and will be available in both convenience and grocery retailers.


• November 2022: ES Peragat, a Turkmenistan leader in the disposable tableware category, launched a broad range of canned fruits and vegetables via its Nesil brand. The firm introduced its latest range of canned compotes which comprises peach, strawberry, cherry, apricot, and cherry plum.


• December 2020: Del Monte Foods U.K., an international subsidiary of parent group Del Monte Foods, announced its new partnership with a well-known food writer and campaigner, Jack Monroe and promoted the favorable effects of canned fruit consumption. The campaigner made various recipes using the firm’s canned fruits, which further helped in boosting the company’s value.


• March 2020: The U.S. Department of Agriculture (USDA), a non-government agency, declared its plans to purchase USD 25 million worth of mixed fruit and canned peaches for distribution to numerous food nutrition programs.

REPORT COVERAGE

The global market report includes quantitative and qualitative insights into the market. It also offers a detailed analysis of the market sizing and growth rate for all possible market segments. Various key insights presented in the report are an overview of related markets, competitive landscape, recent industry developments such as mergers & acquisitions, the regulatory scenario in critical countries, and key global canned fruits market trends.

REPORT SCOPE & SEGMENTATION