Dishwashing Products Market Size, Share & Industry Analysis, By Type [Dishwashing Detergents (Manual Dishwashing and Automatic Dishwashing) and Ancillary Products], By Application (Residential and Commercial), and By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Online Channels, and Others), and Regional Forecast, 2024-2032

The global dishwashing products market size stood at USD 39.78 billion in 2023 and is projected to grow from USD 41.76 billion in 2024 to USD 60.27 billion by 2032, exhibiting a CAGR of 4.7% during the forecast period of 2024-2032. Asia Pacific dominated the dishwashing products market with a market share of 41.55% in 2023.

Dishwashing products help remove grease and stains, keeping kitchenware hygienic. These products include detergents, scouring pads, and dishwashing wipes. The increasing demand for kitchen utensils, cookware, and dish plates among households and growing awareness of kitchen hygiene are driving the consumption of dish cleaning products globally. For instance, Groupe SEB, a global kitchenware manufacturer, reported a 9.1% quarterly increase in its net sales and reached USD 2,272.56 million in the third quarter of 2021.

The increasing trend of buying dish cleaning products in bulk to avoid product shortage during the COVID-19-related lockdown restrictions elevated product consumption globally. Furthermore, the growing necessity of sanitizing kitchen surfaces to avoid the spread of coronavirus infection in commercial kitchen spaces accelerated the demand for products among food service outlets worldwide.

According to the American Cleaning Institute (ACI), from January 2020 to June 2020, there was a 23% increase in the production volume of sanitizing and cleaning products in the U.S. and reached 7 million units, compared to a similar period in 2019.

Dishwashing Products Market Trends

Increasing Adoption of Natural Dishwashing Detergents to Favor Market Growth

Manufacturers are producing dish-cleaning soaps with formulations based on natural ingredients such as lemon and citrus, to enhance eco-friendliness. This shift in consumer preference from conventional dish care products to eco-friendly ones favors dishwashing products market growth. Furthermore, the continual industry associations’ promotions of the healthcare benefits of using green surface supplies in households are accelerating global demand for dishwashing products.

The international Association for Soaps, Detergents and Maintenance Products (AISE) and the Household & Commercial Products Association regularly conduct promotional campaigns of green home care products to contribute toward sustainable industry development.

As per 2023 survey conducted by CHOICE, an Australian Consumer Association, over 44 categories of dishwashing products in the Australian market, Coles Ultra Advanced Power Soak Lime products received the highest rating for naturalness.  Following closely were Fairy Kitchen Antibacterial spray and Fairy Kitchen Lemon liquid.

Dishwashing Products Market Growth Factors

Increasing Adoption of Smart Dishwashers to Drive Market Growth

The increasing adoption of smart dishwashers to clean utensils is boosting the demand for dishwashing detergents, tablets, and liquids worldwide. Furthermore, the increasing use of rinsing aids by foodservice outlets before loading utensils into dishwashers is anticipated to drive the market growth. The growing smart dishwasher installations at primary and secondary housing facilities also favors the global product consumption rate. According to the study of Consumer Technology Association (CTA) in 2020, 70% of U.S. households owned some form of smart home technology. 

Manufacturers Introduction of Upgraded Products to Uplift Consumption

Continual manufacturers’ introduction of innovative formulation-based dishwasher detergents to provide effective utensils cleaning solutions to households supports the market growth. Furthermore, manufacturers’ efforts in developing plastic-free packaging products contribute to the sustainability of the industry. For instance, in January 2023, Tru Earth, a global household cleaning products maker, launched innovative Tru Earth Dishwasher Detergent Tablets to lower single-use plastic usage in Canada.

RESTRAINING FACTORS

Incidences of Skin Allergies due to Counterfeit Dish Cleaning Soaps to Impact Growth

Incidents of skin allergies and infection due to the usage of counterfeit dish cleaning products limit product consumption worldwide. Furthermore, the provision of counterfeit products by unorganized industry manufacturers at cost-effective prices negatively impacts global sustainable product consumption, restraining market growth.

Dishwashing Products Market Segmentation Analysis

By Type Analysis

Ancillary Products Segment Leads the Market due to its Significant Demand Among Commercial Kitchens

The global dishwashing products market analysis can be conducted based on product types such as dishwashing detergent and ancillary products.

Ancillary products include brushes, sink cleaners, rinsing aids, scrubbers, wipes, and scouring pads. The ancillary products segment holds a major market share due to the significant demand for brushes, scrubbers, and rinsing aids to hard-clean utensils in restaurant settings. Consumers’ accessibility to kitchen cleaning brushes and pads of attractive shapes and designs further accelerates the segmental growth.

By Application Analysis

Residential Segment Leads due to Significant Household Detergent Consumption for Cleaning 

By application, the market is segmented into residential and commercial. 

The residential segment holds a major market share due to the significant households’ demand for detergents to clean utensils and keep kitchens hygienic. The growing number of residential dwellings is accelerating the demand for products across many countries worldwide.  According to the U.S. Department of Housing and Urban Development (HUD), in November 2023, there were 590,000 new houses sold in the U.S. in November 2023.

The rising number of food service outlets and restaurants using dishwashing surfactants to hard-clean utensils accelerates the growth of the global market. According to the U.S. Bureau of Statistics (BLS), the number of private drinking and eating places in the U.S. increased to 704,593 in the second quarter of 2023, up from 696,271 in the 1^st quarter of 2023.

By Distribution Channel Analysis

Diverse Categories of Cleaning Supplies Results in the Dominance of Hypermarkets & Supermarkets Segment 

Based on distribution channel, the market is segmented into hypermarkets & supermarkets, convenience stores, online channels, and others.

The availability of diverse categories of cleaning supplies at supermarkets and the emerging trend of bulk buying of consumer goods collectively resulted in the hypermarkets & supermarkets segment holding a leading market share. Convenience stores’ provision of cheaper home care products mainly drives convenience stores’ segmental growth.

The rising adoption of online shopping for household cleaning goods among households contributes to the accelerated revenues in the online channels’ segment. Furthermore, e-commerce platforms’ provision of discounted home care products influence users purchases these products, driving the online segmental revenues.

Others segment covers the market analysis on various channels such as discount stores, mass merchandisers, warehouse clubs, and direct selling channels.

REGIONAL INSIGHTS

Based on geography, the global market is segregated into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Asia Pacific market size stood at USD 16.53 billion in 2023. Asia Pacific region holds a major market share due to the significant consumption of dishwashing detergent products among households in China and Japan. For instance, Lion Corporation, a Japanese home care products maker, reported a 4.16% increase in its net revenues and reached USD 1,333.56 million in the first half of 2023. Furthermore, growing awareness of kitchen hygiene among households in India and Southeast Asia supports the region’s market growth.

North America's region exhibited the second largest market share due to the higher U.S. and Canadian consumer demand for eco-friendly household cleaning products. Growing awareness regarding the availability of multiple forms of utensil cleaning products, including liquid, gels, and tablets, among households in Brazil, Nigeria, and South Africa, supports the market growth in the South American and Middle East & African regions. 

European region exhibited a considerable global dishwashing products market share due to the significant U.K. and German households’ demand for automatic dishwashing liquids and tablets for utensil cleaning activities. For instance, Reckitt Benckiser Group Plc., a U.K.-based global manufacturer of surface cleaning products, reported around 3% to 5% increase in its automatic dishwashing products sales and reached USD 1,729.31 million in the financial year 2022. Furthermore, the preference for antibacterial property-based dishwashing detergent among higher food service outlets for kitchen hygiene accelerates European market growth.

According to the International Association for Soaps, Detergents, and Maintenance Products (A.I.S.E.), sales of dishwashing detergents and other professional cleaning & hygiene products in Europe reached USD 9,867.54 million in 2022, 19.1% up over the previous year.

List of Key Companies in Dishwashing Products Market

Key Players’ Focus on Capacity Building and Portfolio Expansion to Sustain Market Competition

The key players expand the manufacturing capacity of dishwashing and laundry detergents to meet consumer demand and support the detergent sales activities. Furthermore, they offer recycled plastic-based products to minimize plastic waste generation from products. For instance, in March 2021, Colgate Palmolive Co., a global consumer goods giant, launched the Palmolive Ultra dish soap bottle made of 100% post-consumer recycled (PCR) plastic material to lower 5,200 tons of plastic generation in a year across U.S. and Canadian land fields.

LIST OF KEY COMPANIES PROFILED:

• The Procter & Gamble Company (U.S.)


• Unilever plc. (U.K.)


• Henkel AG & Co. KGaA (Germany)


• Reckitt Benckiser Group Plc. (U.K.)


• Colgate-Palmolive Company (U.S.)


• Amway Corporation (U.S.)


• Ecolab Inc. (U.S.)


• Jyothy Labs Limited (India)


• McBride (U.K.)


• 3M (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• September 2022- Grove Collaborative, Inc., a cleaning products marketplace, partnered with CVS and other pharmacy retailers to increase its product reach to almost 2,200 stores across the U.S.


• July 2023- Ecopol S.p.A., an Italian producer of biodegradable PVOH films for dishwash detergents, partnered with SK Capital to expand its product footprint in the U.S.


• March 2022- The Procter & Gamble Company relaunched its Dawn® Professional portfolio of innovative formulation-based products in the U.S. The portfolio includes products such as Dawn Professional Multi-Surface Heavy Duty Degreaser, Dawn Professional Manual Pot & Pan, Dawn Professional Power Dissolver, and Dawn Disinfecting Wipes.


• February 2022- Nouryon, a global speciality chemicals manufacturer, opened a new production facility of biodegradable chelates in the Netherlands to support the production of eco-friendly auto-dishwashing liquids and liquid laundry detergents in Europe.


• November 2021- Unilever Plc. partnered with LanzaTech, a carbon recycling business, to further produce a limited edition of Sunlight Dishing Liquid made with recycled carbon captured. The product is available in the South African stores.

REPORT COVERAGE

The market research report provides a detailed analysis of the market and focuses on key aspects, such as leading companies, product types, application areas, and distribution channels. Besides this, the report offers market insights into the current trends and highlights key industry developments. In addition to the aforementioned factors, the report on the global market outlook has several factors that have contributed to the growth of the market in recent years.

Report Scope & Segmentation