Food Humectants Market Size, Share And Global Trend By Product Type(Glycerol, Lactate, Sugar Alcohol, Phosphate, Glycol), By Source(Synthetic, Natural), By Application(Functional Foods, Confectionery Products, Bakery Products, Dairy Products), and Regional Forecast, 2024-2032

The Global Food Humectants Market is expected to witness considerable growth during the forecast period, due to rising demand for functional and nutritional food products across the globe, where the application of humectants is high. Rising utilization of humectants in health supplements, functional beverages, healthy snacks, confectionery products, bakery products, and others is projected to further drive the food humectants market growth during the forecast years.

Key companies operating in the global food humectants market are focusing on new product innovation and launches to maintain their significance in the world market. Akash Purochem Pvt Ltd., Cargill Incorporated,  Corbion N.V., and The Ransdal Corporation are some of the key companies performing in the global decaffeinated tea market.

Food humectants are food additives (hydroscopic compounds) that can control and maintain texture and viscosity of food. Other than sorbitol, propylene glycol, and glycerol, sugar and salt are the most common humectants used by food & beverage industry. Other than food & beverages, humectants are used for various purposes that include manufacturing of skin cream & moisturizer, production of dietary or health supplements, and others.

Rising prevalence of diseases such as diabetes, cardiovascular diseases, and obesity has led to increase in number of people who prefer food with no or less sugar, which is anticipated to fuel the growth of food humectants market during the forecast period. Rising demand for food additives that can enhance the shelf-life of the product, coupled with rising disposable income of the people, especially those living in developing economies is projected to contribute significantly in the growth of global humectants market.

Stringent regulation on food ingredients and additives to ensure consumer safety is expected to hinder the market of food humectants in the forthcoming years. Furthermore, side-effects of excessive consumption of food that has humectants in it can restrain the food humectants market.

Key Players Covered

Some of the major companies that are present in the global food humectants market are Cargill Incorporated (USA), E. I. du Pont de Nemours and Company (USA), BASF SE (Germany), Archer-Daniels-Midland Company (USA), Akash Purochem Pvt Ltd. (India), Ashland Global Holdings Inc. (USA), The Ransdal Corporation (Indiana), Brenntag AG (Germany), Galactic (Belgium), Corbion N.V. (Netherlands), and Roquette Freres S.A. (France) among the other players operating in the global food humectants market.

SEGMENTATION

On the basis of source, the global food humectants market has been segmented into synthetic and natural. The synthetic segment is expected to dominate the market during the forecast period, due to the cost-effectiveness of synthetic food humectant raw materials. The natural segment is projected to exhibit significant growth during the forecast years, due to increasing consumer inclination towards natural food ingredients and products.

On the basis of application, the global food humectants market has been segmented into functional foods, confectionery products, bakery products, dairy products, and others. The application of food humectants in the confectionery segment, followed by bakery products segment is expected to be the highest during the forecast period, owing to increasing consumption of confectionery and bakery products across the globe. The demand for sugar-free humectants to produce functional beverages and other healthy drinks is expected to further aid the market growth of food humectants.

Regional Analysis

North America is projected to hold the major market share in the global food humectants market, owing to the FDA approval for the use of humectants as food additives in the region. Presence of well-established food & beverage industry in North America, coupled with the presence of key market players such as Cargill Incorporated, Ashland Global Holdings Inc., and others in the region is projected to contribute significantly in the market growth. The food humectants market in Asia Pacific is projected to grow at a faster pace in the forthcoming years, due to rapid change in lifestyle of people attributed by rapid urbanization. Increasing demand for healthy and nutritional food products, due to rising health awareness among Asian consumers is further expected to contribute to the food humectants market growth in the region.

Key Industry Developments

• In October 2017, PepsiCo Inc. announced that it is seeking more natural and label-friendly alternatives to glycerine as a part of its clean-label drive.