Hair Dryer Market Size, Share & Industry Analysis, By Type (Corded and Cordless), Application (Individual and Professional), Distribution Channel (Online and Offline), and Regional Forecast, 2024-2032

The global hair dryer market was valued at USD 9.01 billion in 2023 and is projected to be worth USD 9.50 billion in 2024 and reach USD 15.27 billion by 2032, exhibiting a CAGR of 6.11% during the forecast period. Europe dominated the hair dryer market with a market share of 34.3% in 2023.

Hair dryers have always been an essential equipment in the beauty industry for over a century. As technology continues to advance, new trends and innovations have emerged in this market. Manufacturers in the hair appliance industry have been focusing on launching more energy-efficient and technologically advanced models of hair blowers, which will drive the product demand. Moreover, the demand for professional hair blowers has also been rising owing to the increasing trend of unique hair styles, particularly among the young population, thereby augmenting the market share. Also, in recent times, consumers have been demanding portable and lightweight hair blower equipment as they are flexible and easy to carry while traveling. These factors are expected to drive market growth.

The pandemic disrupted the global supply chains, affecting the production and distribution of various products, including hair blowers. This led to severe raw material shortages and delays in the manufacturing of hair styling appliances, which also included hair dryers. Furthermore, economic uncertainty caused by the pandemic led some consumers to cut back on spending on non-essential products, which affected the sales of hair blowers. Also, inconsistency in raw material supply, closure of beauty retail stores, high transportation costs, and other factors also restricted the hair dryer market growth in 2020.

Hair Dryer Market Trends

Changing Trends in Hair Care and Styling to Speed Up Market Progress

In recent times, consumers have been greatly influenced by popular culture, including musicians, movie stars, athletes, and other social media influencers. They keep a close eye on what people wear in popular movies, television shows, online fashion & music videos, and magazines. Moreover, effortless and low-maintenance hairstyles have become the latest fashion trends. Therefore, consumers are opting for hairstyles that look polished without requiring too much time and effort to create. Therefore, the shift in consumer fashion trends is anticipated to drive the demand for hair blowers.

Smart hair dryers are gaining widespread popularity across countries, notably in North American and European markets. Smart hair blowers feature advanced features that can even monitor the user’s hair temperature. These products have attractive features, including touch screens. From a design standpoint, lightweight hair dryers are trending across domestic and international markets. Lightweight hair blowers/dryers make it convenient for users to maneuver the product and are suitable even for individuals suffering from arthritis or arm fatigue. Cordless hair dryers have emerged as the latest trends globally despite being more expensive compared to their corded counterparts. Cordless hair dryers allow users to move around while using the product. Convenience, portability, and ease of use contribute significantly to the popularity of cordless hair dryers.

Hair Dryer Market Growth Factors

Growing Establishment of Professional Hair Salons to Propel Market Growth

Rapid industrialization and urbanization have led to an increase in the construction of hair salons in developed and developing countries, such as China, India, Japan, Brazil, the U.K., and others. As people seek high-quality hair care and styling solutions, professional salons provide superior expertise, specialized services, and access to premium hair styling packages and products that might not be available at local salons. Therefore, the ever-evolving hair and beauty trends will drive the need for skilled professionals who can execute these styles effectively, thereby fostering the sales of these dryers. For instance, in July 2020, according to the data published by the Professional Beauty Association, the number of employment-based salon and spa establishments had grown by 17% over the past decade, with revenue up by 48%.

Rapid Inclination of Consumers toward Western Lifestyle to Bolster Market Development

Consumers’ inclination toward western lifestyle is growing in many parts of the world due to several factors, including globalization, media influence, and the perception of modernity. Globalization has led to the spread of western media, culture, and values, making them more accessible and appealing to people dwelling in different regions. Additionally, technological advancements have made it easier for people to connect with and adopt various elements of the western culture. This factor is projected to augment the demand for hair blowers. For instance, according to the Philips Global Beauty Index 2019, nearly 76% of women regularly used hair blowers. Therefore, such trends will increase consumers’ use of hair blowers.

RESTRAINING FACTORS

Availability of Counterfeit Hair Styling Products to Decrease Market Revenue

Counterfeit beauty appliances, such as hair blowers from duplicate or fake brands are becoming more prevalent due to the increasing popularity of these products and potential for significant profits for local manufacturers. However, these counterfeit hair styling products often lack proper safety measures, quality control, and warranty support, which, as a result, lowers their demand at the global level. Moreover, fake products also create confusion for customers in selecting the right product, which will affect the demand for these dryers during the forecast period.

Hair Dryer Market Segmentation Analysis

By Type Analysis

Corded Segment to Lead Due to Consistent & Powerful Airflow Offered by Corded Hair Blowers

Based on type, the market is segregated into corded and cordless. The corded segment is projected to dominate the market as corded hair dryers provide consistent and powerful airflow, reducing customers’ concerns regarding battery life. They can be used for extended periods without the need for a recharge, making them suitable for various hair types and styles. Additionally, corded hair dryers have stronger motors, which allows for faster and more efficient drying, thereby fueling the segment’s growth.

By Application Analysis

Individual Segment to Dominate as Personalized Grooming is on the Rise

In terms of application, the market is segmented into individual and professional. The individual segment is expected to dominate the market as hair blowers are more commonly used by household individuals. Moreover, in households, people use styling tools regularly for personal grooming, according to their specific preferences for hairstyles. Moreover, consumers also use these blowers at their convenience as they allow them to dry and style their hair whenever they need to, and at any time. This factor is expected to foster the growth of the segment in the long run.

By Distribution Channel Analysis

Offline Segment Set to Dominate Market with Hands-On Shopping Experience

The global market is divided into offline and online segments based on the distribution channel. The offline segment is predicted to dominate the market during the forecast period as in retail stores, consumers can physically inspect the hair blowers, feel their weight, examine their features, and test their controls before making a purchase.

The online segment is also anticipated to grow steadily in the coming years as online shopping offers convenience, a wide variety of options, and the ability to compare prices and read reviews easily. They also provide access to a global market, allowing consumers to explore products that might not be available locally, thus fostering the development of the segment.

REGIONAL INSIGHTS

Globally, the market is divided into Asia Pacific, North America, Europe, South America, and the Middle East & Africa.

Europe captured the highest hair dryer market share of 34.30% in the global hairdryers market in 2023. The demand for these blowers in Europe is mainly driven by the growing inclination of consumers toward a better lifestyle and high standard of living. Additionally, the increasing demand for sustainable products has fostered the need for more energy-efficient and eco-friendly models of hair blowers, which in turn, boosted the revenue of the European market. For instance, in 2020, as per the data published by the U.S. Bureau of Labor Statistics, there were 622,700 barbers, hairdressers, and estheticians in the U.S. during 2020.

The demand for hair blowers in North America and Asia Pacific is being influenced by several factors, including changes in climate, fashion & beauty trends, growing urbanization, and others. North America places a strong emphasis on personal grooming and fashion, leading to a higher demand for hair care and styling tools, such as hair blowers. Besides, with an increasing middle-class population in Asian countries, more people have disposable income to spend on personal grooming and beauty products, which as a result, has increased the demand for hairdryers in Asia Pacific. For instance, according to the World Bank, the urban population level in Asia Pacific increased from 1.29 billion in 2015 to 1.43 billion in 2020.

In South America and the Middle East & Africa, the demand for hairdryers is driven by the growing government initiatives to support small-scale salon businesses in Brazil, the U.A.E., Argentina, Saudi Arabia, and others. Moreover, the strong spread of online retail channels, which offer a wide variety of products to consumers, has also amplified the demand for these blowers in those regions.

List of Key Companies in Hair Dryer Market

Rising Spending of Beauty Appliance Companies on Technological Advancements to Support Market Growth

The manufacturers of hair styling tools are introducing advanced technologies to improve the appliances' efficiency, safety, and overall user experience. The companies are launching new products equipped with various high-tech features to satisfy consumers' growing demand for smart appliances. Some hair blowers have smart features, such as heat sensors, automatic shut-off, and Bluetooth connectivity to control their settings through mobile applications. Besides, advanced hair blowers allow users to customize the heat and speed settings to suit their hair type and desired styles. These factors are anticipated to accelerate the market growth. For instance, in July 2020, Tineco, one of the world's leading innovators in smart home appliance technology, expanded its business into the beauty sector by launching the next generation of smart hair blowers, the MODA ONE.

LIST OF KEY COMPANIES PROFILED

• Conair LLC (U.S.)


• Panasonic Holdings Corporation (Japan)


• Koninklijke Philips N.V (Netherlands)


• Dyson Limited (Singapore)


• Tescom Co., Ltd. (Japan)


• Spectrum Brands, Inc. (U.S.)


• Revlon Inc. (U.S.)


• Ghd Hair (U.K.)


• Harry Josh Pro Tools (U.S.)


• Havells (India)

KEY INDUSTRY DEVELOPMENTS

• June 2022 – Ghd Hair, a U.K.-based hair appliance company, launched a new range of hair dryers and straighteners, ‘Sunsthetic Collection’, equipped with various advanced features.


• June 2022 – Dyson Limited, a Singapore-based consumer electronics company, re-launched its ‘Airwrap’ version of hair dryer range, fitted with upgraded features that claim to facilitate curling, drying, straightening, and smoothening at once.


• September 2021 - SharkNinja, a U.S.-based product design and technology company, launched its first hair dryer product, ‘Shark HyperAIR,’ which claims to offer an ultra-fast drying feature with no heat damage and styles suitable for every hair type.


• June 2021 – Realme, a Chinese consumer electronics manufacturer, partnered with Dizo, a renowned lifestyle brand, to launch a hair dryer and trimmer series in India.


• January 2021: Panasonic Corporation, a renowned appliance company based in Japan, launched a new product, ‘Panasonic nanoe 'EH-NA67-W hair dryer’, in the North American market. The product is fitted with nanoe technology to offer extra moisture that protects the hair from any type of damage.

REPORT COVERAGE

The market research report analyzes the market in depth and highlights crucial aspects, such as prominent companies, product types, sales channels, and application areas. Besides this, it provides insights into the market trends and highlights significant industry developments. In addition to the aspects mentioned earlier, the report encompasses several factors that have contributed to the market's growth in recent years.

Report Scope & Segmentation