Home Decor Market Size, Share & Industry Analysis, By Product (Home Textile, Floor Covering, Furniture & Home Furnishings, and Others), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online Channels, and Others), and Regional Forecast, 2024-2032

The global home decor market size was valued at USD 697.91 billion in 2023 and is anticipated to grow from USD 747.75 billion in 2024 to USD 1,097.51 billion by 2032, exhibiting a CAGR of 4.91% during the forecast period of 2024–2032. Asia Pacific dominated the home décor market with a market share of 45.45% in 2023.

Decorative accents, including artworks, scented candles, and throw pillows, enhance the aesthetics of the living spaces. Consumers use luxury décor products to enhance their living room’s design styles. Evolving household needs for interior decoration and renovation drive the global demand for home decor products. Furthermore, the growing trend of home gardening and decorating outdoor living spaces is poised to drive market growth.

• According to the American Institute of Architects (AIA) Home Design Trend Survey published in 2023, around 65% of Americans prefer covering their outdoor living spaces with decorative decks and patios, 53% prefer covering with blended indoor/outdoor products, and 45% prefer covering with outdoor fireplaces.


• Furthermore, in America, 24% and 18% of the home décor projects were conducted for custom and luxury homes and addition/remodel projects respectively in the first quarter of 2023.

The occurrence of COVID-19 pandemic encouraged interior designers to take virtual consultations and meetings and deliver personalized interior products. Increasing interior designers’ utilization of software & applications to create virtual living room interior designs positively contributed toward the market development during the COVID-19 pandemic.

Home Décor Market Trends

Sustainability is a Prominent Market Trend 

Evolving consumer preferences toward home products made of eco-friendly and recycled/upcycled material is poised to favor the home décor market growth. In addition, increasing manufacturers’ provision of sustainably produced products to minimize the impact of waste generation from their manufactured products positively contribute toward the sustainable development of the market. For instance, in May 2023, Laurence Carr Inc., a U.S.-based restorative interiors and circular product designer, launched a sustainable capsule collection of 12 sculptural vessels crafted from sustainable biomaterials, including Stonecast, Naturescast, and Nucast. These formulated materials are patented, lightweight, and durable materials that outperform traditional metal and stone materials.

Home Décor Market Growth Factors

Continual Smart Home Offerings to Drive Market Growth

Continual growth in smart home offerings with smart decorative lighting, speakers, and aesthetic home appliances drive product consumption growth rates in many countries worldwide. In addition, the growing trend of buying connected technology-based décor products featuring personalized health management, home security, and next-generation entertainment accelerates market growth. The evolving real estate industry and growing commercial and residential infrastructural facilities also add impetus for the industry’s growth. According to the Government of the U.K. Land Registry Office Survey, 25% of the U.K.-based potential home movers consider smart technology as a ‘must have’ option in their homes.

Rising Demand for Personalized Interior Products to Propel Market Growth

Rising consumer demand for custom-made interior products with personalized décor options, including monogrammed items and DIY (do-it-yourself) craft supplies, drive the product revenues globally. In addition, increasing households’ preference toward custom-made functional furniture items featuring easy entryway options, storage solutions, and home-office product upgradation capabilities accelerate product demand.

RESTRAINING FACTORS

Higher Cost of Premium-priced Products May Limit Market Growth

The higher cost of premium-priced furniture and floor covering products limits their demand among the households of middle and lower income groups. Incidences of limited operations of home décor products’ shops and supermarket retailers due to the COVID-19 pandemic-induced lockdown restrictions influenced them to hike product prices, restraining the product consumption rate. Besides this, households' accessibility to counterfeit products of affordable prices negatively impacts market growth.

Home Décor Market Segmentation Analysis

By Product Analysis

Floor Covering Segment Leads Due to Higher Spending on Flooring During Renovation

Based on product analysis, the market is segregated into home textile, floor covering, furniture & home furnishings, and others. The floor covering segment held a major home décor market share due to the higher household spending on soft flooring during home renovation and remodeling activities. Furthermore, technological innovations in the design and material composition of floor covering products influence households to install floorings, accelerating the floor covering segmental growth. For instance, in January 2022, Unilin Technologies launched two new PVC-free floor-covering technologies, XPC & P-SPC, that provide a robust, sustainable floor-covering performance to the users.

The furniture & home furnishings segment is slated to grow at a fastest-growing rate during the projected period due to the rising global consumer demand for luxury sofas of curved lines, vintage aesthetics, and colorful chairs. In addition, increasing consumer preference for multi-functional furniture items that align with their home improvement resolutions is slated to lead to a skyrocketing growth of the segment in the future.  

Growing fashion consciousness and increasing households' preference for luxury bedding and window covering products drive home textile segmental growth.

The others segment mainly covers the market analysis of various other products, including wall décor products, lighting products, and home décor accessories. Rising demand for artistic paints, drawings, sculptures, and wall art prints to enhance the aesthetics of the living and hall room spaces drives others segmental revenues. Furthermore, shifting household preference from traditional lighting products to premium decorative lighting products is expected to favor others segmental growth during 2024-2032. 

By Distribution Channel Analysis

Accessibility to Premium Products Under One Roof Result Hypermarkets & Supermarkets to Dominate Market

By distribution channel, the market is segregated into different market segments, including hypermarkets & supermarkets, specialty stores, online channels, and others. The hypermarkets & supermarkets segment exhibits a dominant market share owing to easy consumers' accessibility to the wide assortment of affordable and premium-priced products under one roof at supermarkets. Continual provision of décor products-related discount coupons by these stores supports the product demand.

The specialty stores segment is poised to grow at a considerable rate due to the rising number of specialty and brand stores offering luxury interior products. Furthermore, increasing higher-income households’ preference for luxury products drive specialty stores segmental revenues.

Online channels segment is slated to grow at a faster rate during 2024-2032. The rising adoption of online shopping for furniture and home textile goods favor online channels segmental growth.

The others segment covers the market analysis of various distribution channels, including wholesale stores, upholstery shops, and direct selling channels. Others segment is poised to grow at a slower rate during 2024-2032. A rise in the number of upholsters offering affordable bedroom and living room products drives others segmental revenues. According to the U.S. Bureau of Labor Statistics (BLS), as of May 2023, the number of professional upholsterers in the U.S. reached 25,740, 2% up over the previous year.

REGIONAL INSIGHTS

Based on region, the global market for home décor is segregated into North America, Europe, the Asia Pacific, South America, and the Middle East & Africa. 

Asia Pacific was valued at USD 317.20 billion in 2023 by exhibiting a major market share and is poised to grow at a faster rate during 2024-2032. The growing number of residential and commercial infrastructural facilities drive the modern kitchen and living room furniture demand in China and Southeast Asia. Increasing Chinese and Japanese homeowners’ preference for contemporary-style, free-standing wooden furniture and furnishing products with decorative shelves and drawers also increases the product replacement rate, accelerating the market growth in Asia Pacific. According to the government of the Republic of China, in 2021, sales of commercial housing facilities were 1,794.33 million sq. m., 1.9% up over the previous year. In addition, according to the Monetary Authority of Singapore, single-family offices increased from 400 in 2000 to 700 by the end of 2021.

The increasing demand for renovation projects and evolving personal preferences related to home utilities significantly influence the demand for décor products in North America. Furthermore, retailers' continual effective marketing campaigns and advertising efforts influence consumers toward making purchase decisions, driving the global home décor market growth.

• In 2020, as per the National Association of Realtors, Americans invested a total of USD 420 billion in renovating their homes.

• Within the National Association of the Remodeling Industry (NARI), 90% of members observed a heightened demand for remodeling contracts in 2020.


• In addition, 60% of these members noted an increase in project scale, whether through larger individual projects or the remodeling of multiple rooms.

Rising demand for sustainable products and manufacturers' efforts to produce products made of eco-friendly materials accelerate market growth in Europe. For instance, in May 2022, Omega PLC, a U.K.-based producer of furniture, unveiled new doors and colorways throughout its Sheraton, Mackintosh, English Rose, and Chippendale brands. The latest collection of slab doors is wholly made using 100% recycled wood, which provides modern and tactile materials in terms of kitchen furnishing.

Rising homeowners’ spending on luxury home décor and kitchen furniture products and emerging interior decoration trends will likely favor product revenues across Brazil and Argentina. In August 2023, Fimma Brasil and Movelsul Brasil jointly held Parque de Eventos, a luxury furniture industry event at Bento Gonçalves, Brazil. At the event, the companies welcomed 30,835 visitors preferring luxury furniture products.

Higher-income Middle Eastern homeowners prefer replacing kitchen cabinet doors, incorporating newer storage solutions, and changing countertop materials to enhance the aesthetics of kitchen spaces. Increasing adoption of innovative storage solutions by residential kitchens skyrockets product demand in the Middle East. Growing disposable income of the households and their spending on home products in South Africa and Nigeria drive the growth of the African market for home décor.

KEY INDUSTRY PLAYERS

Companies Focus on Retail Footprint Expansion to Gain a Competitive Edge

Leading market players, such as Williams Sonoma Inc., Ashley Furniture Industries, Inc., and Inter IKEA Systems B.V., focus on expanding their product portfolio to increase their customer base in emerging markets, including Asia Pacific and the Middle East & Africa. In addition, they open newer stores to increase their retail footprint worldwide. For instance, in October 2023, Williams Sonoma Inc. opened a new San Diego store to expand its retail presence in the U.S. These companies’ retail expansion projects favor market growth.

LIST OF TOP HOME DÉCOR COMPANIES:

• 1888 Mills, LLC. (U.S.)


• Inter IKEA Systems B.V. (Netherlands)


• Williams-Sonoma Inc. (U.S.)


• Ashley Furniture Industries, LLC. (U.S.)


• Idea Nuova (U.S.)


• Ethan Allen Global, Inc. (U.S.)


• American Textile Company (U.S.)


• Ralph Lauren Corporation (U.S.)


• Welspun Flooring (India)


• Kimball International, Inc. (U.S.)


• Herman Miller, Inc. (U.S.)


• Steelcase, Inc. (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• May 2024: Remax Furnitures, an Indian luxury furniture brand, launched a new store in New Delhi, India, to expand its retail presence in the country.


• March 2024: FabCuro, a stylish furniture boutique, opened a new store to increase its retail presence in Indiranagar, Bengaluru, India.


• February 2024: Havenly, a U.S.-based interior designer group, acquired The Citizenry, a direct-to-consumer home décor brand, to build its product portfolio with ethically crafted rugs, decorative textiles, and accents.


• November 2023: Vaaree, a home furnishing startup invested USD 4 million to enhance the user experience for its online platform. This investment will help the company to address critical business areas, including curation, merchandising, supply chain, and omnichannel experiences.


• June 2021: Capital One Financial established a partnership with Williams-Sonoma, Inc. to enable its partnered company to allow customers to shop and earn rewards across all décor brand verticals. This partnership creates newer business revenue growth opportunities for Williams-Sonoma, Inc. in the furniture décor industry.

REPORT COVERAGE

The report analyzes the market in-depth and highlights crucial aspects, such as prominent companies, product types, and sales channel areas. Besides this, the market outlooks key trends and competitive landscape and highlights significant industry developments. In addition to the aspects mentioned earlier, the report encompasses several factors contributing to the market's growth.

Report Scope & Segmentation