Specialty Sweeteners Market Size, Share & Industry Analysis, By Product Type (Nutritive Sweeteners, Non-Nutritive Sweeteners), By Application (Bakery and Confectionery Sector, Fruit-based Products, Ready-to-Drink (RTD) Beverages, Others) and Regional Forecast, 2024-2032

The rising health awareness for the reduction in sugar consumption is predicted to aid the specialty sweeteners market growth. specialty sweeteners are used as food additives to stimulate a sense of sweetness during consumption. Researchers have advanced and found the sugar substitute to sweeten the food, which is called specialty sweeteners. The utility of specialty sweeteners is rising across the world, whereas the use of sugar has become decreasingly popular from last decade.

The specialty sweeteners are extensively associated in food and beverages sector as an ingredient. It has gained a huge response in the manufacturing of food products owing to its taste, convenience, and nutritional benefits. Consumers are shifting their preference for healthy and safe products. The rising awareness of health benefits by reducing the consumption of sugar is majorly driving the demand for specialty sweeteners.

Food manufacturers are experiencing the demand for sugar-free products by the consumers due to its various benefits, such as the lower risk of illness and disease, low-calorie food, weight loss, and others. The rising popularity and consumption of sugar-free products are expected to influence the global specialty sweeteners positively.

The urbanization and increasing popularity of healthy foods have made consumers more focused on sugar-free diets. Various benefits associated with the specialty sweeteners are driving the demand for sugar-free food products, such as bakery products, confectionery items, household consumption, and others. The consumer shift towards the clean label products and sugar-free products has led the demand for specialty sweeteners. The growth of such specialty sweetener applications is expected to increase its utility for their sugar-free food manufacturing.

The manufacturing cost of specialty sweeteners is quite high, which results in the final cost of the products. The affordability factor in various developing countries is enabling consumers to purchase actual sugar, which is available at low cost in the market.

Key Players Covered

• Nestle S.A


• The Coca-Cola Company


• Cargill Inc.


• PureCircle Limited


• GLG Life Tech Corporation


• Cumberland Packing Corporation


• Zydus Wellness Limited


• Ingredion Incorporated


• Tate & Lyle PLC. 

Specialty Sweeteners Market Segmentation Analysis

Among the specialty sweeteners type, the demand for nutritive sweeteners is dominating the market due to its associated natural and healthy properties over non-nutritive sweeteners. They are caloric sweeteners and tends to digest in the body. Hence it contains a value for food energy in the form of carbohydrates. Manufacturers are utilizing the sweeteners for its taste and textural benefits in the manufacturing of various food products. Aspartame, Neotame, and others are various types of non-nutritive sweeteners popular in the market.

Bakery and confectionery products are emerging with high consumer demand across the globe. These sectors are utilizing a huge quantity of specialty sweeteners in the manufacturing of their products. The demand for the bakery and confectionery products is increasing along with the consumption of specialty sweeteners in the market. Fruit-based products and RTD beverages are other sectors in which the specialty sweeteners are used.

Regional Analysis

Asia-Pacific is one of the major consumers of specialty sweeteners across the globe. The consumers are opting sugar-free products to avoid various diseases, which is increasing the demand for sweeteners among consumers. The rising income and health awareness of the consumer are creating demand in various countries, such as India and China. The population of the countries is growing along with the increasing obesity and diabetic patient. The diabetic patients prefer specialty sweeteners products to avoid associated disease issues, which is anticipated to increase in the sales generation of specialty sweeteners from the region.  

Key Industry Developments

• In March 2019, PureCircle Limited has launched next generation Stevia Leaf sweeteners in Singapore.


• In December 2018, Amyris, Inc. has launched a New Zero Calorie and Naturally Derived Sweetener from Sugarcane in U.S.