AdTech Market Size, Share & Industry Analysis, By Solution (Demand-Side Platform, Supply-Side Platform, Ad Networks, Data Management Platforms, Ad Exchange Platforms, Agency Trading Desks), By Advertising Type (Search Advertising, Programmatic Advertising, Mobile Advertising, Display Advertising, Email Advertising), By Deployment (On-premise & Cloud), By Enterprise Type (Small, Mid-sized & Large Enterprises), By Device (Mobile, Web), By Advertising Channel (Radio, Television, Print, Outdoor & Digital Advertising), By Industry (Media & Entertainment, IT & Telecom), Regional Forecast 2025-2032

1. Introduction
   1. Definition, By Segment
   2. Research Methodology/Approach
   3. Data Sources
2. Executive Summary
3. Market Dynamics
   1. Macro and Micro Economic Indicators
   2. Drivers, Restraints, Opportunities and Trends
   3. Impact of Generative AI
4. Competition Landscape
   1. Business Strategies Adopted by Key Players
   2. Consolidated SWOT Analysis of Key Players
   3. Global AdTech Key Players (Top 3 – 5) Market Share/Ranking, 2023
5. Global AdTech Market Size Estimates and Forecasts, By Segments, 2019-2032
   1. Key Findings
   2. By Solution (USD)
      1. Demand-Side Platform (DSP)
      2. Supply-Side Platform (SSP)
      3. Ad Networks
      4. Data Management Platforms (DMPs)
      5. Ad Exchange Platforms
      6. Agency Trading Desks
      7. Others (Ad Analytics Platform, etc.)
   3. By Advertising Type (USD)
      1. Search Advertising
      2. Programmatic Advertising
      3. Mobile Advertising
      4. Display Advertising
      5. Email Advertising
      6. Others (Native Advertising, etc.)
   4. By Deployment (USD)
      1. On-premise
      2. Cloud
   5. By Enterprise Type (USD)
      1. Small and Mid-sized Enterprises (SMEs)
      2. Large Enterprises
   6. By Device (USD)
      1. Mobile
      2. Web
   7. By Advertising Channel (USD)
      1. Radio Advertising
      2. Television Advertising
      3. Print Advertising
      4. Outdoor Advertising
      5. Digital Advertising
   8. By Industry (USD)
      1. Media & Entertainment
      2. IT & Telecom
      3. Retail & Ecommerce
      4. BFSI
      5. Education
      6. Healthcare
      7. Travel & Hospitality
      8. Food & Beverages
      9. Others (Manufacturing, Government, etc.)
   9. By Region (USD)
      1. North America
      2. South America
      3. Europe
      4. Middle East & Africa
      5. Asia Pacific
6. North America AdTech Market Size Estimates and Forecasts, By Segments, 2019-2032
   1. Key Findings
   2. By Solution (USD)
      1. Demand-Side Platform (DSP)
      2. Supply-Side Platform (SSP)
      3. Ad Networks
      4. Data Management Platforms (DMPs)
      5. Ad Exchange Platforms
      6. Agency Trading Desks
      7. Others 
   3. By Advertising Type (USD)
      1. Search Advertising
      2. Programmatic Advertising
      3. Mobile Advertising
      4. Display Advertising
      5. Email Advertising
      6. Others 
   4. By Deployment (USD)
      1. On-premise
      2. Cloud
   5. By Enterprise Type (USD)
      1. Small and Mid-sized Enterprises (SMEs)
      2. Large Enterprises
   6. By Device (USD)
      1. Mobile
      2. Web
   7. By Advertising Channel (USD)
      1. Radio Advertising
      2. Television Advertising
      3. Print Advertising
      4. Outdoor Advertising
      5. Digital Advertising
   8. By Industry (USD)
      1. Media & Entertainment
      2. IT & Telecom
      3. Retail & Ecommerce
      4. BFSI
      5. Education
      6. Healthcare
      7. Travel & Hospitality
      8. Food & Beverages
      9. Others 
   9. By Country (USD)
      1. United States
      2. Canada
      3. Mexico
7. South America AdTech Market Size Estimates and Forecasts, By Segments, 2019-2032
   1. Key Findings
   2. By Solution (USD)
      1. Demand-Side Platform (DSP)
      2. Supply-Side Platform (SSP)
      3. Ad Networks
      4. Data Management Platforms (DMPs)
      5. Ad Exchange Platforms
      6. Agency Trading Desks
      7. Others 
   3. By Advertising Type (USD)
      1. Search Advertising
      2. Programmatic Advertising
      3. Mobile Advertising
      4. Display Advertising
      5. Email Advertising
      6. Others 
   4. By Deployment (USD)
      1. On-premise
      2. Cloud
   5. By Enterprise Type (USD)
      1. Small and Mid-sized Enterprises (SMEs)
      2. Large Enterprises
   6. By Device (USD)
      1. Mobile
      2. Web
   7. By Advertising Channel (USD)
      1. Radio Advertising
      2. Television Advertising
      3. Print Advertising
      4. Outdoor Advertising
      5. Digital Advertising
   8. By Industry (USD)
      1. Media & Entertainment
      2. IT & Telecom
      3. Retail & Ecommerce
      4. BFSI
      5. Education
      6. Healthcare
      7. Travel & Hospitality
      8. Food & Beverages
      9. Others 
   9. By Country (USD)
      1. Brazil
      2. Argentina
      3. Rest of South America
8. Europe AdTech Market Size Estimates and Forecasts, By Segments, 2019-2032
   1. Key Findings
   2. By Solution (USD)
      1. Demand-Side Platform (DSP)
      2. Supply-Side Platform (SSP)
      3. Ad Networks
      4. Data Management Platforms (DMPs)
      5. Ad Exchange Platforms
      6. Agency Trading Desks
      7. Others 
   3. By Advertising Type (USD)
      1. Search Advertising
      2. Programmatic Advertising
      3. Mobile Advertising
      4. Display Advertising
      5. Email Advertising
      6. Others 
   4. By Deployment (USD)
      1. On-premise
      2. Cloud
   5. By Enterprise Type (USD)
      1. Small and Mid-sized Enterprises (SMEs)
      2. Large Enterprises
   6. By Device (USD)
      1. Mobile
      2. Web
   7. By Advertising Channel (USD)
      1. Radio Advertising
      2. Television Advertising
      3. Print Advertising
      4. Outdoor Advertising
      5. Digital Advertising
   8. By Industry (USD)
      1. Media & Entertainment
      2. IT & Telecom
      3. Retail & Ecommerce
      4. BFSI
      5. Education
      6. Healthcare
      7. Travel & Hospitality
      8. Food & Beverages
      9. Others 
   9. By Country (USD)
      1. United Kingdom
      2. Germany
      3. France
      4. Italy
      5. Spain
      6. Russia
      7. Benelux
      8. Nordics
      9. Rest of Europe
9. Middle East & Africa AdTech Market Size Estimates and Forecasts, By Segments, 2019-2032
   1. Key Findings
   2. By Solution (USD)
      1. Demand-Side Platform (DSP)
      2. Supply-Side Platform (SSP)
      3. Ad Networks
      4. Data Management Platforms (DMPs)
      5. Ad Exchange Platforms
      6. Agency Trading Desks
      7. Others 
   3. By Advertising Type (USD)
      1. Search Advertising
      2. Programmatic Advertising
      3. Mobile Advertising
      4. Display Advertising
      5. Email Advertising
      6. Others 
   4. By Deployment (USD)
      1. On-premise
      2. Cloud
   5. By Enterprise Type (USD)
      1. Small and Mid-sized Enterprises (SMEs)
      2. Large Enterprises
   6. By Device (USD)
      1. Mobile
      2. Web
   7. By Advertising Channel (USD)
      1. Radio Advertising
      2. Television Advertising
      3. Print Advertising
      4. Outdoor Advertising
      5. Digital Advertising
   8. By Industry (USD)
      1. Media & Entertainment
      2. IT & Telecom
      3. Retail & Ecommerce
      4. BFSI
      5. Education
      6. Healthcare
      7. Travel & Hospitality
      8. Food & Beverages
      9. Others 
   9. By Country (USD)
      1. Turkey
      2. Israel
      3. GCC
      4. North Africa
      5. South Africa
      6. Rest of MEA
10. Asia Pacific AdTech Market Size Estimates and Forecasts, By Segments, 2019-2032
    1. Key Findings
    2. By Solution (USD)
       1. Demand-Side Platform (DSP)
       2. Supply-Side Platform (SSP)
       3. Ad Networks
       4. Data Management Platforms (DMPs)
       5. Ad Exchange Platforms
       6. Agency Trading Desks
       7. Others 
    3. By Advertising Type (USD)
       1. Search Advertising
       2. Programmatic Advertising
       3. Mobile Advertising
       4. Display Advertising
       5. Email Advertising
       6. Others 
    4. By Deployment (USD)
       1. On-premise
       2. Cloud
    5. By Enterprise Type (USD)
       1. Small and Mid-sized Enterprises (SMEs)
       2. Large Enterprises
    6. By Device (USD)
       1. Mobile
       2. Web
    7. By Advertising Channel (USD)
       1. Radio Advertising
       2. Television Advertising
       3. Print Advertising
       4. Outdoor Advertising
       5. Digital Advertising
    8. By Industry (USD)
       1. Media & Entertainment
       2. IT & Telecom
       3. Retail & Ecommerce
       4. BFSI
       5. Education
       6. Healthcare
       7. Travel & Hospitality
       8. Food & Beverages
       9. Others 
    9. By Country (USD)
       1. China
       2. India
       3. Japan
       4. South Korea
       5. ASEAN
       6. Oceania
       7. Rest of Asia Pacific
11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)
    1. Google LLC
       1. Overview
          1. Key Management
          2. Headquarters
          3. Offerings/Business Segments
       2. Key Details (Key details are consolidated data and not product/service specific)
          1. Employee Size
          2. Past and Current Revenue
          3. Geographical Share
          4. Business Segment Share
          5. Recent Developments
    2. Meta Platform Inc.
       1. Overview
          1. Key Management
          2. Headquarters
          3. Offerings/Business Segments
       2. Key Details (Key details are consolidated data and not product/service specific)
          1. Employee Size
          2. Past and Current Revenue
          3. Geographical Share
          4. Business Segment Share
          5. Recent Developments
    3. Amazon.com, Inc.
       1. Overview
          1. Key Management
          2. Headquarters
          3. Offerings/Business Segments
       2. Key Details (Key details are consolidated data and not product/service specific)
          1. Employee Size
          2. Past and Current Revenue
          3. Geographical Share
          4. Business Segment Share
          5. Recent Developments
          6. Developments
    4. Criteo S.A.
       1. Overview
          1. Key Management
          2. Headquarters
          3. Offerings/Business Segments
       2. Key Details (Key details are consolidated data and not product/service specific)
          1. Employee Size
          2. Past and Current Revenue
          3. Geographical Share
          4. Business Segment Share
          5. Recent Developments
    5. Alibaba Group Holding Limited
       1. Overview
          1. Key Management
          2. Headquarters
          3. Offerings/Business Segments
       2. Key Details (Key details are consolidated data and not product/service specific)
          1. Employee Size
          2. Past and Current Revenue
          3. Geographical Share
          4. Business Segment Share
          5. Recent Developments
    6. Microsoft Corporation
       1. Overview
          1. Key Management
          2. Headquarters
          3. Offerings/Business Segments
       2. Key Details (Key details are consolidated data and not product/service specific)
          1. Employee Size
          2. Past and Current Revenue
          3. Geographical Share
          4. Business Segment Share
          5. Recent Developments
    7. Adobe Inc.
       1. Overview
          1. Key Management
          2. Headquarters
          3. Offerings/Business Segments
       2. Key Details (Key details are consolidated data and not product/service specific)
          1. Employee Size
          2. Past and Current Revenue
          3. Geographical Share
          4. Business Segment Share
          5. Recent Developments
    8. Quantcast 
       1. Overview
          1. Key Management
          2. Headquarters
          3. Offerings/Business Segments
       2. Key Details (Key details are consolidated data and not product/service specific)
          1. Employee Size
          2. Past and Current Revenue
          3. Geographical Share
          4. Business Segment Share
          5. Recent Developments
    9. Zeta Global Corp.
       1. Overview
          1. Key Management
          2. Headquarters
          3. Offerings/Business Segments
       2. Key Details (Key details are consolidated data and not product/service specific)
          1. Employee Size
          2. Past and Current Revenue
          3. Geographical Share
          4. Business Segment Share
          5. Recent Developments
    10. Adform
        1. Overview
           1. Key Management
           2. Headquarters
           3. Offerings/Business Segments
        2. Key Details (Key details are consolidated data and not product/service specific)
           1. Employee Size
           2. Past and Current Revenue
           3. Geographical Share
           4. Business Segment Share
           5. Recent Developments
12. Key Takeaways

List of Figures:

Figure 1: Global AdTech Market Revenue Share (%), 2025 and 2032

Figure 2: Global AdTech Market Revenue Share (%), By Solution, 2025 and 2032

Figure 3: Global AdTech Market Revenue Share (%), By Advertising Type, 2025 and 2032

Figure 4: Global AdTech Market Revenue Share (%), By Deployment, 2025 and 2032

Figure 5: Global AdTech Market Revenue Share (%), By Enterprise Type, 2025 and 2032

Figure 6: Global AdTech Market Revenue Share (%), By Device, 2025 and 2032

Figure 7: Global AdTech Market Revenue Share (%), By Advertising Channel, 2025 and 2032

Figure 8: Global AdTech Market Revenue Share (%), By Industry, 2025 and 2032

Figure 9: Global AdTech Market Revenue Share (%), By Region, 2025 and 2032

Figure 10: North America AdTech Market Revenue Share (%), 2025 and 2032

Figure 11: North America AdTech Market Revenue Share (%), By Solution, 2025 and 2032

Figure 12: North America AdTech Market Revenue Share (%), By Advertising Type, 2025 and 2032

Figure 13: North America AdTech Market Revenue Share (%), By Deployment, 2025 and 2032

Figure 14: North America AdTech Market Revenue Share (%), By Enterprise Type, 2025 and 2032

Figure 15: North America AdTech Market Revenue Share (%), By Device, 2025 and 2032

Figure 16: North America AdTech Market Revenue Share (%), By Advertising Channel, 2025 and 2032

Figure 17: North America AdTech Market Revenue Share (%), By Industry, 2025 and 2032

Figure 18: North America AdTech Market Revenue Share (%), By Country, 2025 and 2032

Figure 19: South America AdTech Market Revenue Share (%), 2025 and 2032

Figure 20: South America AdTech Market Revenue Share (%), By Solution, 2025 and 2032

Figure 21: South America AdTech Market Revenue Share (%), By Advertising Type, 2025 and 2032

Figure 22: South America AdTech Market Revenue Share (%), By Deployment, 2025 and 2032

Figure 23: South America AdTech Market Revenue Share (%), By Enterprise Type, 2025 and 2032

Figure 24: South America AdTech Market Revenue Share (%), By Device, 2025 and 2032

Figure 25: South America AdTech Market Revenue Share (%), By Advertising Channel, 2025 and 2032

Figure 26: South America AdTech Market Revenue Share (%), By Industry, 2025 and 2032

Figure 27: South America AdTech Market Revenue Share (%), By Country, 2025 and 2032

Figure 28: Europe AdTech Market Revenue Share (%), 2025 and 2032

Figure 29: Europe AdTech Market Revenue Share (%), By Solution, 2025 and 2032

Figure 30: Europe AdTech Market Revenue Share (%), By Advertising Type, 2025 and 2032

Figure 31: Europe AdTech Market Revenue Share (%), By Deployment, 2025 and 2032

Figure 32: Europe AdTech Market Revenue Share (%), By Enterprise Type, 2025 and 2032

Figure 33: Europe AdTech Market Revenue Share (%), By Device, 2025 and 2032

Figure 34: Europe AdTech Market Revenue Share (%), By Advertising Channel, 2025 and 2032

Figure 35: Europe AdTech Market Revenue Share (%), By Industry, 2025 and 2032

Figure 36: Europe AdTech Market Revenue Share (%), By Country, 2025 and 2032

Figure 37: Middle East and Africa AdTech Market Revenue Share (%), 2025 and 2032

Figure 38: Middle East and Africa AdTech Market Revenue Share (%), By Solution, 2025 and 2032

Figure 39: Middle East and Africa AdTech Market Revenue Share (%), By Advertising Type, 2025 and 2032

Figure 40: Middle East and Africa AdTech Market Revenue Share (%), By Deployment, 2025 and 2032

Figure 41: Middle East and Africa AdTech Market Revenue Share (%), By Enterprise Type, 2025 and 2032

Figure 42: Middle East and Africa AdTech Market Revenue Share (%), By Device, 2025 and 2032

Figure 43: Middle East and Africa AdTech Market Revenue Share (%), By Advertising Channel, 2025 and 2032

Figure 44: Middle East and Africa AdTech Market Revenue Share (%), By Industry, 2025 and 2032

Figure 45: Middle East and Africa AdTech Market Revenue Share (%), By Country, 2025 and 2032

Figure 46: Asia Pacific AdTech Market Revenue Share (%), 2025 and 2032

Figure 47: Asia Pacific AdTech Market Revenue Share (%), By Solution, 2025 and 2032

Figure 48: Asia Pacific AdTech Market Revenue Share (%), By Advertising Type, 2025 and 2032

Figure 49: Asia Pacific AdTech Market Revenue Share (%), By Deployment, 2025 and 2032

Figure 50: Asia Pacific AdTech Market Revenue Share (%), By Enterprise Type, 2025 and 2032

Figure 51: Asia Pacific AdTech Market Revenue Share (%), By Device, 2025 and 2032

Figure 52: Asia Pacific AdTech Market Revenue Share (%), By Advertising Channel, 2025 and 2032

Figure 53: Asia Pacific AdTech Market Revenue Share (%), By Industry, 2025 and 2032

Figure 54: Asia Pacific AdTech Market Revenue Share (%), By Country, 2025 and 2032

Figure 55: Global AdTech Key Players' Market Share/Ranking (%), 2023

List of Tables:

Table 1: Global AdTech Market Size Estimates and Forecasts, 2019 – 2032

Table 2: Global AdTech Market Size Estimates and Forecasts, By Solution, 2019 – 2032

Table 3: Global AdTech Market Size Estimates and Forecasts, By Advertising Type, 2019 – 2032

Table 4: Global AdTech Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 5: Global AdTech Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 6: Global AdTech Market Size Estimates and Forecasts, By Device, 2019 – 2032

Table 7: Global AdTech Market Size Estimates and Forecasts, By Advertising Channel, 2019 – 2032

Table 8: Global AdTech Market Size Estimates and Forecasts, By Industry, 2019 – 2032

Table 9: Global AdTech Market Size Estimates and Forecasts, By Region, 2019 – 2032

Table 10: North America AdTech Market Size Estimates and Forecasts, 2019 – 2032

Table 11: North America AdTech Market Size Estimates and Forecasts, By Solution, 2019 – 2032

Table 12: North America AdTech Market Size Estimates and Forecasts, By Advertising Type, 2019 – 2032

Table 13: North America AdTech Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 14: North America AdTech Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 15: North America AdTech Market Size Estimates and Forecasts, By Device, 2019 – 2032

Table 16: North America AdTech Market Size Estimates and Forecasts, By Advertising Channel, 2019 – 2032

Table 17: North America AdTech Market Size Estimates and Forecasts, By Industry, 2019 – 2032

Table 18: North America AdTech Market Size Estimates and Forecasts, By Country, 2019 – 2032

Table 19: South America AdTech Market Size Estimates and Forecasts, 2019 – 2032

Table 20: South America AdTech Market Size Estimates and Forecasts, By Solution, 2019 – 2032

Table 21: South America AdTech Market Size Estimates and Forecasts, By Advertising Type, 2019 – 2032

Table 22: South America AdTech Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 23: South America AdTech Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 24: South America AdTech Market Size Estimates and Forecasts, By Device, 2019 – 2032

Table 25: South America AdTech Market Size Estimates and Forecasts, By Advertising Channel, 2019 – 2032

Table 26: South America AdTech Market Size Estimates and Forecasts, By Industry, 2019 – 2032

Table 27: South America AdTech Market Size Estimates and Forecasts, By Country, 2019 – 2032

Table 28: Europe AdTech Market Size Estimates and Forecasts, 2019 – 2032

Table 29: Europe AdTech Market Size Estimates and Forecasts, By Solution, 2019 – 2032

Table 30: Europe AdTech Market Size Estimates and Forecasts, By Advertising Type, 2019 – 2032

Table 31: Europe AdTech Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 32: Europe AdTech Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 33: Europe AdTech Market Size Estimates and Forecasts, By Device, 2019 – 2032

Table 34: Europe AdTech Market Size Estimates and Forecasts, By Advertising Channel, 2019 – 2032

Table 35: Europe AdTech Market Size Estimates and Forecasts, By Industry, 2019 – 2032

Table 36: Europe AdTech Market Size Estimates and Forecasts, By Country, 2019 – 2032

Table 37: Middle East and Africa AdTech Market Size Estimates and Forecasts, 2019 – 2032

Table 38: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Solution, 2019 – 2032

Table 39: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Advertising Type, 2019 – 2032

Table 40: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 41: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 42: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Device, 2019 – 2032

Table 43: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Advertising Channel, 2019 – 2032

Table 44: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Industry, 2019 – 2032

Table 45: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Country, 2019 – 2032

Table 46: Asia Pacific AdTech Market Size Estimates and Forecasts, 2019 – 2032

Table 47: Asia Pacific AdTech Market Size Estimates and Forecasts, By Solution, 2019 – 2032

Table 48: Asia Pacific AdTech Market Size Estimates and Forecasts, By Advertising Type, 2019 – 2032

Table 49: Asia Pacific AdTech Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 50: Asia Pacific AdTech Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 51: Asia Pacific AdTech Market Size Estimates and Forecasts, By Device, 2019 – 2032

Table 52: Asia Pacific AdTech Market Size Estimates and Forecasts, By Advertising Channel, 2019 – 2032

Table 53: Asia Pacific AdTech Market Size Estimates and Forecasts, By Industry, 2019 – 2032

Table 54: Asia Pacific AdTech Market Size Estimates and Forecasts, By Country, 2019 – 2032a