Turkey Orthodontics Market Size, Share & COVID-19 Impact Analysis, By Type (Braces and Clear Aligners), By Age Group (Adults and Teenagers), By End-user (Dentist & Orthodontists Owned Practices and Others), and Forecast, 2022-2029

The Turkey orthodontics market size was valued at USD 62.2 million in 2021 and is projected to grow from USD 77.6 million in 2022 to USD 358.9 million by 2029, exhibiting a CAGR of 24.4% during the forecast period. Based on our analysis, this market exhibited an average growth of 4.0% in 2020 as compared to 2019.

Orthodontic treatments are used to properly prevent or correct misaligned teeth in the jaws and to position jaws in the face (dentofacial orthopedics). The increasing prevalence of dental disorders and the increasing number of patients visiting orthodontist’s clinics for tooth alignment treatment drive the growth of the market. For instance, in 2022, 85.0% of the population in Turkey requires treatment from orthodontists, accounting for 72.3 million of the total population in the country.

Furthermore, another major factor that has been driving the market growth is increasing government initiatives to spread awareness about orthodontic disorders, oral hygiene, and care amongst the population.

• As per the Ministry of Health in Turkey, expenses related to orthodontic dental treatment of persons below 18 years of age are paid by the institution.

COVID-19 IMPACT

Increased Awareness of Clear Aligners Fueled the Market Growth During the COVID-19 Pandemic

During the COVID-19 pandemic, market players such as Align Technology, Inc. and Institut Straumann AG increased the advertisement of its clear aligners’ product portfolio to create awareness. Market players with aligners’ product portfolios experienced an increase in their sales during the pandemic.

• For instance, Align Technology, Inc. generated a global revenue of USD 2,471.9 in 2020, experiencing an increase of 2.7% from the prior year.

This increased clear aligners’ penetration in the country. During the pandemic in 2020, the market in Turkey experienced a slow growth compared to the prior year.

Whereas the revenue generated from braces experienced negative growth in 2020 as compared to 2019. This was due to the sudden outbreak of the COVID-19 pandemic, lockdowns, and social distancing rules enforced to control the spread of the coronavirus, which led to a significant reduction in the number of patient visits to dental services clinics.

However, the Turkey orthodontics market experienced significant growth in 2021 due to ease of lockdown and increased number of patients suffering from orthodontic disorders in the country.

LATEST TRENDS

Shift in Consumer Preference from Braces to Clear Aligners to Propel Market Growth

In recent years, the market players have increased their emphasis on creating awareness about various benefits associated with the adoption of clear aligners among the population. Clear aligners enhance the ease of treatment, accessibility, and facial appearance, fueling the adoption of these products among the patient population.

Clear aligners are made up of transparent material. They are almost invisible, which reduces self-consciousness. Aligners provide easy handling and are convenient to use, making them quite suitable for people involved in sports. Moreover, the product is also hygienic, the most concerning part of the teens and adult population. These advantages associated with using clear aligners have increased their penetration among Turkey’s population.

DRIVING FACTORS

Increasing Prevalence of Dental Disorders to Increase the Adoption of Orthodontics

Malocclusion can be defined as the misalignment of teeth, which is mostly hereditary but can also be caused due to some diseases such as tumors or facial injury. The prevalence of dental malocclusion has been rising in the country.

• For instance, as per a research article published by BioMed Central Ltd in 2018, Angle’s class I dental malocclusion was observed in 74.0% of the orthodontic patients in Turkey. A higher percentage of Angle’s Class I malocclusion was observed in the country.

The prevalence of malocclusion is higher in patients suffering from osteogenesis imperfecta, which weakens the bones and disturbs teeth alignment. Therefore, an increase in several patients suffering from osteogenesis imperfecta is expected to increase the prevalence of malocclusion in the country.

Market players and the government have increased their focus on creating awareness regarding various dental disorders that can be cured with orthodontics. The increasing prevalence of dental disorders and their increasing awareness have fueled the Turkey orthodontics market growth.

Adoption of Advanced Technology for the Introduction of New Products to Propel the Market Expansion

The prevalence of dental disorders has been rising in Turkey. Many international and domestic market players have increased their focus on advertising their products in the market to increase awareness about their products. This has been fueling the market’s growth in the country.

Companies such as Align Technology, Inc., Dentsply Sirona, and others have developed smaller and more comfortable aligners than traditional braces.

• In September 2020, Align Technology, Inc. announced the new Invisalign Stickables designed for personalized Invisalign Clear Aligners. The product enabled patients to experience personalized aligners, which increased teenagers' demand for orthodontic products.

The companies also increased their focus on R&D to develop advanced technologies such as the I-Cat Cone Beam 3D Dental Imaging System to increase the efficiency of treatment. Hence, factors such as rising investments in R&D and technological advances in products have been fueling the market growth in the country.

• For instance, in March 2022, Align Technology launched a new Invisalign System to plan a restorative dental treatment by integrating Cone Beam Computed Tomography (CBCT) into ClinCheck Planning Software, which helps to provide 3D scan of the mouth.

RESTRAINING FACTORS

High Costs and Certain Limitations Associated with Orthodontics to Restrict the Market Growth

Despite various advantages associated with clear aligners and braces treatment, there are certain limitations associated with its use. For instance, the poor execution of the process during orthodontic treatments can cause multiple adverse incidences such as severe pain, periodontal disease, Temporomandibular Dysfunction (TMD), and other severe effects. 

Orthodontic brackets are extensively used among teenagers to correct teeth alignment. Still, the brackets have well-documented disadvantages such as gum disease, allergic reactions, ankylosis, soft tissue injuries, or canker sores.

Moreover, the high costs associated with using clear aligners and braces in dental treatment also tend to limit its adoption among the population.

• For instance, the average treatment price of braces can range between USD 1,785.2 and USD 2,976.2 in Turkey. Moreover, treatment with Invisalign at orthodontist clinics costs around USD 4,762.0. Moreover, the price of clear aligners in the country is expected to increase due to escalated demand.

Such side effects associated with using these products and their high treatment costs are expected to restrict the demand for these devices in the country during the forecast period.

SEGMENTATION

By Type Analysis

Various Advantages Associated with the Use of Clear Aligners to Fuel its Adoption

The market is bifurcated based on type into braces and clear aligners. The clear aligners segment generated the highest revenue in 2021 and is expected to grow at the highest CAGR during the forecast timeframe. Factors such as the rise in market players' emphasis on expanding the availability of clear aligners in Turkey have also been fueling the segment’s growth.

• For instance, in November 2022, Ormco Corporation launched Spark clear aligners in Turkey. The product is expected to be commercially available in the country by March 2023.

The braces segment will grow substantially during the forecast period. The comparatively slow growth of the segment is due to the shift in consumers’ preference from braces to clear aligners.

By Age Group Analysis

Increasing Prevalence of Dental Malocclusion to Increase the Product Adoption Among Adults

On the basis of age group, the market is bifurcated into adults and teenagers. The adults segment generated the highest revenue in 2021 and is expected to grow at a significant CAGR during the forecast timeframe. Increasing cognizance of dental malocclusion for adults and rising demand for appealing needs among adult patients drive the segment’s dominance.

The teenagers segment is expected to grow at the fastest CAGR during the forecast period. This growth is attributed to the increasing incidence of dental diseases such as dental caries and tooth decay among children.

By End-user Analysis

Rising Number of Patient Visits to Fuel the Dentist & Orthodontists Owned Practices Segment

On the basis of end-user, the market is bifurcated into dentist & orthodontist owned practices and others.

The dentist & orthodontist owned practices segment accounted for a significant Turkey orthodontics market share in 2021. The dominance of this segment is attributed to the increasing prevalence of dental malocclusion and the rise in the number of patients visiting the orthodontist’s clinic for treatment.

The others segment is estimated to grow at a noteworthy CAGR over the forecast period. The segment's growth is attributable to the increasing number of dental hospitals performing orthodontic treatment in the country.

• For instance, as per an article published by Dental Clinic Turkey, in 2021, there were 26,000 dentists in Turkey, which means 33 dentists for every 100,000 people. Although this number is very lower than other European countries, the increasing number of dentists in the country has been fueling the accessibility of these services to be performed by dentists.

KEY INDUSTRY PLAYERS

Companies with Strong Product Portfolios and Emphasis on Expansion of their Product Offerings to Hold Major Market Share

Align Technology, Inc., Institut Straumann AG, and American Orthodontics are among the major players in the market.

Align Technology, Inc. has a strong focus on expanding its brand presence. In April 2021, Align Technology, Inc. announced that in Wroclaw, Poland, the company opened its manufacturing unit. This would help the company to strengthen its presence in Europe, the Middle East, and Africa.

Moreover, Institut Straumann AG has a strong distribution network for its clear aligner product portfolio. Similarly, American Orthodontics is one of the leading players in Turkey. The company has strong sales of dental brackets in the country.

Other key players in the market are 3M, Dentsply Sirona, Henry Schein, and Ormco Corporation. The increased emphasis of these players on the launch of new products in the market is expected to strengthen their shares in the market.

LIST OF KEY COMPANIES PROFILED:

• Dentsply Sirona (U.S.)


• Institut Straumann AG (Switzerland)


• Align Technology, Inc. (U.S.)


• 3M (U.S.)


• Henry Schein, Inc. (U.S.)


• DB Orthodontics (U.S.)


• AMERICAN ORTHODONTICS (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• March 2022 - Dentsply Sirona announced its partnership with Dental Medical Ireland (DMI), an Irish distributor, to boost the sales of its product SureSmile clear aligners.


• December 2021 - Henry Schein, Inc. shared plans for the rollout of Studio Pro 4.0. Launched for Reveal Clear Aligners, the solution consists of a new web-based treatment planning software.


• June 2021 - Dentsply Sirona entered into a partnership with 3Shape to improve digital dentistry and oral health.


• January 2021 - Dentsply Sirona announced the acquisition of Byte, one of the fastest growing clear aligner companies.


• July 2020 - Institut Straumann AG acquired a majority stake of DrSmile, a leading provider of clear aligner treatment solutions in Germany, to expand its existing business.

REPORT COVERAGE

The research report provides a detailed competitive landscape. It includes the prevalence of dental malocclusion in the country, pricing analysis, and key industry trends along with key developments such as partnerships, mergers, and acquisitions. Additionally, it focuses on key points such as new product launches in the market. Furthermore, the report covers a regional analysis of different segments, company profiles of key market players, market trends, and the impact of COVID-19 on the market. The report consists of quantitative and qualitative insights that contribute to the market's growth.

Report Scope & Segmentation

ATTRIBUTE	DETAILS
Study Period	2018-2029
Base Year	2021
Estimated Year	2022
Forecast Period	2022-2029
Historical Period	2018-2020
Unit	Value (USD Million)
Segmentation	By Type, Age Group, and End-user
By Type	Braces Clear Aligners
By Age Group	Adults Teenagers
By End-user	Dentist & Orthodontists Owned Practices Others