Insect Repellent Market Size, Share & Industry Analysis, By Product (Vaporizer, Spray, Cream), By Insect Type (Mosquito Repellent, Bugs Repellent, Fly Repellent, Others), By Sales Channel (Supermarket/Hypermarket, Online Stores) and regional Forecast, 2024-2032

The insect repellent market is a significant and growing segment of the consumer products industry, driven by the need to protect against insect-borne diseases and the discomfort caused by insect bites. Nowadays, the use of insect repellent is becoming popular as manufacturers are increasingly producing products at an affordable price range for consumers. The positive attributes of insect repellent include preventing diseases, rashes, and skin eruption from insect bites. Large number of people still practicing traditional farming which is more prone to insects than modern types of farming has in turn resulted to rise the consumption of the product. Furthermore, countries with warmer climatic conditions owning high insect reproduction rates as compared to other regions also accelerated the demand for insect repellent. For instance, according to the National Research Defense Council, February 2018, Is stating an extensive warm-weather season and altering rainfall patterns increase the number of insects that can transmit diseases to human beings.

The increasing number of insect-borne diseases such as dengue, malaria, lyme, yellow fever, and others are making more people cautious and this thus helps to upsurge the consumption rate. For instance, according to the data issued by the World Health Organisation on ‘World Malaria Report 2019’, there is an assessment of 228 malaria cases occurring around the world with a rate of 95% confidence interval. Additionally, improper garbage disposal system especially in rural areas which is resulting to attract and breed large number of unwanted insects is likely to fuel the demand. Additionally, the increasing number of people receiving awareness on the importance of how the product can help them avoid various diseases through digital media also generate traction for product growth. For instance, in May 2018 Good Night brand launch of its ad campaign on television on how its cool gel product can help prevent mosquitos from getting bitten and help avoid infectious diseases.

Nevertheless, some of the insect repellent causing health issues such as respiratory problems, dizziness, stomach irritation, and others act as a factor that is hampering the growth of the insect repellent market.

Key Players Covered:

• The Godrej Company


• Johnson and Johnson


• Reckitt Benckiser Group


• The Himalaya Drug Company


• Dabur International


• Spectrum Brands Holdings, Inc.

Regional Analysis:

On the basis of region, the insect repellent industry is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

Asia Pacific is estimated to be the leading insect repellent industry shareholder and is projected to continue throughout the forecast period of 2020-2027. The poor water drainage system in many parts of the rural areas of this region which leads to an escalating number of harmful insects is generating the demand for the product. The people living in slum areas being increasingly aware of the importance of using insect repellent also play a vital role for market growth. For instance, according to the Indian Express data issued, February 2019, there is an estimation of 65 million people to be living in slum areas in India. The leading state is Maharashtra which is followed by Andra Pradesh, West Bengal, Tamil Nadu, and others. Furthermore, the rising popularity of harvesting rainwater without proper maintenance resulting in breeding a large number of insects has also thereby accelerated the consumption

The Middle East & Africa is estimated to exhibit a crucial presence in the insect repellent industry owing to the rising number of insect repellent manufacturers increasing targeting this region through promotional campaigns and expanding their presence help to upsurge the demand of the product. Additionally, the involvement of government and various non- profit organizations of the world focus on eradicating the vector-borne disease in this region especially in African countries escalate the demand of the product. For instance, according to the World Health Organisation, August 2019, African health ministers agree to implement an aggressive strategy for controlling vector-borne diseases in Africa.

Insect Repellent Market Segmentation Analysis

By Product

On the basis of product, the insect repellent market is fragmented into vaporizer, spray, and cream. Vaporizer is anticipated to be the dominating segment owing to its effectiveness of being able to safeguard an entire room from larger number of insects. Similarly, its less harmful to humans also makes it more preferable than other types of segments.

By Insect Type 

Based on insect type, the market is grouped into mosquito repellent, bugs repellent, fly repellent, and others. Mosquito repellent is projected to be the largest market shareholder on an account of the growing awareness of mosquito causing diseases leading to more fatality than other insect types. Likewise, the higher reproduction rate of mosquitos resulting to larger presence rate than most insect types also contributed to the increase in consumption.

By Sales Channel 

By sales channel, the insect repellent market is bifurcated into supermarket/hypermarket and online channels. Supermarket/Hypermarket is estimated to be the greater segment due to the presence of large number of insect repellents of various brands under one roof it makes it easier for consumers to compare and choose the best product for certain use. Also, the conveniences for emergency or quick purchases also boost the consumption from this sales channel.

Key Industry Developments-

• In March 2020, Kudos Ayurveda declared the launch of Dr. Dengue which is a herbal mosquito repellent .This product is available in different variants which are vaporiser, spray, cream and incense sticks.


• In May 2019, Aunt Fannie’s announced the introduction of new deet-free, worry-free mosquito repellent sprays for kids and adults. It is powered by vital oils including lemongrass,cedarwood, peppermint, andothers.