Jigsaw Puzzle Market Size, Share, and Industry Analysis, By Material (Paperboard/Cardboard, Wood, and Plastic), By End User (Children and Adults), By Distribution Channel (Online and Offline), and Regional Forecast, 2024 - 2032

A jigsaw puzzle is a game in which the user connects irregularly shaped pieces that, when connected properly, form a map or a picture. Typical pictures on the puzzle include mountains, popular buildings, nature, and castles. In addition, the puzzle accessories include a construction tray, roll-up mat, frame, storage case, and portfolio case. The easy availability of jigsaw puzzles in popular themes, such as Harry Potter and Game of Thrones, drives product demand, notably among youth.

The jigsaw puzzle game is suitable for individuals of every age group, from kids to older individuals. Furthermore, the rising awareness regarding the various advantages of the game, such as decreased stress level, enhanced IQ level, short-term memory, problem-solving abilities, and thinking power, triggers market expansion. In recent years, the popularity of the product has increased as a form of entertainment, and its use has increased in social gatherings.

The increasing development of three-dimensional jigsaw puzzles with an added level of complexity will boost market growth in the forthcoming years. However, the rising popularity of online video games, notably among kids, affects jigsaw puzzle sales.

The COVID-19 pandemic negatively influenced jigsaw puzzle production and sales, notably in 2020, due to the temporary closure of manufacturing facilities and physical stores across countries. Nevertheless, the market experienced gradual growth in 2021 as the pandemic forced individuals to be confined at home, which increased their interest in indoor entertainment activities and games such as jigsaw puzzles.

Segmentation

Key Insights

The report covers the following key insights:

• Parent/Related Market Overview


• Supply Chain & Regulatory Analysis


• Industry SWOT Analysis


• Porter's Five Forces Analysis


• Recent Technological Advancements

Analysis by Material

Based on material, the global jigsaw puzzle market is segmented into paperboard/cardboard, wood, and plastic. The paperboard/cardboard segment held the major market share in 2023 as the material is cheaper and easier to mass-produce jigsaw puzzles compared to its counterparts. Moreover, the lightweight and affordable cost of paperboard/cardboard jigsaw puzzles fuels their adoption. However, plastic-based jigsaw puzzles are also witnessing rapid demand as they are more durable and wear & tear resistant than paperboard/cardboard jigsaw puzzles.

Analysis by End-User

Based on end user, the global market is bifurcated into children and adults. The children segment led the market, favored by the high development of jigsaw puzzles targeted at children. The product is highly demanded by children in educational institutes also as it assists in developing their motor skills and sharpens memory. Moreover, the jigsaw puzzle's mental benefits are considerably increasing its demand among adults.  

Analysis by Distribution Channel

Based on the distribution channel, the global jigsaw puzzle market is divided into online and offline. The offline segment is estimated to dominate the global market throughout the forecast timeframe. The majority of consumers prefer purchasing jigsaw puzzles from offline stores as it allows them to personally examine the quality and attractiveness of the game, which can be challenging when buying online. Furthermore, the easy availability of jigsaw puzzles through online channels such as Amazon.com, The Puzzle Nerds, and Puzzle Warehouse will drive online segment growth.

Regional Analysis

The global market is geographically segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Asia Pacific is expected to lead the global jigsaw puzzle market in the coming years, backed by the organization of several jigsaw puzzle events and competitions throughout the region by associations such as The Australian Jigsaw Puzzle Association (AJPA), which accelerates the product demand. Moreover, the easy availability of products in various attractive themes and materials boosts the Asia Pacific market growth.

North America provides significant growth opportunities for jigsaw puzzle manufacturers due to the increasing adult consumers' interest in the product owing to its benefits, such as stress relief, enhanced concentration, and improved cognition. In addition, easy product accessibility across North American countries through online stores such as Serious Puzzles and Barnes & Noble triggers regional market expansion.

Key Players Covered

The report includes the profiles of key players, such as Springbok Puzzles, Disney, EDUCA BORRAS, Schmidt Spiele, Artifact Puzzles, Ravensburger, TENYO, Cubicfun, Cobble Hill Puzzles, and Buffalo Games.

Key Industry Developments

• January 2024: SMART TOYS AND GAMES, a Belgian-based puzzles and games manufacturer, acquired All Jigsaw Puzzles (AJP), a Devon, U.K.-based puzzle manufacturer. The company will continue to function as a separate business with sales opportunities from SMART TOYS AND GAMES.


• September 2022: Sutradhar, an India-based online store providing Indian mythology-based games and educational resources, introduced its new jigsaw puzzles based on Panchatantra stories (an ancient Indian story collection) for children aged 4-12.