Kids Swimwear Market Size, Share & Industry Analysis, By Product Type (Swimsuits and Costumes, Top Wears & Bottom Wears, Swim Footwear, Others), By Material (Silk, Polyester, Nylon Blend, Others), By End-User (Boys, Girls), By Distribution Channel (Online, Offline) And Regional Forecast, 2024-2032

Swimwears are widely becoming popular among children owing to the growing trend of leisure and water gaming tournaments among kids. Features of the swim wearable such as attractive design, chemical resistivity, and durability revolutionize the demand for these products. Kids commonly prefer to use highly featured swimsuits during various water sport activities such as swimming, diving, and surfing in the sea. Swimming is considered as the most useful exercise for the children for their wellbeing; therefore increasing fitness trend has provided traction to these products.

Companies are keen to introduce various high fashioned swimsuits that can provide a classic look to the kids. Nowadays, nylon-based fashionable swimming costumes are widely popular among girl swimmers because of the higher quality & trendy look of these outfits.  Manufacturers are focusing on the utilization of recycled plastic, and polyester materials for the development of the swimming clothes in order to reduce the excessive environmental burden of the swim apparel production process. For instance, Molo, a Scandinavia based manufacturer, emphasizing on the development of sustainable kid’s wearable, uses recycled polyester material to design the swimming apparel.

Increasing the number of swimming pools and water sports facilities globally has provided ease in the demand for the swim wearable. Additionally, growing opportunities at sports tournaments held at various swimming clubs or courts are further driving the consumption of these costumes by younger athletes. For instance, according to the Swim Australia Organisation, every Australian visit the swimming pool about 4.4 times a year which leads to 106 million individual pool visits annually.

Moreover, the growing income of the people as well as shifting consumer preferences towards branded apparel has supported gaining traction for innovative products. Rising necessities for the sun protection swimming suits and sunglasses at the higher temperature areas of the globe have given the ease to the consumption of these swimming outfits. Growing streaming of the videos related to the leisure and water games on different media platforms has influenced the children & teens to participate in the variety of water-related sports games such as diving, surfing, swimming, and skiing which thereby, support market growth.

However, the higher investment required in R&D for the product design and production is expected to pose a challenge to the manufacturers.

Key Players Covered:

The key players involved in the global kids swimwear market are FRENCH SODA, CHEEKY CHICKADEE STORE, TYOUB, Tom & Teddy, Milky Clothing, OLGA VALENTINE SWIMWEAR, Ralph Lauren Corporation, Boden Co., Mothercare Ireland Ltd., Sanqi International, Monsoon.co.uk., Mamas & Papas, and others.

The global kids' swimwear market is segmented by product type, by material, by end-user, by distribution channel, and by geography.

By product type, the market is segmented into swimsuits & costumes, top wears & bottom wears, swim footwear, and others (caps & swim glasses). The top & bottom wear segment is expected to hold a major share of the market owing to the large availability of the different branded top & bottom wears. Additionally, the introduction of different styles of swim pants and shirts is further expected to drive the growth for this segment.

Based on material, the market is segmented into silk, polyester, nylon blend, and others such as rayon, latex, etc. The polyester segment is expected to hold the largest share of the market as polyester material can effectively protect the skin from the chlorinated water while swimming.

Based on end-user, the market is segmented into boys and girls. The boys' segment is expected to dominate the market owing to the large participation rate of boys in outdoor fitness activities. According to the Outdoor Industry Association, as of 2018, in America, the outdoor participation rate of males between the age of 13 to 17 stood at 64% to that of females accounting for 58%.

By distribution channel, the market is segmented into offline and online channels. Offline channel involves various stores such as retail outlets, supermarkets & hypermarkets, shopping malls, and others. Offline channel is expected to hold a major share of the market owing to benefits such as checking product quality before purchasing and availability of trial rooms in these stores among others.

However, the online channel is projected to grow at a faster rate as the consumers can shop a variety of swimming suits with minimal efforts from the e-commerce websites. Additionally, increasing precautionary measures taken by the people to stay at home due to the COVID-19 outbreak is further driving the demand for online shopping. 

Regional Analysis:

By geography, the global kids' swimwear market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

The Asia Pacific is projected to hold the dominant share of the global market. Countries such as India, China, and Japan are expected to dominate the Asia Pacific kids swimwear market owing to the product innovation related to the kid’s beach wears in these countries. These product innovations provide ease in the consumption of novel swimming apparel by children. For instance, in November 2019, Lycra launched Lycra fit-sense technology for swimwear to deliver lightweight and color patterned swimming suits to Indian consumers.

Additionally, increasing the income of the people in the region influences them to buy newer beach garments and thereby support market growth.   

Growing infrastructural facilities related to the swimming pools and water sports courts give rise to the demand for the causal and athletic kids swim wearables. According to the Asian Development Bank, in November 2018, Peoples Republic of China (PRC), initiated about 50 city development projects in China including plazas, and grounds of natural swimming pools in the cities of Hunan and Wuhan.  

The European market is expected to grow at a faster rate owing to the increasing participation rate of kids for water sports activities for their health & fitness purposes. According to the get wet Organisation, Co-founded by the Erasmus + Program of European Union, in 2017, in the Water Sports Enhanced Together (WET) project, 46% of the participants in the European water sports’ week were the children under the age of 18.

Additionally, large import activities of the sports attires in the countries such as Germany & France indicated higher demand for the kid’s beach costumes in these countries. According to the CBI Ministry of Foreign Affairs, in 2018, the European swimwear apparel import value was estimated to around USD 2.263 billion and witnessed an annual growth of 8.4%.    

Segmentation

Key Industry Developments

• In February 2020, Hard Rock International partnered with Snapper Rock, an award-winning company for the launch of brand ‘Hard Rock X Snapper Rock Collection’. This partnership is expected to help the Hard Rock to bring high quality, sun-safe beachwear products to the customers including kids & adults, and further strategically expand its retail line.


• In February 2020, FAM Brands LLC acquired a brand Wildfox, a contemporary women apparel brand of a company Wildfox Contour. This acquisition has helped the company to broaden its distribution channel and extensive brand portfolio.